American Greetings Unleashes Birthday Smiles With Let Me Out™

Aug 16, 2011, 09:17 ET from American Greetings Corporation

CLEVELAND, Aug. 16, 2011 /PRNewswire/ -- Sending a birthday card is about so much more than celebrating another year. It's about finding the perfect card that delights the recipient with happy wishes and excites the sender in anticipation of the big birthday smiles that are sure to follow. Sometimes that means finding something that the recipient has never seen before, so now American Greetings Corporation (NYSE: AM) is introducing yet another way to surprise them with Let Me Out™, an innovative collection of greeting cards that offer an all-new look for sound cards.

Each card in this bright and colorful collection features a 360 die-cut paper card placed inside a corresponding base. When the card is pulled out of the base, a surprise sound is triggered. Characters include a gnome inside of a garden, a squirrel in a bag of peanuts, a monkey in a pile of bananas and a kitten resting in a basket of yarn.

"Let Me Out cards have such a different look and feel to them that it makes them stand out as something special," said Carol Miller, executive director of new product concepts at American Greetings. "Quirky and fun, this one-of-a-kind concept is a great way to add a little character to your next big occasion."  

As the industry leader in innovative new greeting card formats, American Greetings has introduced more fresh and exciting ways to celebrate birthdays and other big occasions than any other greeting card manufacturer over the past year. Incorporating fresh twists on paper technology with carefully written copy and festive artwork, the combined effect is the perfect selection of greeting cards that are sure to surprise and delight any recipient.

Consumers can find Let Me Out in addition to a selection of other great new innovations from American Greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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