DALLAS, Aug. 10, 2011 /PRNewswire/ -- "Travel" and "convenience." In today's world of baggage fees, long security lines and restrictions on what can be carried onto the airplane, few U.S. travelers would use these two words in the same sentence.
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But to make life on the go a little easier, 7-Eleven, Inc. has added a line of fill-in and travel health and beauty products in TSA (Transportation Security Administration)-approved sizes. Available in packages of less than 4 ounces, all items carry a value retail price of $1.99 each or two items for $3.
Twelve travel-size products are available on shelves in a special section at participating 7-Eleven® stores:
- Colgate toothpaste
- Scope toothpaste
- Gold Bond powder
- Head & Shoulders shampoo
- TRESemme hair spray
- Dep Sport styling gel
- Mennen Speed Stick deodorant
- Coppertone Sport 30 SPF sunscreen
- Jergen's Ultra-Healing lotion
- Pert Plus 2-in-1 shampoo/conditioner
- Barbasol shave cream
- Handy Solutions hand sanitizer
"7-Eleven always is looking for ways to innovate and broaden our brand of convenience," said Jesus Delgado-Jenkins, 7-Eleven's senior vice president of merchandising, marketing and logistics. "We worked with our franchisees who related their customers' needs, which led us to this line of products. Based on our customers' buying habits, we believe we deliver the convenience, quality and value they want."
Launched this spring, the mini-sized items are selling briskly, especially in tourist-heavy areas like south Florida.
7-Eleven Franchisee Elease Lewars, whose Hollywood, Fla., store is close to several hotels and the beach, has seen a significant uptick in traffic since she began carrying the travel-sized health and beauty aids.
"This is the greatest thing to happen to my store," she said. "The price is fantastic at two for $3, and tourists are always dropping in for forgotten items, especially toothpaste. I've learned to make sure we are always in stock, because they're such hot-sellers."
The company is considering expanding the selection later this year.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,800 7-Eleven® stores in North America. Globally, there are close to 42,500 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine's 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
SOURCE 7-Eleven, Inc.
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