5WPR Expands Beauty Practice Adding Amarte Cosmetics to Client Roster

NEW YORK, July 18, 2013 /PRNewswire/ -- 5W Public Relations, one of the 25 largest independent public relations firms in the U.S. and American Business Awards' 2013 PR Agency of the Year announced the addition of Amarte Cosmetics to its diverse roster of beauty clients.

Amarte is the premiere anti-aging and rejuvenating skin care line offering luxury products with a unique cross-cultural connection. Developed in Korea at the renowned Bio Regional Innovation Center, Amarte formulations are based on centuries old philosophies and modern technology. The original formulas were discovered by American dermatologist Dr. Craig Kraffert, President of Amarte Cosmetics and founder of DermStore.com, who introduced them to the West.

"Since discovering Amarte, I am continually impressed by the innovation, simplicity, and honesty of the products, and I am proud to say that every formula and claim is dermatologist tested, approved, and recommended by me," said Kraffert.

By combining eastern philosophy with western dermatology, Amarte celebrates the Korean tradition of taking pleasure in a multistep skin care ritual. Amarte's eight products create a unique, multifaceted regimen – cleanse, hydrate, rejuvenate and protect – designed to bring out the clarity, brilliance, and beauty of every woman's skin.  For maximized purity and skin care benefits, Amarte uses innovative airless pump technology, which preserves natural ingredients and ensures the formula remains consistent and product is completely dispensed.

After consistently being named the leading skin care line in Asia, Amarte has chosen 5W Public Relations as a key partner to grow the Amarte brand in the U.S. "We are honored and excited to be working with Amarte," said Ronn Torossian, Founder and CEO of 5W Public Relations. "Amarte is already a progressive leader in Asian skin care, and we are confident we will raise Amarte's brand visibility in the competitive U.S. beauty marketplace via our partnerships with leading beauty and consumer media, and by sharing the unique story behind Amarte and its cross-cultural roots. We look forward to bringing the Amarte brand to the next level."

About 5W Public Relations
5W Public Relations (www.5wpr.com) is a full-service agency known for cutting-edge programs that engage with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications and Reputation Management), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results-driven approach to communications.

About Amarte Cosmetics
Amarte Cosmetics (amartecosmetics.com) is a premiere luxury skin care line based on eastern skin care philosophy and western dermatology, designed to cleanse, hydrate, rejuvenate and protect to bring out the clarity, brilliance, and beauty of every woman's skin.  With deference to Korean heritage and philosophy, Amarte is refined for American preferences and employs western elements within eastern structures for a true hybridization and a more thorough skin care experience.  Since its Korean debut in 2001, Amarte has been the leading skin care line in Asia and has newly launched in the United States, aiming to provide consumers with the most effective, high quality skin care formulations in perfect East meets West synergy. All eight products in the Amarte line are dermatologist tested, approved, and recommended by board-certified dermatologist Dr. Craig Kraffert, President of Amarte Cosmetics.

Contact: Ronn Torossian 5W Public Relations, 212-999-5585, [email protected]

SOURCE 5W Public Relations