American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence

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- American Honda nets car, truck and overall March sales records, rising 4%, 4.5% and 4.3% respectively

- Honda cars gain 5.3% while trucks rise 2.9% resulting in March records for both, as well as Honda brand

- Honda cars sales surge with Accord gaining 5%, and Civic up 3.3% with a new March record

- Acura sales increase 6.4% in March as resurgence continues with 8.9% gain in first quarter of 2019

- Acura RDX sets yet another monthly sales record with a 32.7% increase

News provided by

American Honda Motor Co., Inc.

Apr 02, 2019, 11:42 ET

TORRANCE, Calif., April 2, 2019 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
148,509	70,420	78,089	134,101	65,829	68,272	14,408	4,591	9,817
+4.3%	+4.1%	+4.5%	+4.1%	+5.3%	+2.9%	+6.4%	-10.3%	+16.6%

American Honda set new sales records in March, fueled in large part by Honda cars including Civic, which set a new March record itself. Acura brand continued its resurgence with RDX scoring a 10th consecutive monthly sales record.

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American Honda and Honda Brand Set March Sales Records Fueled by Robust Car Sales; Acura Brand Continues Resurgence

"Our investment in benchmark products for both Honda and Acura has put us in position to achieve strong sales results, even in a challenging market," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "While some competitors are using fleet sales to boost their numbers in this relatively flat market, our gains across the board are driven by retail customers buying our products one at a time."

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda's record March sales was led by Accord and Civic, as Honda cars were big contributors, even as trucks also set a new March record with strong sales for HR-V, CR-V and Ridgeline. Civic, the retail car sales leader through February, rose 3.3% on sales of 33,653 units for a new March record. Accord gained 5% on sales of more than 25,000 units for the month. HR-V set a March record, gaining 10.7% on sales of 8,582 units. Ridgeline sales were up 4.2% in March, on sales of 2,804 units. Electrified vehicle sales totaled 5,874, with notable gains from Insight, Clarity PHEV and Accord.		Honda CR-V and Civic are not only the retail #1 CUV and #1 car in America they are the #1 and #2 models in the industry, excluding full-size pickups.
		IIHS awarded the 2019 Honda Ridgeline a TOP SAFETY PICK rating when equipped with optional front crash prevention and specific headlights, the only pickup truck tested by the IIHS to earn this rating.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura sales continued strong momentum with its best March sales in five years, rising 6.4% as the brand completed a strong first quarter. Driving the gains were ILX, up more than 40%, and RDX, which set a new March record. ILX jumped 41.3% on sales of 1,289 units, while TLX sales of 3,141 marked its best month since March 2018. RDX sales increased 32.7% in March, on the way to setting a 10^th consecutive monthly record on sales of 5,835 vehicles. MDX maintained a strong pace with sales of nearly 4,000 units.		MDX is posting solid gains over 2018, heading toward an 8th consecutive year of 50,000 units or more -- and remaining as the best-selling 3-row luxury SUV of all-time.
		TLX is outselling key competitors including the BMW 3-Series, Audi A4 and offerings from Lexus, Volvo, Alfa Romeo and Cadillac.

	American Honda Vehicle Sales for March 2019
					Month-to-Date				Year-to-Date
					March 2019	March 2018	DSR % Change**	MoM % Change	March 2019	March 2018	DSR % Change**	YoY % Change
	American Honda Total				148,509	142,392	8.2%	4.3%	369,787	362,491	3.4%	2.0%
	Total Car Sales				70,420	67,633	8.0%	4.1%	169,083	170,348	0.6%	-0.7%
	Total Truck Sales				78,089	74,759	8.3%	4.5%	200,704	192,143	5.8%	4.5%
	Honda			Total Car Sales	65,829	62,513	9.2%	5.3%	158,453	158,383	1.4%	0.0%
	Honda			Total Truck Sales	68,272	66,342	6.7%	2.9%	174,949	170,694	3.8%	2.5%
	Acura			Total Car Sales	4,591	5,120	-7.0%	-10.3%	10,630	11,965	-10.0%	-11.2%
	Acura			Total Truck Sales	9,817	8,417	21.0%	16.6%	25,755	21,449	21.7%	20.1%
	* Total Domestic Car Sales				57,408	58,735	1.4%	-2.3%	136,122	148,890	-7.4%	-8.6%
			Honda Division		52,952	53,793	2.1%	-1.6%	125,873	137,388	-7.2%	-8.4%
			Acura Division		4,456	4,942	-6.5%	-9.8%	10,249	11,502	-9.7%	-10.9%
	* Total Domestic Truck Sales				74,131	74,759	2.8%	-0.8%	191,392	192,143	0.9%	-0.4%
			Honda Division		64,314	66,342	0.5%	-3.1%	165,637	170,694	-1.7%	-3.0%
			Acura Division		9,817	8,417	21.0%	16.6%	25,755	21,449	21.7%	20.1%
	Total Import Car Sales				13,012	8,898	51.7%	46.2%	32,961	21,458	55.6%	53.6%
			Honda Division		12,877	8,720	53.1%	47.7%	32,580	20,995	57.2%	55.2%
			Acura Division		135	178	-21.3%	-24.2%	381	463	-16.6%	-17.7%
	Total Import Truck Sales				3,958	0	0.0%	0.0%	9,312	0	0.0%	0.0%
			Honda Division		3,958	0	0.0%	0.0%	9,312	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				134,101	128,855	7.9%	4.1%	333,402	329,077	2.6%	1.3%
		ACCORD			25,371	24,171	8.9%	5.0%	64,411	61,601	5.9%	4.6%
		CIVIC			33,653	32,584	7.1%	3.3%	78,185	82,149	-3.6%	-4.8%
		CLARITY			1,416	1,230	19.4%	15.1%	3,968	3,317	21.2%	19.6%
		CR-Z			0	8	-100.0%	-100.0%	1	25	-95.9%	-96.0%
		FIT			3,238	4,520	-25.7%	-28.4%	6,388	11,291	-42.7%	-43.4%
		INSIGHT			2,151	0	0.0%	0.0%	5,500	0	0.0%	0.0%

		CR-V			31,824	31,868	3.6%	-0.1%	87,280	82,046	7.8%	6.4%
		HR-V			8,582	7,753	14.8%	10.7%	21,649	20,803	5.4%	4.1%
		ODYSSEY			8,811	9,873	-7.5%	-10.8%	21,297	23,007	-6.2%	-7.4%
		PASSPORT			2,840	0	0.0%	0.0%	4,814	0	0.0%	0.0%
		PILOT			13,411	14,158	-1.8%	-5.3%	32,957	37,833	-11.7%	-12.9%
		RIDGELINE			2,804	2,690	8.1%	4.2%	6,952	7,005	0.5%	-0.8%

	Acura Division Total				14,408	13,537	10.4%	6.4%	36,385	33,414	10.3%	8.9%
		ILX			1,289	912	46.6%	41.3%	3,141	2,472	28.7%	27.1%
		NSX			26	16	68.5%	62.5%	79	67	19.5%	17.9%
		RLX / RL			135	178	-21.3%	-24.2%	381	463	-16.6%	-17.7%
		TLX			3,141	4,014	-18.9%	-21.7%	7,029	8,963	-20.5%	-21.6%

		MDX			3,982	4,019	2.7%	-0.9%	10,783	10,324	5.8%	4.4%
		RDX			5,835	4,398	37.6%	32.7%	14,972	11,125	36.4%	34.6%

	Selling Days				27	28			76	77
	**** Electrified Vehicles				5,874	1,634	272.8%	259.5%	15,020	4,845	214.1%	210.0%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Electrified Vehicles equal: Total sales of Hybrid (FHEV & PHEV), EVs (BEV) and Fuel Cell Vehicles (FCV) from the Honda and Acura brands.