The report offers an in-depth analysis of recent developments, changes in market regulations, product approvals, product launches, and the market behavior across segments such as product (spray/aerosol, electric, and others), end-user (individual users and enterprise users), and geography (Europe, North America, APAC and South America). This report helps businesses create strategies to make the most of future growth opportunities.
The report offers an up-to-date analysis of the current market scenario and information from several leading manufacturers. Download Sample Report Now.
Key Market Dynamics
One of the primary factors supporting the growth of the air freshener industry is product introductions. The increasing number of product launches is one of the primary factors impacting the global air freshener market's growth. Vendors can not only grow their revenue and market share by launching new items, but they can also attract customers by expanding their exposure in the market.
As a result, multiple firms are rapidly developing various types of air freshener goods, which is projected to boost their sales and propel the market in question forward over the forecast period. Although factors such as threat from counterfeit products may impact the market growth.
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Air Freshener Market Segmentation Analysis
Segmentation by Service:
- The spray/aerosol category will gain considerable market share in air fresheners. Individual users' demand for air fresheners is mostly motivated by a desire for their houses to smell nice, as well as a growing emphasis on sanitation and hygiene. Furthermore, consumers all across the world recognize the importance of keeping their homes smelling good all year, not just on special occasions. As a result, people are increasingly willing to spend money on high-end air freshener items.
Segmentation by Geography:
- Europe will account for 37 percent of market growth. In Europe, Germany, the United Kingdom, and France are the most important markets. The market in this region will increase at a quicker rate than the market in other regions.
- Factors like the increased popularity of natural air fresheners, which cause fewer allergic reactions, as well as growing concerns about air quality, have led to an increase in demand for commercial air fresheners. Over the projection period, increased disposable incomes of the population, as well as car sales in the European region, will aid market expansion in Europe.
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Air Freshener Market Major Vendors
The market is fragmented due to the presence of several vendors. The report offers detailed information on the competencies, capacities, and products offered by major vendors including:
- Air Delights Inc.
- Church & Dwight Co. Inc.
- Farcent Enterprise Co. Ltd.
- Godrej Consumer Products Ltd.
- Henkel AG & Co. KGaA
- Kobayashi Pharmaceutical Co. Ltd.
- Newell Brands Inc.
- Reckitt Benckiser Group Plc
- S. C. Johnson & Son Inc.
- The Procter & Gamble Co.
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Household Wipes Market by Distribution Channel and Geography - Forecast and Analysis 2022-2026
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Air Freshener Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2020 |
Forecast period |
2021-2025 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.4% |
Market growth 2020-2024 |
USD 2.78 billion |
Market structure |
Fragmented |
YoY growth (%) |
3.72 |
Regional analysis |
Europe, North America, APAC, South America, Europe, North America, APAC, South America, Europe, North America, APAC, and South America |
Performing market contribution |
Europe at 37% |
Key consumer countries |
US, Germany, China, Canada, and France |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Air Delights Inc., Church & Dwight Co. Inc., Farcent Enterprise Co. Ltd., Godrej Consumer Products Ltd., Henkel AG & Co. KGaA, Kobayashi Pharmaceutical Co. Ltd., Newell Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., and The Procter & Gamble Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
1 Executive Summary
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 01: Parent market
- Exhibit 02: Market characteristics
- 2.2 Value chain analysis
- Exhibit 03: Value chain analysis for household products
3 Market Sizing
- 3.1 Market definition
- Exhibit 04: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 05: Market segments
- 3.4 Market outlook: Forecast for 2020 - 2025
- Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
- Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 08: Five forces analysis 2020 & 2025
- 4.2 Bargaining power of buyers
- Exhibit 09: Bargaining power of buyers
- 4.3 Bargaining power of suppliers
- Exhibit 10: Bargaining power of suppliers
- 4.4 Threat of new entrants
- Exhibit 11: Threat of new entrants
- 4.5 Threat of substitutes
- Exhibit 12: Threat of substitutes
- 4.6 Threat of rivalry
- Exhibit 13: Threat of rivalry
- 4.7 Market condition
- Exhibit 14: Market condition - Five forces 2020
5 Market Segmentation by Product
- 5.1 Market segments
- Exhibit 15: Product - Market share 2020-2025 (%)
- 5.2 Comparison by Product
- Exhibit 16: Comparison by Product
- 5.3 Spray/aerosol - Market size and forecast 2020-2025
- Exhibit 17: Spray/aerosol - Market size and forecast 2020-2025 ($ million)
- Exhibit 18: Spray/aerosol - Year-over-year growth 2020-2025 (%)
- 5.4 Electric - Market size and forecast 2020-2025
- Exhibit 19: Electric - Market size and forecast 2020-2025 ($ million)
- Exhibit 20: Electric - Year-over-year growth 2020-2025 (%)
- 5.5 Others - Market size and forecast 2020-2025
- Exhibit 21: Others - Market size and forecast 2020-2025 ($ million)
- Exhibit 22: Others - Year-over-year growth 2020-2025 (%)
- 5.6 Market opportunity by Product
- Exhibit 23: Market opportunity by Product
6 Market Segmentation by Application
- 6.1 Market segments
- Exhibit 24: Application - Market share 2020-2025 (%)
- 6.2 Comparison by Application
- Exhibit 25: Comparison by Application
- 6.3 Residential - Market size and forecast 2020-2025
- Exhibit 26: Residential - Market size and forecast 2020-2025 ($ million)
- Exhibit 27: Residential - Year-over-year growth 2020-2025 (%)
- 6.4 Corporate office - Market size and forecast 2020-2025
- Exhibit 28: Corporate office - Market size and forecast 2020-2025 ($ million)
- Exhibit 29: Corporate office - Year-over-year growth 2020-2025 (%)
- 6.5 Car - Market size and forecast 2020-2025
- Exhibit 30: Car - Market size and forecast 2020-2025 ($ million)
- Exhibit 31: Car - Year-over-year growth 2020-2025 (%)
- 6.6 Others - Market size and forecast 2020-2025
- 6.7 Market opportunity by Application
- Exhibit 34: Market opportunity by Application
7 Market Segmentation by End-user
- 7.1 Market segments
- Exhibit 35: End user - Market share 2020-2025 (%)
- 7.2 Comparison by End user
- Exhibit 36: Comparison by End user
- 7.3 Individual users - Market size and forecast 2020-2025
- Exhibit 37: Individual users - Market size and forecast 2020-2025 ($ million)
- Exhibit 38: Individual users - Year-over-year growth 2020-2025 (%)
- 7.4 Enterprise users - Market size and forecast 2020-2025
- Exhibit 39: Enterprise users - Market size and forecast 2020-2025 ($ million)
- Exhibit 40: Enterprise users - Year-over-year growth 2020-2025 (%)
- 7.5 Market opportunity by End user
- Exhibit 41: Market opportunity by End user
8 Customer landscape
- 8.1 Customer Landscape
- Exhibit 42: Customer landscape
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 43: Market share by geography 2020-2025 (%)
- 9.2 Geographic comparison
- Exhibit 44: Geographic comparison
- 9.3 Europe - Market size and forecast 2020-2025
- Exhibit 45: Europe - Market size and forecast 2020-2025 ($ million)
- Exhibit 46: Europe - Year-over-year growth 2020-2025 (%)
- 9.4 North America - Market size and forecast 2020-2025
- Exhibit 47: North America - Market size and forecast 2020-2025 ($ million)
- Exhibit 48: North America - Year-over-year growth 2020-2025 (%)
- 9.5 APAC - Market size and forecast 2020-2025
- Exhibit 49: APAC - Market size and forecast 2020-2025 ($ million)
- Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
- 9.6 South America - Market size and forecast 2020-2025
- Exhibit 51: South America - Market size and forecast 2020-2025 ($ million)
- Exhibit 52: South America - Year-over-year growth 2020-2025 (%)
- 9.7 MEA - Market size and forecast 2020-2025
- Exhibit 53: MEA - Market size and forecast 2020-2025 ($ million)
- Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
- 9.8 Key leading countries
- Exhibit 55: Key leading countries
- 9.9 Market opportunity by geography
10 Drivers, Challenges, and Trends
- 10.2 Market challenges
- Exhibit 57: Impact of drivers and challenges
11 Vendor Landscape
- 11.1 Overview
- Exhibit 58: Vendor landscape
- 11.2 Landscape disruption
- Exhibit 59: Landscape disruption
- Exhibit 60: Industry risks
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 61: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 62: Market positioning of vendors
- 12.3 Air Delights Inc.
- Exhibit 63: Air Delights Inc. - Overview
- Exhibit 64: Air Delights Inc. - Product and service
- Exhibit 65: Air Delights Inc. - Key offerings
- 12.4 Church & Dwight Co. Inc.
- Exhibit 66: Church & Dwight Co. Inc. - Overview
- Exhibit 67: Church & Dwight Co. Inc. - Business segments
- Exhibit 68: Church & Dwight Co. Inc. – Key news
- Exhibit 69: Church & Dwight Co. Inc. - Key offerings
- Exhibit 70: Church & Dwight Co. Inc. - Segment focus
- 12.5 Farcent Enterprise Co. Ltd.
- Exhibit 71: Farcent Enterprise Co. Ltd. - Overview
- Exhibit 72: Farcent Enterprise Co. Ltd. - Product and service
- Exhibit 73: Farcent Enterprise Co. Ltd. - Key offerings
- 12.6 Godrej Consumer Products Ltd.
- Exhibit 74: Godrej Consumer Products Ltd. - Overview
- Exhibit 75: Godrej Consumer Products Ltd. - Business segments
- Exhibit 76: Godrej Consumer Products Ltd. – Key news
- Exhibit 77: Godrej Consumer Products Ltd. - Key offerings
- Exhibit 78: Godrej Consumer Products Ltd. - Segment focus
- 12.7 Henkel AG & Co. KGaA
- Exhibit 79: Henkel AG & Co. KGaA - Overview
- Exhibit 80: Henkel AG & Co. KGaA - Business segments
- Exhibit 81: Henkel AG & Co. KGaA - Key offerings
- Exhibit 82: Henkel AG & Co. KGaA - Segment focus
- 12.8 Kobayashi Pharmaceutical Co. Ltd.
- Exhibit 83: Kobayashi Pharmaceutical Co. Ltd. - Overview
- Exhibit 84: Kobayashi Pharmaceutical Co. Ltd. - Business segments
- Exhibit 85: Kobayashi Pharmaceutical Co. Ltd. - Key offerings
- Exhibit 86: Kobayashi Pharmaceutical Co. Ltd. - Segment focus
- 12.9 Newell Brands Inc.
- Exhibit 87: Newell Brands Inc. - Overview
- Exhibit 88: Newell Brands Inc. - Business segments
- Exhibit 89: Newell Brands Inc. – Key news
- Exhibit 90: Newell Brands Inc. - Key offerings
- Exhibit 91: Newell Brands Inc. - Segment focus
- 12.10 Reckitt Benckiser Group Plc
- Exhibit 92: Reckitt Benckiser Group Plc - Overview
- Exhibit 93: Reckitt Benckiser Group Plc - Business segments
- Exhibit 94: Reckitt Benckiser Group Plc - Key offerings
- Exhibit 95: Reckitt Benckiser Group Plc - Segment focus
- 12.11 S. C. Johnson & Son Inc.
- Exhibit 96: S. C. Johnson & Son Inc. - Overview
- Exhibit 97: S. C. Johnson & Son Inc. - Product and service
- Exhibit 98: S. C. Johnson & Son Inc. - Key offerings
- 12.12 The Procter & Gamble Co.
- Exhibit 99: The Procter & Gamble Co. - Overview
- Exhibit 100: The Procter & Gamble Co. - Business segments
- Exhibit 101: The Procter & Gamble Co. - Key offerings
- Exhibit 102: The Procter & Gamble Co. - Segment focus
13 Appendix
- 13.2 Currency conversion rates for US$
- Exhibit 103: Currency conversion rates for US$
- 13.3 Research methodology
- Exhibit 104: Research Methodology
- Exhibit 105: Validation techniques employed for market sizing
- Exhibit 106: Information sources
- 13.4 List of abbreviations
- Exhibit 107: List of abbreviations
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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