American Honda Reports April Auto Sales as Difficult Market Conditions Begin to Ease

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American Honda sales fall 54% in April due to continued impact of COVID-19 pandemic

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May 01, 2020, 17:36 ET

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsfoto/American Honda Motor Co., Inc.)

TORRANCE, Calif., May 1, 2020 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
57,751	25,610	32,141	52,705	24,049	28,656	5,046	1,561	3,485
-54.1%	-55.4%	-53.0%	-53.8%	-55.5%	-52.3%	-56.8%	-54.4%	-57.8%

"There will be challenging days ahead as this very serious public health crisis continues, but with consumer traffic beginning to increase online and at Honda and Acura dealerships, we are approaching the coming weeks with guarded optimism," said Steven Center, vice president of Automobile Sales at American Honda Motor Co., Inc. "We value the actions of our Honda associates and dealers as we work to align our business with changing market conditions, and we are now turning our attention to creating momentum for a broader recovery."

Honda Acura			BRAND REPORTS
Sales		COVID-19 Response Initiatives
Sales of Honda and Acura vehicles showed signs of improvement in the final weeks of April, with customer traffic increasing online and in dealer showrooms as state and local authorities eased restrictions on sales activities.		Honda has initiated a significant and comprehensive new effort to harness the spirit of community in responding to the impact of the COVID-19 pandemic. Specific initiatives include:

•	Honda and Acura dealers continue to focus on taking care of existing customers through vehicle service, maintenance and repair, while preserving the health and safety of their customers and employees.	•	Honda has teamed up with Dynaflo, Inc. to produce diaphragm compressors, a key component of portable ventilators that are used in hospitals and by first responders to help COVID-19 patients. The companies aim to produce 10,000 compressors per month once production reaches capacity.

•	A number of Honda and Acura dealers remained closed for much of April in compliance with mandates imposed on businesses by state and local authorities.	•	Honda associates have been using 3D printers to produce face shields at various company operations, with Honda engineers now working on a method to mass-produce face shield frames in Honda facilities.

•	Last month, Honda and Acura opened enrollment in new online retailing programs, Shop Simple with Honda and Acura Precision Purchase, and received a tremendous response from Honda and Acura dealers looking for an online retailing solution to meet the needs of our customers.	•	As the COVID-19 pandemic can add financial stress to the lives of our customers, Honda and Acura have offered to help customers who have financed their vehicle through Honda Financial Services or Acura Financial Services with payment extensions and deferrals, as well as available late fee waivers.

•	Honda is providing an industry-first special offer for first responders and medical professionals, out of respect for their contribution to communities across the country.	•	Honda has pledged $1.0 million to address food insecurity in communities across the U.S., Canada and Mexico, providing the most vulnerable with access to food.

		•	Additional projects and contributions are in the works, check Hondanews.com for updates.


	American Honda Vehicle Sales for April 2020
			Month-to-Date				Year-to-Date
			April 2020	April 2019	DSR** % Change	MoM % Change	April 2020	April 2019	DSR** % Change	YoY % Change
	American Honda Total		57,751	125,775	-55.8%	-54.1%	356,536	495,562	-28.8%	-28.1%
	Total Car Sales		25,610	57,452	-57.1%	-55.4%	157,455	226,535	-31.2%	-30.5%
	Total Truck Sales		32,141	68,323	-54.8%	-53.0%	199,081	269,027	-26.7%	-26.0%
	Honda	Total Car Sales	24,049	54,030	-57.2%	-55.5%	147,456	212,483	-31.3%	-30.6%
	Honda	Total Truck Sales	28,656	60,058	-54.1%	-52.3%	175,502	235,007	-26.1%	-25.3%
	Acura	Total Car Sales	1,561	3,422	-56.1%	-54.4%	9,999	14,052	-29.5%	-28.8%
	Acura	Total Truck Sales	3,485	8,265	-59.5%	-57.8%	23,579	34,020	-31.4%	-30.7%
	* Total Domestic Car Sales		22,290	46,949	-54.3%	-52.5%	138,123	183,071	-25.3%	-24.6%
		Honda Division	20,755	43,678	-54.3%	-52.5%	128,329	169,551	-25.1%	-24.3%
		Acura Division	1,535	3,271	-54.9%	-53.1%	9,794	13,520	-28.3%	-27.6%
	* Total Domestic Truck Sales		32,104	65,704	-53.0%	-51.1%	198,542	257,096	-23.5%	-22.8%
		Honda Division	28,619	57,439	-52.1%	-50.2%	174,963	223,076	-22.3%	-21.6%
		Acura Division	3,485	8,265	-59.5%	-57.8%	23,579	34,020	-31.4%	-30.7%
	Total Import Car Sales		3,320	10,503	-69.6%	-68.4%	19,332	43,464	-56.0%	-55.5%
		Honda Division	3,294	10,352	-69.4%	-68.2%	19,127	42,932	-55.9%	-55.4%
		Acura Division	26	151	-83.4%	-82.8%	205	532	-61.8%	-61.5%
	Total Import Truck Sales		37	2,619	-98.6%	-98.6%	539	11,931	-95.5%	-95.5%
		Honda Division	37	2,619	-98.6%	-98.6%	539	11,931	-95.5%	-95.5%
		Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		52,705	114,088	-55.6%	-53.8%	322,958	447,490	-28.5%	-27.8%
		ACCORD	8,851	19,239	-55.8%	-54.0%	55,976	83,650	-33.7%	-33.1%
		CIVIC	13,410	28,436	-54.7%	-52.8%	77,354	106,621	-28.2%	-27.4%
		CLARITY	90	1,079	-92.0%	-91.7%	1,345	5,047	-73.6%	-73.4%
		CR-Z	0	1	-100.0%	-100.0%	1	2	-50.5%	-50.0%
		FIT	1,187	3,247	-64.8%	-63.4%	8,366	9,635	-14.0%	-13.2%
		INSIGHT	511	2,028	-75.8%	-74.8%	4,414	7,528	-41.9%	-41.4%

		CR-V	12,201	28,344	-58.6%	-57.0%	83,387	115,624	-28.6%	-27.9%
		HR-V	2,906	7,272	-61.6%	-60.0%	22,320	28,921	-23.6%	-22.8%
		ODYSSEY	3,933	7,482	-49.5%	-47.4%	20,323	28,779	-30.1%	-29.4%
		PASSPORT	1,594	2,907	-47.3%	-45.2%	9,427	7,721	20.9%	22.1%
		PILOT	6,562	11,399	-44.6%	-42.4%	30,460	44,356	-32.0%	-31.3%
		RIDGELINE	1,460	2,654	-47.1%	-45.0%	9,585	9,606	-1.2%	-0.2%

	Acura Division Total		5,046	11,687	-58.5%	-56.8%	33,578	48,072	-30.8%	-30.2%
		ILX	506	1,152	-57.8%	-56.1%	3,247	4,293	-25.1%	-24.4%
		NSX	5	23	-79.1%	-78.3%	39	102	-62.1%	-61.8%
		RLX / RL	26	151	-83.4%	-82.8%	205	532	-61.8%	-61.5%
		TLX	1,024	2,096	-53.0%	-51.1%	6,508	9,125	-29.4%	-28.7%

		MDX	1,725	3,339	-50.3%	-48.3%	10,666	14,122	-25.2%	-24.5%
		RDX	1,760	4,926	-65.6%	-64.3%	12,913	19,898	-35.7%	-35.1%

	Selling Days		26	25			102	101
	**** Electrified Vehicles		2,019	5,355	-63.7%	-62.3%	12,598	20,375	-38.8%	-38.2%