NEW YORK, Aug. 25, 2016 /PRNewswire/ -- In response to the devastation wrought by the flooding in Louisiana last week, the Ad Council, with creative expertise and support from Austin-based ad agency GSD&M, launched today a television public service advertisement (PSA) encouraging Americans to make financial contributions to disaster relief efforts. The PSA directs audiences to visit OurTurnToHelp.org, where they can contribute to the short and long-term relief and recovery efforts, providing supplies and services to those affected by the floods.
An estimated 60,000 homes in Louisiana have been affected by the devastating flooding that began last week with more than 106,000 residents and households registering for assistance with the Federal Emergency Management Agency. The tragedy has been called the worst U.S. natural disaster since Hurricane Sandy in 2012.
In response to the tragedy, co-founder of GSD&M Roy Spence, along with his daughter Courtney Spence, Founder and CEO at CSpence Group, and their team at GSD&M, lent their creative expertise to develop a PSA in a matter of days. The spot, called "Our Turn," includes music from an Austin-grown band, Wiretree, and it is voiced by Matthew McConaughey.
"My daughter, Courtney, GSD&M and I have a special place in our hearts for the people of Louisiana," said Roy Spence. "We have dear friends and colleagues in Baton Rouge and surrounding areas, so when we talked with our friends and began to understand the magnitude of the damage, we had to help."
The PSA directs audiences to visit OurTurnToHelp.org where they can donate to the following: Feeding America network member Second Harvest Food Bank of Southern Louisiana, American Red Cross, Baton Rouge Area Foundation, Capital Area United Way, The Humane Society of the United States, Companion Animal Alliance and Volunteer Alliance. The PSA is being distributed to media outlets nationwide tomorrow. Extreme Reach donated their services for the distribution.
"It has been heartbreaking to watch the news and hear the stories of the thousands of people in Louisiana whose homes, neighborhoods and lives have been devastated by the floods," said Lisa Sherman, president and CEO of the Ad Council. "But in moments of tragedy, it's always inspiring to see how many people come forward to help. Everyone can do something and this new spot poignantly shows how, whether near or far, it is our turn to help."
The Ad Council and GSD&M have previously worked together to develop and distribute PSAs in response to national and global tragedies, including Hurricanes Katrina and Ike, the 2004 Tsunami, the Haiti earthquake and the attacks of September 11, where they developed an iconic spot called "I Am An American" PSA that celebrated diversity and united the country.
The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action, and saving lives. To learn more about the Ad Council and its campaigns, visit Adcouncil.org, like us on Facebook, follow us on Twitter, or view our PSAs on YouTube.
Founded in 1971, GSD&M is a creatively driven, full-service agency headquartered in Austin, Texas, that believes when you pay the price to understand the problem and apply that insight to solve courageously, the reward is ideas that make a difference. With a restless culture and purpose as a guiding force, GSD&M builds brands with a fully integrated creative, media and analytics approach. For more information, visit GSDM.com.
CSpence is a San Francisco-based creative agency that began in 1999, evolving from Students of the World, an organization founded by Courtney Spence at Duke University. From a global community of millennial creatives to a world-class creative agency, CSpence is engaged in connecting an organization's core purpose and values to existing and new audiences.
SOURCE The Ad Council