2015 Honda Fit takes SEMA Show by Storm

USA - English

• Latin America - español

LAS VEGAS, Nov. 4, 2014 /PRNewswire/ -- The all-new 2015 Honda Fit (automobiles.honda.com/fit/) arrived at the 2014 SEMA Show in strength, with nine personalized versions on display in the Honda booth, quickly winning the coveted SEMA Award as the "Hottest Sport Compact" at a ceremony formally opening the show. The Honda booth at the SEMA Show is highlighted by the Fit customized by Tjin Edition, voted as the Fan Favorite in the 2015 Fit Performance Project, which enabled fans to track the build processes of several teams through an interactive Honda Tumblr site.

"The 2015 Fit is a worthy addition to Honda's strong heritage of developing tuned sport compact vehicles, and it wears the mantle of "Hottest Sport Compact" well," said Jeff Conrad, SVP & General Manager of Honda Division, American Honda Motor Co, Inc. "Fun to drive, versatile and a great value, the new Fit does so many things right, and it's great to see it becoming a popular platform for owner personalization."

Over the past few months, Honda and its fans followed the progress of six build teams that customized the all-new 2015 Fit through an ambitious project vehicle program and interactive Tumblr experience dubbed the 2015 Fit Performance Project (#ProjectFit). The six build teams, Tjin Edition, voted Fan Favorite; Bisimoto Engineering; Kontrabrands; MAD Industries; Spoon Sports USA; and the award-winning Kenny Vinces, each personalized the Fit virtually in public, something rarely seen in a very competitive industry. Photos, video and animated GIFs of the transformations in progress were posted throughout the campaign at hondaloves.tumblr.com where fans ultimately voted for their favorite build.

Three additional personalized 2015 Honda Fit vehicles are on display in the automaker's booth including a Fit B-spec race car prepped for competition by Honda Performance Development (HPD), Honda's North American racing company; a Fit loaded with available dealer-installed Honda Genuine Accessories; and an additional Fit personalized by prominent tuner, Bisimoto, on behalf of Norm Reeves Honda in response to fan feedback prompted through the 2015 Fit Performance Project.

HPD is back at the SEMA Show displaying its extensive line of racing engines which are available for purchase for sanctioned racers in North America. HPD has long supported grassroots through pinnacle racing, and the display highlights the broad spectrum of available engines ranging from go-cart motors to IndyCar and ALMS engines. Please refer to the separate HPD SEMA Show press release for full details on the display or visit hpd.honda.com/racing-line/racing-line-store for consumer information.

Bringing a "fun to ride" element to the Honda display, a range of Honda Powersports products help highlight Honda's broad range of enthusiast oriented products beyond automobiles. On display at the show: the Pioneer 500 side by side, the NC700X, CBR300R, and the wildly popular Grom.

After viewing all of the impressive vehicle displays at the 2014 SEMA Show, attendees with media credentials are also invited to celebrate at the second annual "Honda Soiree" on Nov. 4 from 10 p.m. to 2 a.m. at the Tao Nightclub inside the Venetian hotel complex. Members of the media are invited to visit the Honda booth in the Central Hall at the SEMA Show on Nov. 4, where a limited number of media entry wristbands will be available.

About Honda

Honda offers a full line of reliable, fuel-efficient and fun-to-drive automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Crosstour, Civic, Fit, CR-Z and Insight along with the Pilot, and CR-V sport-utility vehicles and the Odyssey minivan.

Honda has been producing automobiles in America for more than 30 years and currently operates 16 major manufacturing facilities in North America. In 2013, more than 94 percent of all Honda vehicles sold in U.S. were made in North America, using domestic and globally sourced parts.

¹ Based on model year 2012 fuel economy data from the U.S. Environmental Protection Agency and its report: "Light-Duty Automotive Technology, Carbon Dioxide Emissions, and Fuel Economy Trends: 1975 Through 2013."

² Longevity based on IHS Automotive, Polk U.S. vehicles in operation registration statistics 1988-2012 for Honda and non-luxury competing brands.

About Honda Powersports

American Honda Motor Co., Inc., is the sole distributor of Honda motorcycles, scooters, ATVs and Side-by-Sides in the U.S. American Honda's Motorcycle Division conducts the sales, marketing and operational activities for these products through independent authorized Honda retail dealers.

For more information on Honda products, go to powersports.honda.com.

Summary of Vehicles on Display at the American Honda Booth

Honda Automobile Display
2015 Honda Fit EX equipped with Honda Genuine Accessories

From Honda Performance Development

2015 Honda Fit HPD B-SPEC Concept Race Car
#28 Andretti Autorsport DHL Show Car – Winner of the 2014 Indianapolis 500 (replica)
HPD Supercharged CR-Z IndyCar Series Pace Car
HI13RT IndyCar Engine
HPD K20 Formula Atlantic Engine
HPD L15A7 Formula F Engine
CRF250 Karting Engine
GXH50 Karting Engine
CR125 Karting Engine
GX120 .25 Midget Engine
GX160 .25 Midget Engine
AR35TT GT Engine

Project Vehicles⁵
Bisimoto Engineering 2015 Honda Fit for Norm Reeves Honda

Bisimoto 2015 Honda Fit Turbo

Bisimoto 2015 Honda Fit Spec Car
Kontrabrands, LLC A.M.L. (Active Metropolitan Lifestyle) Honda Fit

Spoon Sports Super Taikyu 2015 Honda Fit

Kylie Tjin Special Edition Fit

Powersports Display
Pioneer side-by-side
Grom
CBR300R
NC700X

⁵ Aftermarket project vehicles. All modification information listed was provided by the vehicle builders and has not been confirmed by American Honda Motor Co., Inc. The modifications to these vehicles may void the manufacturer's warranty, may not be legal for street driving in all 50 states and have not been specifically suggested, recommended or approved by American Honda Motor Co., Inc.

Photo - http://photos.prnewswire.com/prnh/20141104/156389
Logo - http://photos.prnewswire.com/prnh/20140415/73520

SOURCE American Honda Motor Co., Inc.

Related Links

http://www.honda.com