Acclaimed Creators Rhett & Link Join Agentio as Strategic Advisors

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Oct 07, 2025, 09:00 ET

As early adopters of Agentio's platform, the duo will help create new monetization paths for the next generation of digital talent

NEW YORK, Oct. 7, 2025 /PRNewswire/ -- Agentio, the first ad platform for creator content, today announced that acclaimed Creators and hosts of Good Mythical Morning, the most-watched daily morning show on the internet, Rhett McLaughlin & Link Neal (best known as Rhett & Link) have joined the company as advisors. Building upon the duo's longtime presence on YouTube, McLaughlin and Neal recognize Agentio's potential to unlock scalable brand partnerships, giving advertisers an LLM-native way to buy into the trusted creator media space.

This strategic collaboration focuses on driving the adoption of Agentio's platform across the creator economy. As advisors, McLaughlin and Neal will spotlight the value of Agentio's model to creators and educate the world's leading marketers about the benefits of this technology for brand partnerships. The duo will also contribute to the development of Agentio's product roadmap and engage in joint speaking engagements to further the company's mission.

"Agentio was built to solve the historically fragmented process of connecting brands with creators, starting on YouTube," said Arthur Leopold, co-founder and CEO of Agentio. "Digital ad spend is expected to hit $600 billion worldwide this year – and we're focused on shifting more of that toward creator budgets. Since YouTube is the first great frontier for building authentic audiences and gaining consistent revenue, it only makes sense that we partner with two of the platform's most iconic creators as part of our growth strategy."

McLaughlin and Neal have built one of YouTube's most successful franchises with Good Mythical Morning, now in its 14th year, among an array of digital-first comedy, variety, culinary, and gaming shows that draw audiences comparable to their peers in broadcast and cable TV. Since using Agentio as early adopters, they've launched high-impact, long-term campaigns with premium brands like DoorDash, Mint Mobile, Olipop, Bombas, Graza, Ozlo, and others. By leveraging the duo's expertise, this partnership could have the potential to attract thousands of new creators and hundreds of new brands to Agentio's platform.

"Partnering with top brands we can get behind has always been a priority for us," said Neal. "Agentio has helped our channels connect with some of the best consumer brands out there – including names we've never seen advertise on YouTube before. Like a lot of other top creator companies, we've seen the limited pool of influencer marketing budgets as a constraint on growth, but thanks to Agentio's next-gen, AI-powered platform, we're now unlocking new revenue sources and relationships with brands who are taking their very first shots with creators."

While advertisers recognize the immense opportunity of working with creators, the process of connecting brands to talent is messy, archaic, and inefficient. Agentio's platform streamlines every step of the creator ad process – from intelligent creator-brand matching to content briefing, approvals, and real-time performance tracking.

"The collaborative process is simple and painless," said McLaughlin. "We helped set the standard for what's needed in the creator monetization space, and we've seen many tools come to a standstill in the past. With Agentio, we're spending less time managing logistics and more time doing what we love – creating great content that leads to long-term brand partnerships. It's clear to us that Agentio will be the platform that finally transforms the creator-advertising space."

Today's partnership represents another significant milestone in the company's growth journey. With over $1 million in weekly creator deals and nearly 100 new brand customers, Agentio is establishing itself as the category-defining platform for scaled creator monetization and frictionless brand sponsorships at scale. In March, the company also expanded its collaboration with YouTube to scale branded content opportunities with advertisers on its short-form video format, Shorts.

About Agentio
Agentio is the first ad platform for creator content on YouTube, making purchasing creator-led, in-video ads as easy for brands as buying Meta and Google ads. Through its programmatic ad platform, Agentio is enabling a new level of scale, measurement, and efficiency while giving brands the ability to share their message through the most authentic and trusted voices. For more information, visit www.agentio.com.

About Mythical
Mythical is an Internet-first entertainment studio led by YouTube creators Rhett & Link. The company's owned and operated YouTube channels have amassed 34.6 million subscribers and 14.7 billion lifetime views, and its combined following on TikTok, Instagram, Facebook, Snap, and Twitter exceeds 26.5 million. Rhett & Link host the internet's most popular daily show, Good Mythical Morning, now in its 14th year, among an array of digital-first comedy, variety, culinary, and gaming shows that draw audiences comparable to their peers in broadcast and cable TV. Mythical, which employs 100+ full-time staff in Burbank, is entirely independent and self-financed.

About Rhett & Link
Rhett & Link, co-founders of internet-first entertainment studio, Mythical, met in first-grade detention after writing profanities on their desks and later performed comedic sketches in grade school. Now, decades later, the iconic duo are two of the most successful Creators in all of entertainment, helping shape the future of television for the cord-cutters and cord-nevers of the next generation. As entertainers, Rhett & Link host the most-watched daily show on the internet, Good Mythical Morning, which draws audiences comparable to their peers in broadcast and cable TV and has hosted guests like Post Malone, Jack Black, Ted Danson, Keke Palmer, Madison Beer, Ben Schwartz, and Terry Crews. The irrepressibly innovative duo also released the first season of their digital-first TV series, Wonderhole, in August 2024, drawing over 6 million views in its first month of release. As entrepreneurs, they've bootstrapped Mythical Entertainment into a 100+ employee studio, and are now investing in the next generation of Creator-entrepreneurs via their Mythical Ventures fund. Among their many accolades, Rhett & Link ranked #2 on Rolling Stone's list of 25 Most Influential Creators of 2024, were featured in The Hollywood Reporter's Creators A-List, placed #9 on Forbes's 2024 Top Creator List, counted among FastCo's 10 Most Innovative Companies in Video for 2024, and won the 'Show of the Year' Streamy Award in 2019 and 2022 for their wildly popular Good Mythical Morning.