The exhibition market in Europe is expected to generate revenues of over $20 billion by 2023 and is projected to grow at a CAGR of more than 5% during the forecast period.
The exhibition market in Europe by type is segmented into B2B, B2C, and mixed exhibitions. B2B exhibition formats dominated the market in 2017 and are estimated to grow at a CAGR of more than 5% during the forecast period. The growth of digital communities and the popularity of keynotes and breakout sessions at trade shows are attributing to the growth of this market segment in Europe. The introduction of hybrid formats is integrated with entertainment elements to sync with changing audiences and revolutionizing the physical space will help organizers increase the attendance in these events in the B2B sector.
The industry type segment in the exhibition market in Europe is classified into AFF & energy, automotive & transportation, consumer goods & retail, hospitality, industrial, and other. The consumer goods and retail industry occupied the largest market share in 2017 and is projected to grow at a CAGR of over 5% during the forecast period. Consumer technologies contribute the maximum revenues in this segment in the European market.
The innovations on the show floor, use of data analytics to target consumers, and the diversity and flexibility of products and solutions exhibited are some of the factors attributing to the growth of the market in Europe. The technological transformation across Western Europe will boost the demand and create lucrative opportunities for vendors in the European market. The advancement in retail disruption, restructuring, and innovative technologies will transform the European market during the forecast period.
The shifting focus from product demos to conversations and enhancing consumer experiences will encourage exhibitors to launch new ideas to attract more consumers in these trades shows in the European market. Technological innovations and launch of new products and services will boost the demand in the European market. The UK, France, Germany, Spain, and Italy are the largest revenues generators in the exhibition market in Europe.
The transformation of the market with the inclusion of multifunctional characteristics and diversification of business sectors is providing new opportunities for companies to exhibit and attributing to the revenues in the European market. The implementation of European commissioned-funded initiative called on European SMEs for a one-to-one with international trading partners resulted in the organization of several trade fairs in Europe during 2017.
Key Topics Covered:
1 Research Methodology
2 Research Objectives
3 Research Process
4 Report Coverage 4.1 Market Definitions 4.2 Base Year 4.3 Scope of Study
7 Introduction 7.1 Overview 7.2 Macro Economic Factors Driving Market 7.2.1 Economic Development 7.3 General Profile of Attendees and Exhibitors 7.3.1 Exhibitors and Attendees Span Multiple Sectors 7.3.2 High Percentage of Decision Makers at Tradeshows 7.3.3 Employees from Varied Organizational Sizes 7.3.4 Preferred Activity 7.4 The Impact of Demographics
8 Market Dynamics 8.1 Market Growth Enablers 8.1.1 Increasing Number of Venues and Expansion of Capacity 8.1.2 Growing Vendors' Needs to Demonstrate Product & Service Portfolio 8.1.3 Exhibition Emerging as a Tool of Promotion for Elusive Industries 8.1.4 Digital Technologies Making Inroads in Tradeshows 8.1.5 YOY Impact of Market Growth Enablers 8.2 Market Growth Restraints 8.2.1 Political Turbulences in Key Markets 8.2.2 Lack of Innovation and Diversity 8.2.3 Operational Issues 8.2.4 Low Exhibitor Advocacy 8.2.5 YOY Impact of Market Growth Restraints 8.3 Market Opportunities & Trends 8.3.1 Increasing Focus on Exhibition Safety and Security 8.3.2 Growing Adoption of Big Data 8.3.3 Changing Dynamics - Redesigning of Exhibition Models 8.3.4 YOY Impact of Market Opportunities & Trends
10 Exhibition Market in Europe 10.1 Market Overview 10.1.1 Historical Market 10.1.2 Market Size & Forecast 10.2 Porter's Five Forces Analysis
11 Exhibition Market in Europe by Exhibition Type 11.1 Market Overview 11.2 B2B Exhibitions 11.3 Mixed (Both B2B & B2C) Exhibitions 11.4 B2C Exhibitions
12 Exhibition Market in Europe by Industry Type 12.1 Market Overview 12.2 Exhibition market in Europe by Consumer Goods & Retail Sector 12.3 Exhibition Market in Europe by Hospitality Sector 12.4 Exhibition Market in Europe by AFF & Energy Sector 12.5 Exhibition Market In Europe by Automotive & transportation Sector 12.6 Exhibition Market in Europe by Industrial Sector 12.7 Exhibition Market in Europe by Other Sectors
13 Exhibition Market in Europe by Revenue Stream 13.1 Market Overview 13.2 Exhibitor fees 13.3 Services 13.4 Sponsorship Fees 13.5 Public Admission Charges
14 Key Countries
15 Competitive Landscape 15.1 market overview 15.2 Effects of Digitization 15.3 Market Structure and Mapping of Competition 15.3.1 Herfindahl-Hirschman Index 15.4 Market Vendor Share Analysis 15.4.1 Overview