American Greetings Introduces Cardstore.com

CLEVELAND, Nov. 4, 2011 /PRNewswire/ -- Consumers have a new place to shop for their holiday cards this year: Cardstore.com.  Now part of the American Greetings Corporation (NYSE: AM) wide variety of convenient solutions, Cardstore.com is the website to create perfectly personalized holiday cards like photo cards, funny cards, greeting cards, family cards, and religious cards -- all from favorite brands and popular artists. Cardstore brings them all together under one amazing digital roof.

More than 10,000 designs are available on Cardstore and consumers can select from the best greeting card content and personalize it through a variety of interactive options. Users can add personal photos, include unique, heartfelt messages and even upload a signature for the perfect final touch. In addition to these great options, Cardstore will also stamp and send the cards via US postal service. The perfect card can be created in minutes!

American Greetings sees the personalization business as a natural extension of its continued work to help consumers connect in unique ways from anywhere with the important people in their lives.

"American Greetings is committed to offering consumers the best quality and convenient ways to meet their greeting card needs and Cardstore is an exciting next step in that ongoing effort," said Sally Schriner, president American Greetings Interactive. "We have been a leader in leveraging the latest technologies in the digital and social spaces, and, with Cardstore, we are positioned to assist the growing number of consumers who want a personalized and convenient solution to sending high quality cards."

Consumers can find their favorite brands like American Greetings, Papyrus, Kathy Davis, and Taylor Swift and designers like Bonnie Marcus, Caleb Gray, Amy Smyth, and Kate Spain to name a few.  On Cardstore.com, you can search by category or by brand to find your favorite designs in birthday, thank you, holiday, birthday, kids and babies, photo cards, and special occasions like wedding, parties, and moving announcements. Also available is a wide array of customized personal stationery.

Proving that it's never too early to get into your holiday cards, Cardstore.com experienced a pre-Halloween sales rush. To treat those who are getting a head start on their card sending, the site has launched the "Surprise Me Sale" which engages shoppers in a game of chance to win a percentage off their order — including free shipping and free stamps. The offer, which runs through November 17, is only one of the surprising ways Cardstore is kicking off the holiday card sending season during the month of November. To take advantage of this great offer, and check out the huge variety of designs perfect for everyone on your list, visit www.cardstore.com.

For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division).  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide.   For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation