American Honda Reports July 2014 Sales

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- Honda Accord posts best July sales in five years

- Honda CR-V mints all-time July record

- Acura MDX posts best July sales in four years, setting a new monthly record

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Aug 01, 2014, 01:39 ET

TORRANCE, Calif., Aug. 1, 2014 /PRNewswire/ -- American Honda Motor Co., Inc. today reported July 2014 Honda and Acura vehicle sales of 135,908 units. The Honda division posted sales of 123,428 units in July while Acura sold 12,480 units in the same period. Year-to-date American Honda sales reached 875,344 units.

Honda

In a month of bests, Accord, the brand's top-selling model, finished its best July in five years, CR-V posted its best July sales ever and the all-new Fit had its best month of the year so far.

Accord had its seventh straight month above 30,000 sales with 35,073 July sales, up 11.3 percent.
CR-V, the nation's best-selling utility vehicle through June, broke a July record for the second consecutive year, bringing its year-to-date sales to 183,214, up 5.9 percent.
With dealer supplies continuing to build, the all-new 2015 Fit posted its strongest monthly sales so far this year with 5,115 units, up 1.3 percent vs. July 2013 and up 38.3 percent over June 2014 sales.

"The CR-V continues to cement its place as America's favorite and best-selling SUV with yet another record month of sales," said Jeff Conrad, Honda division senior vice president and general manager. "Combined with Accord, which is on its way to become the most popular car in the U.S. for a second straight year, Honda once again has the vehicles of choice in two of the biggest market classes."

Acura

Overall Acura sales reflect a virtual sell out of prior TL and TSX models as the company prepared for launch of the 2015 TLX line of luxury performance sedans, which is now underway nationwide. MDX, America's all-time best-selling 3-row luxury SUV, was the brand's best-selling model, besting a year-old July record.

All-new 2015 TLX is arriving at dealers now.
MDX July sales rose 13.2 percent on sales of 6,283 units, setting a new July record and combined with RDX, set a new July record for light trucks.

"Our July sales were definitely impacted by a lack of sedan availability as we sold out of TSX and TL," said Mike Accavitti, Acura division senior vice president and general manager. "We're confident that the all-new TLX luxury performance sedan, arriving at dealers now, will quickly remedy the situation and drive Acura sales growth through the second half of the year."

	American Honda Vehicle Sales for July 2014
			Month-to-Date				Year-to-Date
			July 2014	July 2013	DSR % Change**	MoM % Change	July 2014	July 2013	DSR % Change**	YoY % Change
	American Honda Total		135,908	141,439	-7.6%	-3.9%	875,344	887,017	-1.3%	-1.3%
	Total Car Sales		73,531	75,396	-6.2%	-2.5%	476,945	487,613	-2.2%	-2.2%
	Total Truck Sales		62,377	66,043	-9.2%	-5.6%	398,399	399,404	-0.3%	-0.3%
	Honda Total Car Sales		70,873	69,774	-2.3%	1.6%	449,405	445,660	0.8%	0.8%
	Honda Total Truck Sales		52,555	56,515	-10.6%	-7.0%	335,508	349,226	-3.9%	-3.9%
	Acura Total Car Sales		2,658	5,622	-54.5%	-52.7%	27,540	41,953	-34.4%	-34.4%
	Acura Total Truck Sales		9,822	9,528	-0.9%	3.1%	62,891	50,178	25.3%	25.3%
	Total Domestic Car Sales		71,747	67,129	2.8%	6.9%	443,897	436,506	1.7%	1.7%
		Honda Division	69,776	63,804	5.2%	9.4%	424,553	407,867	4.1%	4.1%
		Acura Division	1,971	3,325	-43.0%	-40.7%	19,344	28,639	-32.5%	-32.5%
	Total Domestic Truck Sales		62,377	66,041	-9.2%	-5.5%	398,399	399,330	-0.2%	-0.2%
		Honda Division	52,555	56,513	-10.6%	-7.0%	335,508	349,152	-3.9%	-3.9%
		Acura Division	9,822	9,528	-0.9%	3.1%	62,891	50,178	25.3%	25.3%
	Total Import Car Sales		1,784	8,267	-79.3%	-78.4%	33,048	51,107	-35.3%	-35.3%
		Honda Division	1,097	5,970	-82.3%	-81.6%	24,852	37,793	-34.2%	-34.2%
		Acura Division	687	2,297	-71.2%	-70.1%	8,196	13,314	-38.4%	-38.4%
	Total Import Truck Sales		0	2	-100.0%	-100.0%	0	74	-100.0%	-100.0%
		Honda Division	0	2	-100.0%	-100.0%	0	74	-100.0%	-100.0%
		Acura Division	0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		123,428	126,289	-6.0%	-2.3%	784,913	794,886	-1.3%	-1.3%
		* ACCORD	35,073	31,507	7.0%	11.3%	220,351	218,367	0.9%	0.9%
		* CIVIC	30,038	32,416	-10.9%	-7.3%	197,135	191,120	3.1%	3.1%
		CR-Z	356	384	-10.9%	-7.3%	2,355	2,799	-15.9%	-15.9%
		FCX CLARITY	0	0	0.0%	0.0%	1	2	-50.0%	-50.0%
		* FIT	5,115	5,047	-2.6%	1.3%	26,939	30,588	-11.9%	-11.9%
		INSIGHT	291	420	-33.4%	-30.7%	2,624	2,782	-5.7%	-5.7%
		S2000	0	0	0.0%	0.0%	0	2	-100.0%	-100.0%

		CROSSTOUR	854	1,450	-43.4%	-41.1%	7,232	10,018	-27.8%	-27.8%
		* CR-V	28,522	27,226	0.7%	4.8%	183,214	172,989	5.9%	5.9%
		ELEMENT	0	1	-100.0%	-100.0%	0	2	-100.0%	-100.0%
		ODYSSEY	10,906	13,261	-20.9%	-17.8%	74,203	79,733	-6.9%	-6.9%
		PILOT	10,933	12,932	-18.7%	-15.5%	61,613	75,819	-18.7%	-18.7%
		RIDGELINE	1,340	1,645	-21.7%	-18.5%	9,246	10,665	-13.3%	-13.3%

		*** Memo: Accord FHEV	1,362	0	0.0%	0.0%	8,250	0	0.0%	0.0%
		Memo: Accord PHEV	41	54	-27.0%	-24.1%	221	254	-13.0%	-13.0%
		Memo: Civic Hybrid	409	578	-32.0%	-29.2%	2,904	3,719	-21.9%	-21.9%
		Memo: Fit EV	42	63	-35.9%	-33.3%	263	354	-25.7%	-25.7%
	Acura Division Total		12,480	15,150	-20.8%	-17.6%	90,431	92,131	-1.8%	-1.8%
		ILX	1,235	1,482	-19.9%	-16.7%	9,592	12,206	-21.4%	-21.4%
		RLX / RL	208	617	-67.6%	-66.3%	2,292	2,180	5.1%	5.1%
		TL	736	1,843	-61.6%	-60.1%	9,752	16,433	-40.7%	-40.7%
		TSX	479	1,680	-72.6%	-71.5%	5,904	11,134	-47.0%	-47.0%

		MDX	6,283	5,551	8.8%	13.2%	36,947	23,765	55.5%	55.5%
		RDX	3,532	3,936	-13.7%	-10.3%	25,881	26,136	-1.0%	-1.0%
		ZDX	7	41	-83.6%	-82.9%	63	277	-77.3%	-77.3%

		*** Memo: ILX Hybrid	35	110	-69.4%	-68.2%	306	1,003	-69.5%	-69.5%
		Memo: RLX Hybrid	0	0	0.0%	0.0%	0	0	0.0%	0.0%
		Memo: TSX Wagon	57	158	-65.3%	-63.9%	599	1,322	-54.7%	-54.7%
	Selling Days		26	25			178	178
	**** Hybrid		2,494	1,546	55.1%	61.3%	16,660	10,557	57.8%	57.8%