American Honda Reports January Sales Increase of 13 Percent

Honda light-truck sales rise 48 percent; CR-V and Insight post record January

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Feb 01, 2011, 02:33 ET

TORRANCE, Calif., Feb. 1, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted January sales of 76,269 vehicles, an increase of 13.0 percent, the company announced today. Honda Division posted January sales of 68,308, an increase of 13.2 percent versus January 2010.

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The CR-V was the top-selling Honda model with record January sales of 16,339, up 68.9 percent, leading overall Honda Division light-truck sales of 33,455, a 48.0 percent increase. The all-new 2011 Odyssey continued to win new customers with sales of 7,022, up 44.4 percent, and the Pilot had a strong showing with 6,703, up 37.8 percent. Amid an overall Honda Division car sales decrease of 7.6 percent to 34,853, the fuel-efficient Insight hybrid set a new January sales record of 1,554, up 18.9 percent from the prior year, and sales of the versatile Fit increased 60.0 percent to 4,314.

“January is traditionally a challenging sales month after a strong year-end push, and we’re happy to see strong interest in our light trucks and small cars,” said John Mendel, executive vice president of sales for American Honda. "With the top-selling CR-V and all-new Odyssey selling extremely well, we look forward to growing our business further in 2011.”

Acura Division posted January sales of 7,961, an increase of 11.6 percent versus January 2010, marking the division’s 12th straight month of double-digit sales increases. The MDX was the top-selling Acura model for the month with sales of 3,127, up 32.6 percent. Acura TSX sales totaled 1,941, up 7.5 percent, followed by the TL with sales of 1,592, down 19.8 percent.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For January 2011
	Month-to-Date			Year-to-Date
	January	January	DSR**	January	January	DSR**
	2011	2010	% Chg.	2011	2010	% Chg.
American Honda Total	76,269	67,479	13.0%	76,269	67,479	13.0%
Total Car Sales	38,546	41,638	-7.4%	38,546	41,638	-7.4%
Total Truck Sales	37,723	25,841	46.0%	37,723	25,841	46.0%
Honda Total Car Sales	34,853	37,736	-7.6%	34,853	37,736	-7.6%
Honda Total Truck Sales	33,455	22,611	48.0%	33,455	22,611	48.0%
Acura Total Car Sales	3,693	3,902	-5.4%	3,693	3,902	-5.4%
Acura Total Truck Sales	4,268	3,230	32.1%	4,268	3,230	32.1%
Domestic Car Sales *	29,030	35,392	-18.0%	29,030	35,392	-18.0%
Honda Division	27,438	33,406	-17.9%	27,438	33,406	-17.9%
Acura Division	1,592	1,986	-19.8%	1,592	1,986	-19.8%
Domestic Truck Sales *	33,662	25,302	33.0%	33,662	25,302	33.0%
Honda Division	29,394	22,072	33.2%	29,394	22,072	33.2%
Acura Division	4,268	3,230	32.1%	4,268	3,230	32.1%
Import Car Sales	9,516	6,246	52.4%	9,516	6,246	52.4%
Honda Division	7,415	4,330	71.2%	7,415	4,330	71.2%
Acura Division	2,101	1,916	9.7%	2,101	1,916	9.7%
Import Truck Sales	4,061	539	653.4%	4,061	539	653.4%
Honda Division	4,061	539	653.4%	4,061	539	653.4%
MODEL BREAKOUTS BY DIVISION
Honda Division Total	68,308	60,347	13.2%	68,308	60,347	13.2%
Fit	4,314	2,697	60.0%	4,314	2,697	60.0%
Accord *	15,012	20,759	-27.7%	15,012	20,759	-27.7%
Memo: Accord Crosstour***	1,556	1,737	-10.4%	1,556	1,737	-10.4%
Civic *	14,634	14,693	-0.4%	14,634	14,693	-0.4%
Memo: Civic Hybrid	653	253	158.1%	653	253	158.1%
S2000	1	15	-93.3%	1	15	-93.3%
Insight	1,554	1,307	18.9%	1,554	1,307	18.9%
CR-Z	894	0		894	0
FCX Clarity	0	2		0	2
Odyssey *	7,022	4,863	44.4%	7,022	4,863	44.4%
Pilot *	6,703	4,865	37.8%	6,703	4,865	37.8%
CR-V *	16,339	9,672	68.9%	16,339	9,672	68.9%
Element *	980	736	33.2%	980	736	33.2%
Ridgeline	855	738	15.9%	855	738	15.9%
Acura Division Total	7,961	7,132	11.6%	7,961	7,132	11.6%
TL *	1,592	1,986	-19.8%	1,592	1,986	-19.8%
TSX	1,941	1,806	7.5%	1,941	1,806	7.5%
Memo: TSX Wagon	205	0		205	0
RL	160	110	45.5%	160	110	45.5%
MDX *	3,127	2,358	32.6%	3,127	2,358	32.6%
ZDX *	148	172	-14.0%	148	172	-14.0%
RDX *	993	700	41.9%	993	700	41.9%
Selling Days	24	24		24	24
* Honda and Acura vehicles are made of domestic & global sourced parts. Accord includes Crosstour, Hybrid.
** Daily Selling Rate
*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.