Allstate Corrects Misperceptions Zodiac Press Release May Have Created

Jan 29, 2011, 16:51 ET from The Allstate Corporation

NORTHBROOK, Ill., Jan. 29, 2011 /PRNewswire/ -- The Allstate Corporation today issued the following statement:

We recently issued a press release on Zodiac signs and accident rates, which led to some confusion around whether astrological signs are part of the underwriting process.  

Astrological signs have absolutely no role in how we base coverage and set rates.  Rating by astrology would not be actuarially sound.  We realize that our hard working customers view their insurance expense very seriously. So do we.

We deeply apologize for any confusion this may have caused.

The Allstate Corporation (NYSE: ALL) is the nation's largest publicly held personal lines insurer. Widely known through the "You're In Good Hands With Allstate®" slogan, Allstate is reinventing protection and retirement to help nearly 16 million households insure what they have today and better prepare for tomorrow. Consumers access Allstate insurance products (auto, home, life and retirement) and services through Allstate agencies, independent agencies, and Allstate exclusive financial representatives in the U.S. and Canada, as well as via and 1-800 Allstate®.

SOURCE The Allstate Corporation