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      American Greetings Announces Significantly Improved Fourth Quarter Earnings

      - Earnings significantly improve over prior year

      - Cash flow exceeds enhanced expectations

      - Fiscal 2011 cash flow forecast provided


      News provided by

      American Greetings Corporation

      Apr 22, 2010, 07:30 ET

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      CLEVELAND, April 22 /PRNewswire-FirstCall/ -- American Greetings Corporation (NYSE: AM) today announced its financial results for both the fourth fiscal quarter and fiscal year ended February 28, 2010.

      Fourth Quarter Results

      For the fourth quarter of fiscal 2010, the Company reported total revenue of $426.4 million, pre-tax income of $31.8 million, and net income of $18.8 million or 46 cents per share (all per-share amounts assume dilution).  The Company recorded pre-tax costs of $12.3 million (after-tax of approximately $8.6 million, reducing earnings per share by about 21 cents) related to the previously announced wind down of its operations in Mexico. Other pre-tax costs included $19.0 million for the settlement of a lawsuit (after-tax of about $11.6 million, reducing earnings per share by about 29 cents) and $5.9 million for severance (after-tax of about $3.6 million, reducing earnings per share by about 9 cents). These costs were partially offset by a $21.2 million pre-tax net benefit from the previously announced party goods transaction (after-tax of about $12.9 million, increasing earnings per share by about 33 cents).  The $21.2 million net benefit included a $34.2 million gain and $13.0 million of impairments related to the exit of the party goods manufacturing facility.  The Company also recognized a $3.3 million pre-tax gain related to the liquidation of a business in France (the after-tax amount was also about $3.3 million, increasing earnings per share by about 8 cents).

      For the fourth quarter of fiscal 2009, the Company reported total revenue of $422.5 million, a pre-tax loss from continuing operations of $67.9 million, and a net loss of $50.1 million or $1.13 per share.  During the fourth quarter of fiscal 2009, the Company recognized pre-tax goodwill impairment charges of $47.3 million (after-tax of approximately $42.6 million that reduced earnings per share by 97 cents).  In addition, the Company recognized atypical expenses in its licensing business of $16.4 million (after-tax of approximately $10.0 million reducing earnings per share by 23 cents).  The Company also recognized a pre-tax severance charge of $7.5 million (after-tax of about $4.6 million, decreasing earnings per share by about 10 cents).

      Full Year Results

      For the full year fiscal 2010, the Company reported total revenue of $1,635.9 million, pre-tax income of $121.0 million, and net income of $81.6 million or $2.03 per share.  The Company recorded costs of approximately $18.2 million (after-tax of approximately $6.5 million reducing earnings per share by approximately 16 cents) related to the previously announced wind down of its operations in Mexico.  The Company also incurred a $24.0 million pre-tax charge for the settlement of a lawsuit (after-tax of about $14.7 million, reducing earnings per share by about 37 cents), pre-tax severance expense of $9.4 million (after-tax of about $5.8 million, reducing earnings per share about 14 cents) and a $28.3 million pre-tax charge related to the divestiture of our retail business earlier in the year (after-tax of about $17.3 million, reducing earnings per share approximately by 43 cents).  These costs were partially offset by a  $21.2 million pre-tax net benefit related to the party goods transaction (after-tax of about $12.9 million, increasing earnings per share by about 33 cents), a $3.3 million pre-tax gain related to the liquidation of a business in France (the after-tax amount was also about $3.3 million, increasing earnings per share by about 8 cents) and a $7.9 million pre-tax benefit associated with a legacy insurance program (after-tax of about $7.6 million, increasing earnings per share about 19 cents).

      Management Comments and Outlook

      Chief Executive Officer Zev Weiss said, "I am delighted with our fourth quarter performance as it was the culmination of a successful year.  During the year, we made both strategic and operational changes that improved our business model.  Our portfolio changes as well as our operational execution, including our innovation in product content, have been large factors driving improved cash flow.  We were able to generate cash flow from operations minus capital expenditures of $171 million, which exceeded our expectations.  We could not have achieved these results without the unrelenting effort of all our associates and I am grateful for their commitment."  

      For fiscal 2011, the Company expects revenue to decline approximately 1% to 2% compared to fiscal 2010.  The decline is driven by the expectation of reduced sales of party goods products as a result of the transaction announced in December 2009.  The Company expects cash flow from operating activities of about $165 million and capital expenditures of approximately $40 million resulting in cash flow from operating activities minus capital expenditures to be around $125 million.  

      Conference Call on the Web

      American Greetings will broadcast its conference call live on the Internet at 9:00 a.m. Eastern time today.  The conference call will be accessible through the Investor Relations section of the American Greetings Web site at http://investors.americangreetings.com.  A replay of the call will be available on the site.

      About American Greetings Corporation

      For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division).  AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

      Non-GAAP Measures

      Certain after-tax and liquidity amounts included in this earnings release may be considered non-GAAP measures under the Securities and Exchange Commission's Regulation G.  The after-tax amounts were calculated based on the Company's statutory tax rate of approximately 38.9% for U.S. based items (other than cumulative currency translation adjustments, for which a 0% tax rate is applied) and the appropriate rates for international jurisdictions.  Management believes that after-tax information is useful in analyzing the Company's results and that cash flow from operating activities minus capital expenditures provides a liquidity measure useful to investors in analyzing the cash generation of the Company.

      Factors That May Affect Future Results

      Certain statements in this release, including those under Management Comments and Outlook, may constitute forward-looking statements within the meaning of the Federal securities laws.  These statements can be identified by the fact that they do not relate strictly to historic or current facts.  They use such words as "anticipate," "estimate," "expect," "project," "intend," "plan," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance.  These forward-looking statements are based on currently available information, but are subject to a variety of uncertainties, unknown risks and other factors concerning the Company's operations and business environment, which are difficult to predict and may be beyond the control of the Company.  Important factors that could cause actual results to differ materially from those suggested by these forward-looking statements, and that could adversely affect the Company's future financial performance, include, but are not limited to, the following:

      1. a weak retail environment and general economic conditions;
      2. the ability to achieve both the desired benefits from the transaction with Amscan as well as ensuring a seamless transition for affected retail customers and consumers;
      3. the ability to successfully integrate acquisitions, including the recent acquisitions of Recycled Paper Greetings and Papyrus;
      4. the Company's ability to successfully complete the sale of the Strawberry Shortcake and Care Bears properties;
      5. the Company's successful transition of the Retail Operations segment to its buyer, Schurman Fine Papers, and Schurman Fine Papers' ability to successfully operate its retail operations and satisfy its obligations to the Company;
      6. retail consolidations, acquisitions and bankruptcies, including the possibility of resulting adverse changes to retail contract terms;
      7. the ability to achieve the desired benefits associated with it's the Company's cost reduction efforts;
      8. competitive terms of sale offered to customers;
      9. the Company's ability to comply with its debt covenants and to refinance its debt on acceptable terms as the debt instruments mature;
      10. the timing and impact of investments in new retail or product strategies as well as new product introductions and achieving the desired benefits from those investments;
      11. consumer acceptance of products as priced and marketed;
      12. the impact of technology on core product sales;
      13. the timing and impact of converting customers to a scan-based trading model;
      14. escalation in the cost of providing employee health care;
      15. the ability to successfully implement, or achieve the desired benefits associated with, any information systems refresh the Company may implement;
      16. the Company's ability to achieve the desired accretive effect from any share repurchase programs;
      17. fluctuations in the value of currencies in major areas where the Company operates, including the U.S. Dollar, Euro, U.K. Pound Sterling, and Canadian Dollar; and
      18. the outcome of any legal claims known or unknown.

      Risks pertaining specifically to AG Interactive include the viability of online advertising, subscriptions as revenue generators, and the ability to adapt to rapidly changing social media and the digital photo sharing space.

      In addition, this release contains time-sensitive information that reflects management's best analysis as of the date of this release.  American Greetings does not undertake any obligation to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after the date of this release.  Further information concerning issues that could materially affect financial performance related to forward-looking statements can be found in the Company's periodic filings with the Securities and Exchange Commission, including the "Risk Factors" section of the Company's Annual Report on Form 10-K.

      AMERICAN GREETINGS CORPORATION

      FOURTH QUARTER CONSOLIDATED STATEMENT OF OPERATIONS

      FISCAL YEAR ENDED FEBRUARY 28, 2010


      (In thousands of dollars except share and per share amounts)












      (Unaudited)



      Quarter Ended


      Year Ended



      February 28, 2010


      February 28, 2009


      February 28, 2010


      February 28, 2009










      Net sales

      $    408,864


      $    403,467


      $ 1,598,292


      $ 1,646,399

      Other revenue

      17,556


      19,052


      37,566


      44,339

      Total revenue

      426,420


      422,519


      1,635,858


      1,690,738










      Material, labor and other production costs

      187,661


      223,288


      713,075


      809,956

      Selling, distribution and marketing expenses

      134,045


      153,818


      507,960


      618,899

      Administrative and general expenses

      95,164


      55,753


      276,031


      226,317

      Goodwill and other intangible assets impairment

      -


      47,277


      -


      290,166

      Other operating income - net

      (26,111)


      (67)


      (310)


      (1,396)










      Operating income (loss)

      35,661


      (57,550)


      139,102


      (253,204)










      Interest expense

      6,322


      5,881


      26,311


      22,854

      Interest income

      (112)


      (447)


      (1,676)


      (3,282)

      Other non-operating (income) expense - net

      (2,327)


      4,883


      (6,487)


      2,157










      Income (loss) before income tax expense (benefit)

      31,778


      (67,867)


      120,954


      (274,933)

      Income tax expense (benefit)

      12,982


      (17,789)


      39,380


      (47,174)










      Net income (loss)

      $      18,796


      $    (50,078)


      $      81,574


      $  (227,759)



















      Earnings (loss) per share - basic

      $          0.48


      $        (1.13)


      $          2.07


      $        (4.89)



















      Earnings (loss) per share - assuming dilution

      $          0.46


      $        (1.13)


      $          2.03


      $        (4.89)



















      Average number of common shares outstanding

      39,463,368


      44,144,203


      39,467,811


      46,543,780










      Average number of common shares outstanding -









      assuming dilution

      40,445,332


      44,144,203


      40,159,651


      46,543,780










      Dividends declared per share                        

      $          0.12


      $          0.24


      $          0.36


      $          0.60



      AMERICAN GREETINGS CORPORATION

      FOURTH QUARTER CONSOLIDATED STATEMENT OF FINANCIAL POSITION

      FISCAL YEAR ENDED FEBRUARY 28, 2010







      (In thousands of dollars)




      (Unaudited)




      February 28, 2010


      February 28, 2009







      ASSETS




      CURRENT ASSETS





      Cash and cash equivalents

      $             137,949


      $               60,216


      Trade accounts receivable, net

      135,758


      77,703


      Inventories

      163,956


      194,945


      Deferred and refundable income taxes

      78,433


      67,267


      Assets held for sale

      13,280


      23,627


      Prepaid expenses and other

      148,048


      162,125



      Total current assets

      677,424


      585,883







      GOODWILL

      31,106


      26,871

      OTHER ASSETS

      428,160


      376,665

      DEFERRED AND REFUNDABLE INCOME TAXES

      148,210


      183,066







      Property, plant and equipment - at cost

      840,696


      922,613

      Less accumulated depreciation

      595,945


      647,049

      PROPERTY, PLANT AND EQUIPMENT - NET

      244,751


      275,564




      $          1,529,651


      $          1,448,049













      LIABILITIES AND SHAREHOLDERS' EQUITY




      CURRENT LIABILITIES





      Debt due within one year

      $                 1,000


      $                    750


      Accounts payable

      95,434


      117,504


      Accrued liabilities

      79,478


      90,236


      Accrued compensation and benefits

      85,092


      32,198


      Income taxes payable

      13,901


      11,743


      Other current liabilities

      97,138


      105,537



      Total current liabilities

      372,043


      357,968







      LONG-TERM DEBT

      328,723


      389,473

      OTHER LIABILITIES

      164,642


      149,820

      DEFERRED INCOME TAXES AND




       NONCURRENT INCOME TAXES PAYABLE

      28,179


      21,599







      SHAREHOLDERS' EQUITY





      Common shares - Class A

      36,257


      37,043


      Common shares - Class B

      3,223


      3,499


      Capital in excess of par value

      461,076


      449,085


      Treasury stock

      (946,724)


      (938,086)


      Accumulated other comprehensive loss

      (29,815)


      (67,278)


      Retained earnings

      1,112,047


      1,044,926



      Total shareholders' equity

      636,064


      529,189




      $          1,529,651


      $          1,448,049



      AMERICAN GREETINGS CORPORATION

      FOURTH QUARTER CONSOLIDATED STATEMENT OF CASH FLOWS

      FISCAL YEAR ENDED FEBRUARY 28, 2010

      (In thousands of dollars)






      (Unaudited)





      Year Ended





      February 28, 2010


      February 28, 2009








      OPERATING ACTIVITIES:





      Net income (loss)

      $               81,574


      $            (227,759)


      Adjustments to reconcile net income (loss)







      to cash flows from operating activities:






      Goodwill and other intangible assets impairment

      -


      290,166



      Net gain on dispositions

      (6,507)


      -



      Net loss on disposal of fixed assets

      59


      1,215



      Depreciation and intangible assets amortization

      45,165


      50,016



      Deferred income taxes

      25,268


      (29,438)



      Fixed assets impairment

      13,005


      5,465



      Other non-cash charges

      18,289


      8,270



      Changes in operating assets and liabilities,







         net of acquisitions and dispositions:







      Trade accounts receivable

      (56,105)


      (6,504)




      Inventories

      14,923


      2,877




      Other current assets

      16,962


      17,585




      Deferred costs - net

      18,405


      27,596




      Accounts payable and other liabilities

      14,193


      (67,542)




      Other - net

      12,259


      1,093



      Total Cash Flows From Operating Activities

      197,490


      73,040








      INVESTING ACTIVITIES:





      Property, plant and equipment additions

      (26,550)


      (55,733)


      Cash payments for business acquisitions, net of cash acquired

      (19,300)


      (37,882)


      Proceeds from sale of fixed assets

      1,124


      433


      Other - net

      4,713


      (44,153)



      Total Cash Flows From Investing Activities

      (40,013)


      (137,335)








      FINANCING ACTIVITIES:





      Net (decrease) increase in long-term debt

      (62,350)


      118,991


      Sale of stock under benefit plans

      6,705


      525


      Purchase of treasury shares

      (11,848)


      (73,983)


      Dividends to shareholders

      (19,049)


      (22,566)



      Total Cash Flows From Financing Activities

      (86,542)


      22,967








      EFFECT OF EXCHANGE RATE CHANGES ON CASH

      6,798


      (21,956)








      INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

      77,733


      (63,284)










      Cash and Cash Equivalents at Beginning of Year

      60,216


      123,500



      Cash and Cash Equivalents at End of Year

      $             137,949


      $               60,216



      AMERICAN GREETINGS CORPORATION

      FOURTH QUARTER CONSOLIDATED SEGMENT DISCLOSURES

      FISCAL YEAR ENDED FEBRUARY 28, 2010

      (In thousands of dollars)








      (Unaudited)



      Quarter Ended


      Year Ended



      February 28, 2010


      February 28, 2009


      February 28, 2010


      February 28, 2009

      Total Revenue:








      North American Social









      Expression Products

      $             311,079


      $             267,449


      $          1,231,850


      $          1,139,745

      Intersegment items

      -


      (8,325)


      (5,104)


      (52,805)

      Exchange rate adjustment

      3,462


      54


      8,433


      8,508

      Net

      314,541


      259,178


      1,235,179


      1,095,448










      International Social









      Expression Products

      55,148


      53,083


      209,974


      205,687

      Exchange rate adjustment

      12,674


      4,792


      44,058


      65,040

      Net

      67,822


      57,875


      254,032


      270,727










      Retail Operations

      -


      60,237


      11,727


      170,066

      Exchange rate adjustment

      -


      829


      112


      8,746

      Net

      -


      61,066


      11,839


      178,812










      AG Interactive

      23,176


      21,050


      78,955


      81,615

      Exchange rate adjustment

      451


      155


      1,491


      1,798

      Net

      23,627


      21,205


      80,446


      83,413










      Non-reportable segments

      20,429


      23,195


      53,975


      62,338










      Unallocated

      1


      -


      387


      -












      $             426,420


      $             422,519


      $          1,635,858


      $          1,690,738



















      Segment Earnings (Loss):








      North American Social









      Expression Products

      $               69,545


      $              (24,539)


      $             236,305


      $             106,006

      Intersegment items

      -


      (6,195)


      (3,511)


      (38,899)

      Exchange rate adjustment

      621


      1,021


      3,620


      2,844

      Net

      70,166


      (29,713)


      236,414


      69,951










      International Social









      Expression Products

      3,793


      (6,045)


      13,778


      (60,206)

      Exchange rate adjustment

      841


      3,324


      3,068


      (17,463)

      Net

      4,634


      (2,721)


      16,846


      (77,669)










      Retail Operations

      -


      (164)


      (34,830)


      (19,727)

      Exchange rate adjustment

      -


      565


      (285)


      496

      Net

      -


      401


      (35,115)


      (19,231)










      AG Interactive

      6,036


      (1,461)


      10,586


      (156,325)

      Exchange rate adjustment

      167


      884


      833


      (5,366)

      Net

      6,203


      (577)


      11,419


      (161,691)










      Non-reportable segments

      5,762


      (9,816)


      7,634


      (7,627)










      Unallocated

      (55,061)


      (24,961)


      (116,103)


      (83,966)

      Exchange rate adjustment

      74


      (480)


      (141)


      5,300

      Net

      (54,987)


      (25,441)


      (116,244)


      (78,666)












      $               31,778


      $              (67,867)


      $             120,954


      $            (274,933)



      SOURCE American Greetings Corporation

      Modal title

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