HACKETTSTOWN, N.J., Sept. 27, 2017 /PRNewswire/ -- Last year, 3 MUSKETEERS® launched its #ThrowShine campaign to help encourage teens to spread moments of lightness and joy, as well as share props with their peers. This year, the brand will continue the movement with the newly established 3 MUSKETEERS® "Shine Corps," a nine-month, paid position that will be filled with teens who have demonstrated their capacity to #ThrowShine and will be empowered to spread the power of positivity to their peers around the country.
The first-ever "Shine Corps Specialists" are Britain Bennett of Sandusky, Ohio, and Denis Estimon of Boca Raton, Florida. As part of their roles employed by 3 MUSKETEERS®, Britain and Denis will utilize social media platforms to share their personal stories, as well as find other teens that have inspiring, positive stories to share. From speaking engagements at conferences to media interviews, they'll travel the country and work with 3 MUSKETEERS® to further promote the power of positivity.
"We are thrilled to continue our initiative to spread positivity and #ThrowShine through our newly established Shine Corps and through the hiring of Britain and Denis," said Michelle Deignan, 3 MUSKETEERS® Brand Director. "Their desire to spread positivity has already been nationally recognized and their service as Shine Corps Specialists not only gives their platforms and causes a louder voice, but also enables them, in partnership with 3 MUSKETEERS®, to continue inspiring other teens to spread positivity."
Meet the 3 Musketeers® Shine Corps. Specialists
Affected by her own experience, Britain Bennett created a national anti-bullying campaign encouraging kids to Talk to someone, Block hurtful words out of your head and your heart and Help others, titled "TBH." She also created a county-wide day in Erie County called "Be a S.M.A.R.T. Parent Day" and has served as a national anti-bullying spokesperson for a variety of campaigns.
"Promoting inclusion and acceptance has brightened some of my darkest moments," said Bennett. "I cannot wait to bring 'Shine' to the world as a 3 MUSKETEERS® Shine Corps Specialist."
After Denis immigrated to Boca-Raton, Fla. from Port-au-Prince, Haiti, he felt isolated and lonely. Deciding that no student should feel how he once felt, Denis created the "We Dine Together" club at his high school. The club created a culture of inclusion where students joined their peers, who were also dining solo, during lunch. "We Dine Together" has since received requests from more than 26 schools in seven countries to replicate the club, creating a culture of inclusion and friendship around the lunch table.
"The Shine Corps provides an incredible opportunity to spread positivity on a large scale," said Denis Estimon. "I'm so grateful to be involved and cannot wait to continue anti-bullying efforts alongside 3 MUSKETEERS®."
To follow the Shine Corps Specialists' story, follow Britain on Facebook https://www.facebook.com/britain.bennett, Twitter @Britain_Bennett, Instagram https://www.instagram.com/britain_bennett and check out her blog at https://www.britainbennett.org/. Follow Denis on Facebook https://www.facebook.com/denis.estimon, Twitter @Denis_Estimon and @WeDineTogether and Instagram https://www.instagram.com/denis_estimon/.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
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SOURCE Mars, Incorporated