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      1 in 4 women experiences domestic violence, but Americans are less likely to discuss the issue today than four years ago

      Research from The Allstate Foundation Purple Purse shows people think domestic violence is a serious problem but discussing it is increasingly taboo, so Allstate aims to raise awareness through $150,000 donation to support DV programs

      The Allstate Foundation logo (PRNewsfoto/The Allstate Foundation)

      News provided by

      The Allstate Foundation

      Oct 01, 2018, 14:41 ET

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      SEATTLE, Oct. 1, 2018 /PRNewswire/ -- One in four women experiences severe physical violence by an intimate partner (National Coalition Against Domestic Violence), and according to a 2018 public opinion survey from The Allstate Foundation, most Americans (62 percent) rank domestic violence as an extremely serious issue, but one-third think discussing it is taboo—a 10 percent increase since the 2014 survey (34 percent vs. 24 percent).

      The Allstate Foundation believes awareness and discussion fuel change, and during Domestic Violence Awareness Month, agency owners across Washington, Oregon, Idaho, Alaska and Hawaii are collecting much-needed items for survivors and donating over $150,000 to support domestic violence programs.

      "Domestic violence happens every day, it doesn't discriminate and it affects every class, race and community, which is why The Allstate Foundation is committed to breaking the cycle of domestic violence," said Washington State Allstate agent Elaine Denslow. "Domestic violence comes in many forms, whether that's physical, emotional, sexual, or the most common form, financial abuse."

      The Allstate Foundation found that 55 percent of people reported being or personally knowing a victim of domestic violence or financial abuse. While financial abuse is present in 99 percent of domestic violence cases, it remains difficult to detect and understand. In fact, 48 percent of respondents agree that financial abuse is the hardest for an outsider to recognize—more than physical, sexual or emotional abuse.

      "Financial abuse is the most common form of domestic violence. It's an invisible weapon that often goes unnoticed, making it the leading cause of family homelessness," Denslow said. "Allstate agents see an opportunity to raise awareness and make a difference in our local communities by giving to domestic violence programs and collecting items for survivors. We hope our collective efforts can help change people's lives for the better."

      The donation drives across the five states take place October 1-14, 2018. Follow @AllstateNW on Twitter for a list of participating agency locations and requested donations.

      Since 2005, The Allstate Foundation has been committed to ending domestic violence through financial empowerment, and has donated more than $60 million and trained nearly 11,000 advocates to help more than 1.3 million survivors take steps toward financial independence. To learn more about The Allstate Foundation's commitment to breaking the cycle of domestic violence, visit www.purplepurse.com and Allstate's Public Opinion Survey.

      SOURCE The Allstate Foundation

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