* AARP Goes Where the 50+ Community Wants To Go *
WASHINGTON, Oct. 1 /PRNewswire-USNewswire/ -- AARP today announced its first foray into mobile content with the debut of four new digital apps. The new AARP app for iPhone and iPod touch enables AARP members to carry a digital version of their membership card, allowing them easier access to member benefits, activities and programs. AARP is also introducing three separate apps for AARP The Magazine, AARP Bulletin and AARP VIVA that will be available for iPad, iPhone and iPod touch users.
"We know the 50+ audience is one of the fastest growing segments using mobile devices, and our new apps will allow them to carry the best of AARP with them, no matter how far they travel from their computer," said Sami Hassanyeh, senior vice president, AARP Digital Strategy & Operations. "Our audience is active well into their 50+ years and beyond, and AARP believes it's important for them to have access to content that's relevant to their community of peers, wherever they go."
The AARP App
The AARP App for iPhone and iPod Touch serves as the primary hub for users to connect to AARP and its media properties. Created by Bottle Rocket Apps, the app allows users to keep up with the latest news relevant to the 50+ community; share their favorite content from AARP.org via Facebook, Twitter or email; watch AARP video clips; and keep on top of the latest benefits and services available to AARP members. Additionally, users can now renew their membership and even carry a digital version of their AARP membership card for easy access to member activities and programs and to receive discounts on products and services from benefit providers—all electronically and within the app. The AARP App is free to both members and non-members and offers the best coverage for the 50+ audience in categories like health, technology, travel and money. Users can also access video content available from AARP's Inside E Street and My Generation TV shows.
AARP Publication Apps
Earlier this year, AARP debuted its web-based Digital Newsstand (http://newsstand.aarp.org) where digital versions of the organization's publications—AARP The Magazine, AARP Bulletin and AARP VIVA—are available in their entirety to AARP members, free of charge. Non-member users can also access a sampling of the online content. Three new apps now bring these digital publications to iPad, iPhone and iPod Touch users. The online publications are powered by Texterity and offer readers additional features such as clickable URLs; full text search of current and back issues; ability to clip and save stories from each publication; linking capabilities directly from articles to exclusive web features and special offers; and the ability to search for articles and content by headline, page number, subject and more. Content from these three publications is also available via the new AARP App.
In the coming year, AARP will look to expand offerings to users with additional features, such as embedded video content, streaming audio and video content, and Spanish-language content. Further down the road, AARP plans to expand member benefits by working with local partners to increase access to programs, activities and discounts on a more grass roots level. AARP is also working to incorporate social networking features and capabilities and will eventually integrate aarp.org's robust online community of more than 1.5 million users to the news and membership app.
AARP is a nonprofit, nonpartisan social welfare organization with a membership that helps people 50+ have independence, choice and control in ways that are beneficial and affordable to them and society as a whole. AARP does not endorse candidates for public office or make contributions to either political campaigns or candidates. We produce AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 35.1 million readers; AARP Bulletin, the go-to news source for AARP's millions of members and Americans 50+; AARP VIVA, the only bilingual U.S. publication dedicated exclusively to the 50+ Hispanic community; and our website, AARP.org. AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands.