American Greetings Launches Taylor Swift Greeting Card Mobile App

CLEVELAND, Feb. 7, 2013 /PRNewswire/ -- The people in your life are amazing and it's fun to remind them of that. Send good wishes and glittery gorgeousness with the new Taylor Swift Greeting Card Mobile App by American Greetings Corporation (NYSE: AM) available today in the iTunes store and on Google Play. Pick a card, personalize and send some love, love, love. Building on the success of its other mobile app platforms, American Greetings has created a free mobile app that allows the user to select, customize and send digital versions of popular Taylor Swift paper greeting cards from their mobile phone or tablet to a recipient via text message, email, Facebook and Twitter.

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Taylor Swift is a six-time GRAMMY winning, multi-platinum recording artist with a gift for expressing real-life feelings and emotions in her songs. Combining a unique writing style with inspiring photography, expressive hand lettering, and whimsical, casual design, each card in the Taylor Swift greeting card collection by American Greetings is a story just waiting to be told.

Inspired by the aesthetics and images from Taylor Swift's fourth album, RED, the app launches with features unique to the Taylor Swift card collection that fans have grown to love for the past three years. These digital greeting cards feature ambient music from RED, and are for sharing a little happiness with all the awesome people in your life...on their birthday, a holiday, or any day you're feeling especially grateful and want to let them know right now that you're thinking of them. This app helps you find the perfect card, and then make it all your own. Add your own message, a favorite photo...you can even sign it on your touch screen. Then send it on its way via text, email, Facebook, or Twitter.

The app includes a jukebox that plays snippets of the RED CD that can easily be turned on while browsing the mobile card rack, as well as a reminder service that lets users connect to Facebook so there's never an excuse to miss a friend's birthday. The app also includes a store locator to direct you to retailers that sell the Taylor Swift collection, creating the ultimate greeting card fan experience.

"We are thrilled to bring the Taylor Swift card collection directly to the hands of her biggest fans and greeting card enthusiasts," states Michael Brown, VP, licensing at American Greetings. "We've seen great success with the paper card collections and believe the free mobile app is a natural next step in allowing fans to personalize a card that's uniquely them—and uniquely Taylor Swift."

"Sending a card has always been one of my favorite ways to let people know I'm thinking of them," says Taylor Swift. "I love that I can share this new card experience with my fans and give them a fun and easy way to reach out to the people they love."

The Taylor Swift greeting card mobile app can also be downloaded at taylorswiftcards.com. Updates for the app are already scheduled and will coordinate with Ms. Swift's 2013 North American RED Tour that launches on March 13.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com

About Taylor Swift

Lauded by The New York Times as "one of the most important pop artists of the last decade," and by Rolling Stone as "one of the few genuine rock stars we've got these days," 23 year-old Taylor Swift is a six-time GRAMMY winner, and is the youngest winner in history of the music industry's highest honor, the Grammy Award for Album of the Year. With the 2012 release of her album RED, she is the only female artist in music history (and just the fourth artist ever) to twice have an album hit the 1 million first-week sales figure. She holds the record for the biggest digital sales week ever for a song by a woman, and for the second-largest song sales week overall, as well as the worldwide iTunes record for highest ever first-week album sales. With RED, Taylor became the first artist since the Beatles (and the only female artist in history) to log six or more weeks at #1 with three consecutive studio albums.

Taylor has an album on Rolling Stone's prestigious The 50 Greatest Albums of All Time (by women) list, and Time magazine has named her one of the 100 most influential people in the world. She is Billboard's youngest-ever Woman of the Year, and her more than 100 industry award wins have included the American Music Awards' Artist of the Year, the Country Music Association and the Academy of Country Music's Entertainer of the Year and three European Music Awards.

Taylor, who writes all of her own songs, has career record sales in excess of 26 million albums and 75 million song downloads worldwide, and her two most recent albums are two of only 18 albums in the entire history of music to sell more than 1 million copies in a single week. She has had singles top both the country and pop radio charts around the globe, and has thus far scored 11 #1 singles across multiple radio formats. She is one of the top 5-selling digital music artists worldwide, and is the top-selling digital artist in country music history.

SOURCE American Greetings Corporation