5W Public Relations Adds IDenta Touch & Know™ To Client Roster

At Home Drug Testing Kit Available to Consumers at Walgreens and Used By Law Enforcement Agencies Worldwide

Apr 30, 2013, 11:52 ET from IDenta Corp.

JERUSALEM, April 30, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S., today announced the addition of IDenta Corp (OTC Pink: IDTA) to its diverse roster of consumer clients.

Worldwide leader in forensics products, IDenta Corp has created a breakthrough drug detection kit used by law enforcement agencies worldwide.  Based on proven field tests, IDenta Touch & Know provides the general public with a solution to drug-related issues at home, in schools and at work, for the first time ever. 

IDenta Touch & Know is the first non-biological drug testing kit offered by a retailer in the United States and is capable of detecting up to 22 illicit drugs.  It is a non-invasive test that safely assesses a substance, rather than a person, providing immediate display of results without lab involvement and ensures a 99% accuracy rate. 

The at-home kit contains multiple detectors: one for general screening to indicate the presence of at least one of 22 illicit drugs, as well as additional detectors to narrow the presence of a drug to identify a specific drug, including: marijuana/hashish, crack/cocaine, MDMA / "Ecstasy," Heroine and Amphetamine / Methamphetamine. 

"Partnering with 5W, one of the top firms, is a major step towards increasing our visibility and brand awareness for IDenta as well as introducing our Touch & Know test kits to the general public," stated Yaacov Shoham, CEO of IDenta Corp. "We believe there is a great need for consumers to be able to test for substances at home, in school and at work.  IDenta Touch & Know kits are being made available to fill this need, and 5W will help to bring consumer awareness to the product."

5W will execute a public relations campaign focused on media relations and product placement, thought leadership positioning, building brand awareness, c-suite profiles and more.

"IDenta Corp is committed to the belief that any effective anti-drug policy begins with the ability to quickly gather credible evidence," said Ronn Torossian, CEO of 5W. "Together with IDenta, we see the importance of addressing this topic and helping the brand grow awareness to this new product, which is filling a current void."

5W Public Relations (www.5wpr.com) is a full-service PR agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

ABOUT IDenta Corp
Since 2003, IDenta Corporation has been recognized as a worldwide leader in the development of proprietary on-site drug, drug precursor and explosive detection kits. IDenta develops, manufactures and distributes products for both the professional and civil markets which consistently pass the highest qualifications and testing procedures of law enforcement and security agencies around the world.  http://www.identa-corp.com/


Certain of the statements contained herein may be, within the meaning of the federal securities laws, "forward-looking statements" that are subject to risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are based on management's expectations as of the date hereof, and the company does not undertake any responsibility to update any of these statements in the future.

For Investor Relations, lobbying interests or information concerning IDenta's products internationally or the development of new chemical detectors, contact: Yaacov Shoham, IDenta Corp., CEO, Tel: +972-52-6554487, fpi@drugsdetector.com, www.drugsdetector.com. www.identa-corp.com

Yaacov Shoham

IDenta Corp.

Tel: +972-52-6554487

SOURCE IDenta Corp.