10 Newsworthy Reasons to Send a Press Release

Brands need to consistently communicate their story to stay top-of-mind for their audience, but they don’t always think their organization has news to share.

Often, companies think that only the most significant news, like a product launch or a full-scale re-brand, are the types of stories worthy of a press release. However, there are numerous topics for press releases, and the brands that steadily get media coverage know the key to getting journalists’ attention is sharing a variety of news content.

The most effective way to get journalists to take notice of your story and cover it is to send a press release. In Cision’s annual State of the Media survey, journalists consistently rate the press release as their top source for generating story ideas.

In 10 Newsworthy Reasons to Send a Press Release, we break down the most common subject categories of press releases and outline the use cases for each.

In this guide, you will learn what types of press releases brands send in these categories:

  • Company Growth
  • Employee News
  • Product or Service News
  • Branding and Marketing
  • Events
  • Original Content
  • Recognition
  • Financial
  • ESG
  • Philanthropy

Your organization is working on newsworthy initiatives daily, so don’t miss the opportunity to share your brand’s evolving story with your audience.


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