Actress Judy Reyes Supports 3rd Annual Bowling for Breastcancer.org Fundraiser

Reyes Joins New York Media Powerhouses to Raise Money and Awareness for Breast Cancer

NEW YORK, Jan. 25, 2012 /PRNewswire-USNewswire/ -- Socially conscious media professionals and actress Judy Reyes (Gun Hill Road, Scrubs) will come together to raise money for Breastcancer.org on February 15, 2012. The 3rd Annual Bowling for Breastcancer.org will be held at Lucky Strike Lanes and Lounge in Manhattan from 6 p.m. to 10 p.m. Proceeds from the charity fundraiser will help fund expansion of the newly launched Spanish translation, Think Pink, Live Green—Breastcancer.org's Global Breast Cancer Prevention Initiative, enhancements to Breastcancer.org's current online content, mobile optimization, and video programming.

Breastcancer.org is the leading online resource for breast health and breast cancer information and support. Breastcancer.org is a place where women and men affected by breast cancer can find everything they need now: the most up-to-date medical information and research, risk and prevention information, a supportive and robust online community, and a friendly and compassionate atmosphere.

"I'm thrilled to join Breastcancer.org for this annual event," said Judy Reyes.  "As the national spokesperson for Breastcancer.org and the daughter of a breast cancer survivor, I recognize the importance of accessible, easy-to-understand medical information in Spanish. It's vital we support Breastcancer.org and expand the Spanish translation site for the Latina woman and her community."

"Breastcancer.org helped my sisters and does the same for over 8 million women, their families, and friends annually as they deal with this disease. As advertising and media professionals, we understand the importance and availability of world-class information when dealing with these types of life-changing issues," states Richy Glassberg, COO, Medhelp.org, organizing committee co-chair for the event and a member of Breastcancer.org's Board of Directors. "Breastcancer.org is the number one site for women around the globe facing this terrible disease. With the money raised from this event, we've been able to create and deliver major resources to a whole new audience: Spanish-speaking individuals."

About Judy Reyes
Emmy(R)-nominated television and film actress Judy Reyes is best known for her leading role as "Carla Espinosa" on the hit comedy series Scrubs. Reyes has many independent film and television credits that continue to earn her prestigious nominations in the industry. Most recently Reyes starred in the film Gun Hill Road.    

About Breastcancer.org
Breastcancer.org is the #1 online resource for breast health and breast cancer information and support, with more than 6,000 pages of expert-reviewed information and a robust, dynamic peer support community. A nonprofit organization, Breastcancer.org receives more than 12 million visits each year.

Event Information
For more information on the 3rd Annual Bowling for Breastcancer.org fundraiser, visit www.bowlingforbreastcancer.org. For questions on how to sponsor a lane or be a spectator at this event, please contact Lori Crenny at 610.642.6550 or [email protected].

Event Sponsors include:
212NYC.org
24/7 Real Media
A+E Networks
About.com (Supporting Sponsor)
Ad Age
Adkeeper (Supporting Sponsor)
Admeld
Adweek
Akamai (Virtual Bowling Sponsor)
AMC Networks
AMM Group
AOL
Arbitron
BIZO
Breastcancer.org BOD
Casale Media
Centro
Cheezburger Network (Supporting Sponsor)
Clickable (Road Warrior Raffle Sponsor)
Collective Media
comScore (Scoreboard Sponsor)
Crown Media Family Networks
Discovery
Facebook
Fox
GfK MRI
GSN
Hearst Digital
Ion Media Networks
Jumpstart
Krux Digital
Martini Media
Medhelp.org (Supporting Sponsor)
Media IQ
MediaLink LLC
Meredith Women's Network
Millennial Media
NBCUniversal
Nextmark
PubMatic
PulsePoint
Remedy Health Media (Chocolate Sponsor)
Salesforce.com
Simulmedia
SRDS (a Kantar Media company)
The Glassberg's
The Laredo Group
The New York Times
The Nielsen Company
Time Inc.
Turner
Undertone
Univision
Viacom Media Networks
Weather.com
Yahoo  

Bowling for Breastcancer.org Organizing Committee Co-Chairs:
Richy Glassberg, COO, MedHelp.org
Marisa Weiss, M.D., President and Founder, Breastcancer.org

Host Committee Members
Dani Benowitz, EVP, Managing Director National Broadcast, J3/Universal McCann
Linda Boff, Global Director of Marketing Communications, GE
Lauren Boyer, CEO of Marketing, Underscore
Terry Darland, President, North America, Christian Dior Parfums
Susan Jones, Media Director, Diageo
Ava Jordhamo, President, Zenith Media
Colleen Milway, Global Media Director, Campbell Soup Company
Amanda Richman, EVP, Managing Director, MediaVest
Nancy Smith, VP Global Media Alliances, Development & Social Media Marketing, American Express
Denise Warren, Chief Advertising Officer General Manager, New York Times Digital 

Committee Members:
Lynn Bolger, SVP, comScore, Auction Committee Co-Chair
Andy Cleff, CEO, Ampersand Design
Paul DeBraccio, CEO, Interevco
Masha Geller, Managing Partner, Wednesday Marketing Group
Perianne Grignon, VP Media Strategy & CMO, [x+1], Host Committee Co-Chair
Kathryn Koegel, Marketing Practice Lead, Primary Impact Consulting
Leslie Laredo, President, Laredo Group, Sponsorship Committee Chair
Karen List, Director, Agency Relations, The New York Times Company
Wendy McHale, Chief Revenue Officer, Digiday
Johanna Shalhoub, Vice President of Business Development, The AMM Group
Adrienne Skinner, Publisher Sales & Service, Krux Digital
Dave Smith, CEO and Founder, Mediasmith
Larry Smith, Partner, Thematix, Marketing Chair
Ira Sussman, SVP Managing Director, Nielsen National TV Client Service
Jim Whelan, Senior Director, Digital, Ad Age
Hope Wohl, CEO, Breastcancer.org  

Breastcancer.org is a 501(C) (3), nonprofit organization, Tax ID #23-3082851.

SOURCE Breastcancer.org