Adam West Revealed as Ultimate Butterfinger Thief

GLENDALE, Calif., Aug. 12 /PRNewswire/ -- Adam West has come full circle with BUTTERFINGER®. The classic caped crusader, who was hired to play "Batman" after being discovered in a 1960s Nestle commercial, was revealed today as the ultimate Butterfinger thief, a.k.a. the BARGLAR. The Butterfinger Defense League, comprised of popular TV defenders Erik Estrada, Lou Ferrigno, and Charisma Carpenter, announced today their capture and arrest of West, Butterfinger's Most Wanted Finger-Layer, bringing to an end the League's toughest case to date. West was unmasked as the BARGLAR in handcuffs after an arrest photo was released earlier this week by the Defense League, which first formed in April after a nationwide epidemic of reported Butterfinger thefts.

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In celebration of the capture, Butterfinger today released an online video featuring West as the BARGLAR and also launched "The Good, The Bad and The Candy," an innovative tower defense game on Facebook, starring Estrada, Ferrigno and Carpenter, allowing fans to play along with the League as they protect virtual Butterfinger bars from robot thieves. Available only online at Facebook.com/Butterfinger, the interactive game challenges players to put to the test "Nobody's Gonna Lay A Finger On My Butterfinger!" and play against their Facebook friends, while competing for daily and weekly prizes.*

West, known for his tongue-in-cheek humor and involvement in comical, entertaining projects, immediately signed up when asked to portray the BARGLAR for Butterfinger. "How fitting that my career began with a Nestle commercial," said West, who guest stars as the eccentric "Mayor Adam West" on the hit animated series "The Family Guy." West has lent his recognizable voice to various "Batman" projects since first starring as the classic character in 1966. "I love the sense of humor that Butterfinger brings to its campaigns and really enjoyed working with Erik, Lou and Charisma to create a comical crusade in our video for the fans."

By visiting ButterfingerDefenseLeague.com, fans can watch Estrada, Ferrigno and Carpenter use their combined skills of sexiness, strength and sass to capture West as the BARGLAR in action.

"The arrest of Adam West proves yet again how the Butterfinger Defense League has what it takes to protect your favorite candy bar," said Nestle USA Confections & Snacks spokesperson Tricia Bowles. "We're thrilled to add the iconic Mr. West to the final chapter of the Butterfinger Defense League story. Butterfinger loves nothing more than giving our consumers an enjoyable, memorable experience and what better way than through a hilarious action video and a fun game online."

Estrada, Ferrigno and Carpenter spent a whirlwind year with Butterfinger, kicking off a national campaign to defend Butterfinger with their first appearance and media tour in New York City, followed by a nationwide search with G4 TV for the fourth member of the League. This summer, the Butterfinger Defense League debuted a sophisticated online interactive graphic novel and made an exclusive appearance at Comic-Con International, where hundreds of fans lined up for hours to meet the much-loved pop culture defenders. The winner of the consumer search, John Michalec of Indiana, was introduced as the newest Defense League member during G4's live broadcast of "Attack of the Show!" at Comic-Con.

*About "The Good, The Bad and The Candy"

Available only online at Facebook.com/Butterfinger, "The Good, The Bad and The Candy" is an interactive tower defense-style game starring the Butterfinger Defense League as they protect a supply of Butterfinger bars from robot thieves. Game players work with Defense League characters Erik Estrada, Lou Ferrigno and Charisma Carpenter to use each of their special powers to protect the Butterfinger bars. The Defense League's powers double when game players use a Butterfinger bar, and using the NEW! Butterfinger Snackerz, they can stop robots in their tracks. Each game play lasts 60 seconds. One $100 gift card will be awarded daily to one player and a $575 gift card to the highest score each week. Game starts August 12, 2010, at 11:59 p.m. EDT and ends September 8, 2010, at 11:59 p.m. EDT.  No purchase necessary to enter or win. Subject to full rules at ButterfingerDefenseLeague.com. Open to legal residents of the 50 US & DC, 18 or older.  

About BUTTERFINGER®

BUTTERFINGER® is a one-of-a-kind candy bar with the crispety, crunchety, peanut-buttery taste people love. No other candy bar comes close to the intense flavor and texture of a Butterfinger. Keep up with the latest news about Butterfinger at Facebook.com/Butterfinger or follow its sweet tweets at Twitter.com/ButterfingerMmm.

About Nestle USA

Named one of "The World's Most Admired Food Companies" in FORTUNE magazine for 13 consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That's what "Nestle. Good Food, Good Life" is all about. Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

SOURCE Nestle USA