Advertising and Media Veteran Peter Naylor Joins Bluefish as Strategic Advisor

Former Netflix and NBCUniversal executive brings decades of expertise partnering with CMOs of global brands across consumer and entertainment industries

NEW YORK, Oct. 7, 2025 /PRNewswire/ -- Bluefish, the leading AI marketing platform for the Fortune 500, announced today that Peter Naylor has joined the company as a strategic advisor. A seasoned media executive and marketing innovator, Naylor brings decades of experience building and scaling ad businesses, launching new advertising products, and guiding disruptive technology companies to market leadership. His appointment will accelerate Bluefish's goal of delivering measurable results for CMOs and senior marketers building AI marketing capabilities.

Naylor has spent his career helping brands unlock growth, drive revenue, and adapt to seismic shifts in consumer behavior – from the rise of digital to the breakthrough of streaming to today's AI-driven transformation. Most recently, he led global advertising sales at Netflix, following senior leadership roles at Snap, Hulu, and NBCUniversal, where he helped pioneer new ad formats and industry standards. He will draw on this experience to help Bluefish execute on its vision of helping the largest brands in the world expand their marketing systems for AI.

"The rise of AI as a primary channel for consumer discovery marks a critical time for marketers," said Peter Naylor, strategic advisor, Bluefish. "Consumer journeys are rapidly migrating from traditional search paradigms into a new landscape of answer engines and AI applications. What excites me about Bluefish is the urgency and scale of the problem they're tackling and the caliber of the team solving it. This is a transformative moment, and I look forward to helping Bluefish seize the opportunity and help redefine online marketing for the next chapter of the internet."

"Peter's experience leading large scale marketing deployments at some of the world's largest companies will be invaluable as we scale Bluefish across the Fortune 500," said Alex Sherman, CEO, Bluefish. "AI is disintermediating large brands from the customer and causing marketing teams to rethink their traditional marketing funnels and systems. Peter's advisory support will help us partner more deeply with large brands as we build the enterprise marketing systems of the future."

In his role as advisor, Naylor will act as a strategic partner to the leadership team, supporting the company's growth and go-to-market strategy. In addition to advising emerging companies, he also serves on the Board of Directors for Kochava and Cadent.

Bluefish recently closed its Series A financing round, reflecting the company's accelerating growth and the increasing demand for AI marketing solutions.

About Bluefish
Bluefish is the AI marketing platform for enterprise brands. As product discovery transitions to AI platforms like ChatGPT and Google AI, Fortune 500 brands use Bluefish to gain visibility and influence over this critical new channel. Bluefish is led by the team behind PromoteIQ (acquired by Microsoft) and LiveRail (acquired by Facebook) and is headquartered in New York City. Learn more at https://www.bluefishai.com. 

SOURCE Bluefish