AMA Launches Skill Coach: Innovative AI-Powered Role-Playing Tool Enhances Learning Experience Beyond the Classroom

NEW YORK, Oct. 22, 2025 /PRNewswire/ -- American Management Association (AMA), a global leader in professional development, today announced the launch of AMA Skill Coach, an AI-powered role-playing tool that extends and enriches participants' learning experiences after attending an AMA seminar. Skill Coach represents a major step forward in the application of artificial intelligence to professional training, offering participants a practical way to practice, refine and retain new skills.

"AMA Skill Coach is an exciting evolution of how we deliver learning," said Manny Avramidis, President & CEO, AMA. "This innovation reinforces our mission to not only equip professionals with critical skills but also ensure they can apply those skills with confidence in real-world situations."

AMA Skill Coach leverages AI technology to simulate real business scenarios, giving participants the opportunity to:

• Practice workplace conversations in a judgment-free, private environment
  
  
• Receive instant feedback and actionable insights
  
  
• Reinforce and strengthen the skills introduced in the course

Accessible for four weeks after select AMA programs, Skill Coach expands AMA's industry-leading training model with an interactive, AI-powered, on-demand practice component and progress-tracking features that makes learning stick.

By combining expert-led classroom instruction with continuous, AI-driven practice, AMA reinforces learning and makes it easier for participants to integrate new behaviors into their daily work. The result is a more engaging, effective and enduring professional development experience.

Click here to learn more about AMA Skill Coach.

About AMA
For over 100 years, American Management Association (AMA) has helped millions of professionals, through its world-class training and development programs, bring about positive change in their performance to improve business results. Learn more: amanet.org

Media Contact:
Lauren McNally
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SOURCE American Management Association