American Honda Reports July Sales

Aug 02, 2011, 13:57 ET from American Honda Motor Co., Inc.

TORRANCE, Calif., Aug. 2, 2011 /PRNewswire/ -- American Honda Motor Co., Inc., posted July sales of 80,502 vehicles, a decrease of 25.6 percent, based on the daily selling rate*, the company announced today. American Honda year-to-date sales reached 687,944, down 2.6 percent versus last year.

(Logo:  http://photos.prnewswire.com/prnh/20100923/HONDALOGO)

Honda Division posted July sales of 71,100, a drop of 25.7 percent versus July 2010. The Accord was the top-selling Honda model for July with sales of 18,308, a decrease of 25.1 percent compared to last year. The all-new Civic, which continues to be produced at reduced levels, posted sales of 14,006, down 37.4 percent. The Pilot SUV posted sales of 9,954, an increase of 8.0 percent versus last year.

“We look forward to improved inventory levels in the coming months as most of our North American facilities begin to return to full production in August,” said John Mendel, American Honda executive vice president of sales. “On top of that good news, customers will have two significantly updated Honda products to choose from this month with the refreshed 2012 Pilot and Fit hitting dealer lots soon.”

Acura Division recorded July sales of 9,402, a decrease of 25.0 percent versus July 2010, and year-to-date sales of 70,082, down 5.5 percent. The MDX was the top-selling Acura model for the month with sales of 3,438 down 14.9 percent.

*The daily selling rate (DSR) is calculated with 26 days for July 2011 and 27 days for July 2010. Year-to-date DSR is calculated with 178 days for 2011 and 2010. All percentages reflect DSR.

For more information about Honda vehicles, please visit www.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

American Honda Vehicle Sales For July 2011


Month-to-Date

Year-to-Date


July

July

DSR**

July

July

DSR**


2011

2010

% Chg.

2011

2010

% Chg.

American Honda Total

80,502

112,437

-25.6%

687,944

706,346

-2.6%

  Total Car Sales

42,321

61,134

-28.1%

381,036

408,633

-6.8%

  Total Truck Sales

38,181

51,303

-22.7%

306,908

297,713

3.1%

     Honda Total Car Sales

37,559

54,597

-28.6%

345,826

369,516

-6.4%

     Honda Total Truck Sales

33,541

44,823

-22.3%

272,036

262,696

3.6%

     Acura Total Car Sales

4,762

6,537

-24.4%

35,210

39,117

-10.0%

     Acura Total Truck Sales

4,640

6,480

-25.6%

34,872

35,017

-0.4%

Domestic Car Sales *

32,865

48,766

-30.0%

297,292

343,560

-13.5%

  Honda Division

30,310

45,643

-31.0%

279,323

323,655

-13.7%

  Acura Division

2,555

3,123

-15.0%

17,969

19,905

-9.7%

Domestic Truck Sales *

35,864

46,152

-19.3%

284,539

287,429

-1.0%

  Honda Division

31,224

39,672

-18.3%

249,667

252,412

-1.1%

  Acura Division

4,640

6,480

-25.6%

34,872

35,017

-0.4%

Import Car Sales

9,456

12,368

-20.6%

83,744

65,073

28.7%

  Honda Division

7,249

8,954

-15.9%

66,503

45,861

45.0%

  Acura Division

2,207

3,414

-32.9%

17,241

19,212

-10.3%

Import Truck Sales

2,317

5,151

-53.3%

22,369

10,284

117.5%

  Honda Division

2,317

5,151

-53.3%

22,369

10,284

117.5%

MODEL BREAKOUTS BY DIVISION







Honda Division Total

71,100

99,420

-25.7%

617,862

632,212

-2.3%

   Fit

4,857

6,471

-22.1%

39,275

29,781

31.9%

  Accord *

18,308

25,386

-25.1%

155,454

186,356

-16.6%

    Memo:  Accord Crosstour***

1,477

2,354

-34.8%

11,518

15,655

-26.4%

  Civic *

14,006

23,231

-37.4%

141,577

156,832

-9.7%

    Memo:  Civic Hybrid

311

617

-47.7%

2,744

3,728

-26.4%

  S2000

0

5


3

77

-96.1%

  Insight

987

1,858

-44.8%

12,145

12,115

0.2%

  CR-Z

878

0


8,890

0


  FCX Clarity

0

0


0

10


  Odyssey  *

6,332

9,711

-32.3%

59,300

62,278

-4.8%

  Pilot *

9,954

9,570

8.0%

61,572

59,681

3.2%

  CR-V *

13,943

20,058

-27.8%

124,859

106,928

16.8%

  Element *

1,458

1,551

-2.4%

9,225

8,306

11.1%

  Ridgeline

377

1,579

-75.2%

5,562

9,848

-43.5%

Acura Division Total

9,402

13,017

-25.0%

70,082

74,134

-5.5%

  TL *

2,555

3,123

-15.0%

17,969

19,905

-9.7%

  TSX

2,137

3,242

-31.5%

16,346

18,168

-10.0%

    Memo:  TSX Wagon

249

0


1,906

0


  RL

70

172

-57.7%

895

1,044

-14.3%

  MDX *

3,438

4,194

-14.9%

25,633

24,724

3.7%

  ZDX *

102

578

-81.7%

1,052

1,977

-46.8%

  RDX  *

1,100

1,708

-33.1%

8,187

8,316

-1.6%

Selling Days

26

27


178

178


  *  Honda and Acura vehicles are made of domestic & global sourced parts.  Accord includes Crosstour, Hybrid.

**  Daily Selling Rate

*** Accord Crosstour sales are recorded in Honda total truck sales and Honda domestic truck sales.



SOURCE American Honda Motor Co., Inc.



RELATED LINKS

http://www.honda.com


http://www.acura.com


http://www.hondanews.com


http://www.acuranews.com