AAA Selects TrueCar.com as AAA.com's New Car Pricing Partner

SANTA MONICA, Calif. and ORLANDO, Fla., Sept. 8 /PRNewswire/ -- TrueCar.com, the authority on new car pricing, and AAA, the nation's largest motor club, announced today that AAA has selected TrueCar.com as its source for new car pricing data, and AAA.com now will track and report new car pricing using TrueCar.com's data.

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"AAA is committed to providing information and services to meet all of its members' automotive needs. This agreement with TrueCar.com will further enhance the wealth of car buying information available on AAA.com and further ease what can be a stressful time for many consumers—the process of buying a new vehicle," said Marshall L. Doney, vice president, AAA Automotive. "Car buyers frequently ask how to know if they are getting a good deal when purchasing a vehicle. With the integration of TrueCar.com data onto AAA.com, the answer now is only a few clicks away."

AAA.com serves as a trusted resource and provider of valuable products and services for 51-plus million AAA members as well as the general motoring public. With this new relationship, AAA.com will utilize TrueCar.com's new car pricing data and report on industry trends through external distribution channels. Additionally, as a testament to the long-term commitment between the two brands, TrueCar.com will display the AAA.com New Car Pricing Partner logo throughout the TrueCar.com website.

TrueCar.com is a trusted source for car buyers and car dealers, displaying what other people actually paid for a vehicle within the last 30 days, locally, regionally and nationally using multiple, and even duplicate sources to gather and authenticate their data. TrueCar.com currently distributes more than 1,000,000 free price reports each month.

"The value that both brands bring to one another makes for an ideal partnership," said Scott Painter, CEO of TrueCar.com. "With the endorsement of a venerable and far-reaching brand like AAA, we look forward to seeing increased distribution and adoption of our new car pricing data."

About TrueCar.com

TrueCar.com is the authority in new car prices. We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar.com pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar.com they walk in knowing the price of a fair deal. Dealers benefit by TrueCar.com's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers. Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web. 

About TrueCar.com Data

TrueCar.com obtains data directly from car dealers, respected dealer management system (DMS) providers, and well-known data aggregators within the automotive space. We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar.com is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem. Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale. TrueCar.com believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

About AAA

As North America's largest motoring and leisure travel organization, AAA provides more than 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at AAA.com.

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Scott Painter

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SOURCE TrueCar.com