All-time Record Sales for Honda Accord Leads American Honda to Near-Record August

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- Honda Accord sets all-time monthly record with 51,075 units sold - up 32.5% in August

- Honda Division sales reach 151,551, just 263 units shy of second-best month in history

- New Acura TLX drives heavy dealer traffic in its first weeks on the market

- Acura ILX has best-ever August sales, rising 5.7% for the month

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Sep 03, 2014, 01:52 ET

TORRANCE, Calif., Sept. 3, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported August 2014 Honda and Acura vehicle sales of 167,038 units, an increase of 0.4 percent versus August of last year. The Honda division posted the third highest monthly sales result its 44-year history, on sales of 151,551 vehicles in August while Acura posted sales of 15,487 units in the same period. Year-to-date American Honda sales reached 1,042,382 units.

2014 Honda Accord Shatters All-Time Monthly Sales Record, Leads Honda Division to Third Best Month in History (PRNewsFoto/American Honda Motor Co., Inc.)

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc. ) (PRNewsFoto/American Honda Motor Co__ Inc_)

Honda
Accelerating its strong summer sales performance, the Honda brand topped 150,000 units in a single month for only the third time in its history, as Accord led the way selling at an all-time record pace in August. [The all-time record of 153,104 units was set in the midst of a severe gas price hike in May 2008.]

51,075 Accords were sold in August, an all-time monthly record and an increase of 32.5 percent. It was the eighth-straight monthly gain for Accord.
Odyssey also showed strength in August, with 12,488 units sold for a gain of 12.9 percent.

"The fundamental strengths of the Honda brand are on full display as the Accord strengthened its position as the best-selling car uniquely driven by retail sales to individual buyers," said Jeff Conrad, Honda Division senior vice president and general manager. "Our other core models, Civic, CR-V and Odyssey are also performing well and continue to drive our retail sales leadership in 2014. And the early market response to the redesigned 2015 Fit is a strong indicator of great things to come as supplies improve," added Conrad.

Acura
With the new Acura TLX arriving at dealers across the country last month, enthusiastic customers gave Acura dealers much to cheer about in August, as the new luxury performance sedan sold nearly as fast as dealers could unload them from transport trucks. While TLX supplies continue to ramp up, the best-selling MDX continued to set a near-record pace, and ILX enjoyed its best August on record.

TLX went on-sale mid-August and is driving heavy dealer traffic to dealerships nationwide. The great majority of these early units were 3.5-liter V6 models as the 2.4-liter four cylinder began arriving later in the month and V6 SH-AWD models just starting to ship.
With supplies improving, the Acura ILX posted its best ever August result on sales of 1,798 units, an increase of 5.7 percent.

"With TLX less than a month on the market, our dealers are reporting incredible showroom traffic with customers trying to buy a TLX before we can get it on the dealer lot," said Mike Accavitti, Acura division senior vice president and general manager. "Customer interest is the strongest we've seen on a new model launch, and we're just now starting to deliver the highly-rated TLX four-cylinder and V6 SH-AWD models."


	American Honda Vehicle Sales for August 2014
					Month-to-Date				Year-to-Date
					August 2014	August 2013	DSR % Change**	MoM % Change	August 2014	August 2013	DSR % Change**	YoY % Change
	American Honda Total				167,038	166,432	4.1%	0.4%	1,042,382	1,053,449	-0.6%	-1.1%
	Total Car Sales				96,793	91,536	9.7%	5.7%	573,738	579,149	-0.5%	-0.9%
	Total Truck Sales				70,245	74,896	-2.7%	-6.2%	468,644	474,300	-0.7%	-1.2%
	Honda Cars				91,790	85,394	11.5%	7.5%	541,195	531,054	2.4%	1.9%
	Honda Trucks				59,761	63,987	-3.1%	-6.6%	395,269	413,213	-3.9%	-4.3%
	Acura Cars				5,003	6,142	-15.5%	-18.5%	32,543	48,095	-32.0%	-32.3%
	Acura Trucks				10,484	10,909	-0.3%	-3.9%	73,375	61,087	20.7%	20.1%
	Total Domestic Car Sales				95,430	81,849	20.9%	16.6%	539,327	518,355	4.6%	4.0%
				Honda Division	90,883	77,921	21.0%	16.6%	515,436	485,788	6.6%	6.1%
				Acura Division	4,547	3,928	20.0%	15.8%	23,891	32,567	-26.3%	-26.6%
	Total Domestic Truck Sales				70,245	74,896	-2.7%	-6.2%	468,644	474,226	-0.7%	-1.2%
				Honda Division	59,761	63,987	-3.1%	-6.6%	395,269	413,139	-3.9%	-4.3%
				Acura Division	10,484	10,909	-0.3%	-3.9%	73,375	61,087	20.7%	20.1%
	Total Import Car Sales				1,363	9,687	-85.4%	-85.9%	34,411	60,794	-43.1%	-43.4%
				Honda Division	907	7,473	-87.4%	-87.9%	25,759	45,266	-42.8%	-43.1%
				Acura Division	456	2,214	-78.6%	-79.4%	8,652	15,528	-44.0%	-44.3%
	Total Import Truck Sales				0	0	0.0%	0.0%	0	74	-100.0%	-100.0%
				Honda Division	0	0	0.0%	0.0%	0	74	-100.0%	-100.0%
				Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				151,551	149,381	5.2%	1.5%	936,464	944,267	-0.3%	-0.8%
		* ACCORD			51,075	38,559	37.4%	32.5%	271,426	256,926	6.2%	5.6%
		* CIVIC			34,032	39,458	-10.6%	-13.8%	231,167	230,578	0.7%	0.3%
		CR-Z			342	483	-26.6%	-29.2%	2,697	3,282	-17.4%	-17.8%
		FCX CLARITY			0	4	-100.0%	-100.0%	1	6	-83.3%	-83.3%
		* FIT			6,051	6,452	-2.7%	-6.2%	32,990	37,040	-10.5%	-10.9%
		INSIGHT			290	438	-31.3%	-33.8%	2,914	3,220	-9.1%	-9.5%

		CROSSTOUR			1,037	1,654	-35.0%	-37.3%	8,269	11,672	-28.8%	-29.2%
		* CR-V			34,079	34,654	2.0%	-1.7%	217,293	207,643	5.2%	4.6%
		ODYSSEY			12,488	11,064	17.1%	12.9%	86,691	90,797	-4.1%	-4.5%
		PILOT			10,810	14,877	-24.6%	-27.3%	72,423	90,696	-19.8%	-20.1%
		RIDGELINE			1,347	1,738	-19.6%	-22.5%	10,593	12,403	-14.2%	-14.6%

		***	Memo: Accord FHEV		1,175	0	0.0%	0.0%	9,425	0	0.0%	0.0%
			Memo: Accord PHEV		46	44	8.4%	4.5%	267	298	-10.0%	-10.4%
			Memo: Civic Hybrid		503	697	-25.2%	-27.8%	3,407	4,416	-22.5%	-22.8%
			Memo: Fit EV		55	66	-13.6%	-16.7%	318	420	-23.9%	-24.3%
	Acura Division Total				15,487	17,051	-5.8%	-9.2%	105,918	109,182	-2.5%	-3.0%
		ILX			1,798	1,701	9.6%	5.7%	11,390	13,907	-17.7%	-18.1%
		RLX / RL			216	459	-51.2%	-52.9%	2,508	2,639	-4.5%	-5.0%
		TL			463	2,227	-78.4%	-79.2%	10,215	18,660	-45.0%	-45.3%
		TLX			2,286	0	0.0%	0.0%	2,286	0	0.0%	0.0%
		TSX			240	1,755	-85.8%	-86.3%	6,144	12,889	-52.1%	-52.3%

		MDX			6,497	6,499	3.7%	-0.0%	43,444	30,264	44.3%	43.6%
		RDX			3,984	4,381	-5.7%	-9.1%	29,865	30,517	-1.7%	-2.1%
		ZDX			3	29	-89.3%	-89.7%	66	306	-78.3%	-78.4%

		***	Memo: ILX Hybrid		24	125	-80.1%	-80.8%	330	1,128	-70.6%	-70.7%
			Memo: TSX Wagon		25	169	-84.7%	-85.2%	624	1,491	-57.9%	-58.1%
	Selling Days				27	28			205	206
	**** Hybrid				2,380	1,787	38.1%	33.2%	19,040	12,344	55.0%	54.2%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid and RLX Hybrid