American Honda Reports February Sales Increase on Success of New 2012 Civic, CR-V

Strong consumer demand for new Civic and CR-V drives February sales

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Mar 01, 2012, 01:50 ET

TORRANCE, Calif., March 1, 2012 /PRNewswire/ -- American Honda Motor Co., Inc., today reported February 2012 monthly new-vehicle sales of 110,157, an increase of 7.8 percent over February 2011, based on the daily selling rate*. The Honda Division posted February 2012 sales of 98,899, an increase of 8.8 percent year-over-year.

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In its second full month of sales, the all-new Honda CR-V eclipsed its previous February record with sales of 24,759, up 24.5 percent over last year's total of 19,096 units. The all-new Civic continued to build momentum with sales of 27,087, up an impressive 36.0 percent compared to February 2011.The Accord posted January sales of 20,702, down 6.3 percent from the same period last year.

"The ultimate arbiter of a vehicle's success is how customers vote with their purchase decision, and customers are voting for Civic," said John Mendel, American Honda executive vice president of sales. "On top of the strong consumer support for the new Civic, we're seeing tremendous demand for the all-new CR-V."

The Acura Division's February sales totaled 11,258, up 0.1 percent compared to February 2011, with two models registering strong sales increases. Sales of the TL sedan reached 3,211, up 26.0 percent from the same period last year, while TSX sales set a new February record of 3,373, a year-over-year increase of 15.9 percent.

*The daily selling rate (DSR) is calculated with 25 days for February 2012 and 24 days for February 2011. Year-to-date, the DSR is calculated with 49 days for 2012 and 48 days for 2011. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For February 2012
	Month-to-Date			Year-to-Date
	February	February	DSR**	February	February	DSR**
	2012	2011	% Chg.	2012	2011	% Chg.
American Honda Total	110,157	98,059	7.8%	193,166	174,328	8.5%
Total Car Sales	59,867	52,749	9.0%	104,685	91,295	12.3%
Total Truck Sales	50,290	45,310	6.6%	88,481	83,033	4.4%
Honda Total Car Sales	53,255	47,340	8.0%	93,491	82,193	11.4%
Honda Total Truck Sales	45,644	39,923	9.8%	80,036	73,378	6.8%
Acura Total Car Sales	6,612	5,409	17.4%	11,194	9,102	20.5%
Acura Total Truck Sales	4,646	5,387	-17.2%	8,445	9,655	-14.3%
Domestic Car Sales	50,080	42,241	13.8%	87,138	71,271	19.8%
Honda Division	46,869	39,794	13.1%	81,644	67,232	19.0%
Acura Division	3,211	2,447	26.0%	5,494	4,039	33.2%
Domestic Truck Sales	43,246	40,963	1.4%	75,513	74,625	-0.9%
Honda Division	38,600	35,576	4.2%	67,068	64,970	1.1%
Acura Division	4,646	5,387	-17.2%	8,445	9,655	-14.3%
Import Car Sales	9,787	10,508	-10.6%	17,547	20,024	-14.2%
Honda Division	6,386	7,546	-18.8%	11,847	14,961	-22.4%
Acura Division	3,401	2,962	10.2%	5,700	5,063	10.3%
Import Truck Sales	7,044	4,347	55.6%	12,968	8,408	51.1%
Honda Division	7,044	4,347	55.6%	12,968	8,408	51.1%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	98,899	87,263	8.8%	173,527	155,571	9.3%
Fit	4,227	4,200	-3.4%	8,066	8,514	-7.2%
Accord	20,702	21,206	-6.3%	34,361	34,662	-2.9%
Civic *	27,087	19,121	36.0%	48,970	33,755	42.1%
Memo: Civic Hybrid	741	532	33.7%	1,190	1,185	-1.6%
S2000	0	0		0	1
Insight	773	1,722	-56.9%	1,265	3,276	-62.2%
CR-Z	466	1,091	-59.0%	829	1,985	-59.1%
FCX Clarity	0	0		0	0
Odyssey	9,566	8,744	5.0%	16,464	15,766	2.3%
Crosstour	1,070	1,710	-39.9%	1,991	3,266	-40.3%
Pilot	8,879	8,224	3.6%	15,244	14,927	0.0%
CR-V *	24,759	19,096	24.5%	43,719	35,435	20.9%
Element	0	1,241		3	2,221	-99.9%
Ridgeline	1,370	908	44.8%	2,615	1,763	45.3%
Acura Division Total	11,258	10,796	0.1%	19,639	18,757	2.6%
TL	3,211	2,447	26.0%	5,494	4,039	33.2%
TSX	3,373	2,794	15.9%	5,639	4,735	16.7%
Memo: TSX Wagon	380	383	-4.8%	581	588	-3.2%
RL	28	168	-84.0%	61	328	-81.8%
MDX	3,583	3,845	-10.5%	6,444	6,972	-9.5%
ZDX	56	198	-72.8%	110	346	-68.9%
RDX	1,007	1,344	-28.1%	1,891	2,337	-20.7%
Selling Days	25	24		49	48
* Honda and Acura vehicles are made of domestic & global sourced parts.
** Daily Selling Rate