American Honda Reports March Auto Sales in the Face of Difficult Market Conditions

USA - español

After a strong start to 2020, American Honda sales fall 48% in March due to impact of COVID-19 pandemic

News provided by

Apr 01, 2020, 17:46 ET

TORRANCE, Calif., April 1, 2020 /PRNewswire/ --

	American Honda			Honda			Acura
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
Q1	298,785	131,845	166,940	270,253	123,407	146,846	28,532	8,438	20,094
	-19.2%	-22%	-16.8%	-18.9%	-22.1%	-16.1%	-21.6%	-20.6%	-22%
	Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
March	77,153	37,175	39,978	70,116	34,953	35,163	7,037	2,222	4,815
	-48%	-47.2%	-48.8%	-47.7%	-46.9%	-48.5%	-51.2%	-51.6%	-51%

"As a society, we're all in this together. After a strong start to the year, industry sales are going to suffer in the short term, and we have suspended auto production as part of our effort to carefully manage our business in the face of the steep decline in demand," said Steven Center, vice president of Automobile Sales at American Honda. "At Honda, we are focused more than ever on supporting our customers, our dealers, our associates, and the communities where we live and work in the presence of this unprecedented threat to our health and the economy. Our country is going to come back strong and we are going to come back strong, and we know there are better times ahead."

Honda Acura

BRAND REPORTS

Sales

COVID-19 Initiatives & Customer Support

With sales up 0.2% after the first two months of 2020, and both brands off to a strong start in the first 10 days of March, the COVID-19 crisis quickly took its toll on March and 1^st quarter sales results.

Considering the severe market impact, most Honda and Acura products continued to perform well in March.

However, combined with declining demand from cautious consumers, hundreds of Honda and Acura dealers were closed in the 2^nd half of March in compliance with mandates imposed on businesses by state and local governments.

Honda and Acura dealers that were able to remain open did so, focusing their efforts on taking care of existing customers through vehicle service, maintenance, and repair, while preserving the health and safety of their employees.

Honda is initiating a comprehensive new effort to harness the spirit of community in responding to the challenge of the COVID-19 pandemic.

This includes a $1 million pledge to address the immediate needs of communities across the U.S., Canada and Mexico in providing the most vulnerable with access to food.

Other initiatives include the donation of Personal Protective Equipment and use of 3D printers in Honda operations to produce protective face shields for healthcare providers and other actions to help people combat the COVID-19 pandemic. For more information, click here.

As the COVID-19 pandemic can add financial stress to the lives of our customers, Honda and Acura have offered to help customers who have financed their vehicle through Honda Financial Services or Acura Financial Services with payment extensions and deferrals, as well as available late fee waivers.

Honda is also providing an industry-first special offer for first responders and medical professionals, out of respect for their contribution to our communities across the country

	American Honda Vehicle Sales for March 2020
			Month-to-Date					Year-to-Date
			March 2020	March 2019	DSR** % Change		MoM % Change	March 2020	March 2019	DSR** % Change	YoY % Change
	American Honda Total		77,153	148,509	-43.9%		-48.0%	298,785	369,787	-19.2%	-19.2%
	Total Car Sales		37,175	70,420	-43.0%		-47.2%	131,845	169,083	-22.0%	-22.0%
	Total Truck Sales		39,978	78,089	-44.7%		-48.8%	166,940	200,704	-16.8%	-16.8%
	Honda	Total Car Sales	34,953	65,829	-42.7%		-46.9%	123,407	158,453	-22.1%	-22.1%
	Honda	Total Truck Sales	35,163	68,272	-44.4%		-48.5%	146,846	174,949	-16.1%	-16.1%
	Acura	Total Car Sales	2,222	4,591	-47.7%		-51.6%	8,438	10,630	-20.6%	-20.6%
	Acura	Total Truck Sales	4,815	9,817	-47.0%		-51.0%	20,094	25,755	-22.0%	-22.0%
	* Total Domestic Car Sales		32,996	57,408	-37.9%		-42.5%	115,833	136,122	-14.9%	-14.9%
		Honda Division	30,805	52,952	-37.2%		-41.8%	107,574	125,873	-14.5%	-14.5%
		Acura Division	2,191	4,456	-46.9%		-50.8%	8,259	10,249	-19.4%	-19.4%
	* Total Domestic Truck Sales		39,908	74,131	-41.9%		-46.2%	166,438	191,392	-13.0%	-13.0%
		Honda Division	35,093	64,314	-41.1%		-45.4%	146,344	165,637	-11.6%	-11.6%
		Acura Division	4,815	9,817	-47.0%		-51.0%	20,094	25,755	-22.0%	-22.0%
	Total Import Car Sales		4,179	13,012	-65.3%		-67.9%	16,012	32,961	-51.4%	-51.4%
		Honda Division	4,148	12,877	-65.2%		-67.8%	15,833	32,580	-51.4%	-51.4%
		Acura Division	31	135	-75.2%		-77.0%	179	381	-53.0%	-53.0%
	Total Import Truck Sales		70	3,958	-98.1%		-98.2%	502	9,312	-94.6%	-94.6%
		Honda Division	70	3,958	-98.1%		-98.2%	502	9,312	-94.6%	-94.6%
		Acura Division	0	0	0.0%		0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total		70,116	134,101		-43.5%	-47.7%	270,253	333,402	-18.9%	-18.9%
		ACCORD	13,810	25,371		-41.2%	-45.6%	47,125	64,411	-26.8%	-26.8%
		CIVIC	18,273	33,653		-41.4%	-45.7%	63,944	78,185	-18.2%	-18.2%
		CLARITY	221	1,416		-83.1%	-84.4%	1,255	3,968	-68.4%	-68.4%
		CR-Z	0	0		0.0%	0.0%	1	1	0.0%	0.0%
		FIT	1,792	3,238		-40.2%	-44.7%	7,179	6,388	12.4%	12.4%
		INSIGHT	857	2,151		-57.0%	-60.2%	3,903	5,500	-29.0%	-29.0%

		CR-V	16,891	31,824		-42.7%	-46.9%	71,186	87,280	-18.4%	-18.4%
		HR-V	3,843	8,582		-51.6%	-55.2%	19,414	21,649	-10.3%	-10.3%
		ODYSSEY	4,274	8,811		-47.6%	-51.5%	16,390	21,297	-23.0%	-23.0%
		PASSPORT	1,878	2,840		-28.6%	-33.9%	7,833	4,814	62.7%	62.7%
		PILOT	6,445	13,411		-48.1%	-51.9%	23,898	32,957	-27.5%	-27.5%
		RIDGELINE	1,832	2,804		-29.4%	-34.7%	8,125	6,952	16.9%	16.9%

	Acura Division Total		7,037	14,408		-47.3%	-51.2%	28,532	36,385	-21.6%	-21.6%
		ILX	723	1,289		-39.4%	-43.9%	2,741	3,141	-12.7%	-12.7%
		NSX	16	26		-33.5%	-38.5%	34	79	-57.0%	-57.0%
		RLX / RL	31	135		-75.2%	-77.0%	179	381	-53.0%	-53.0%
		TLX	1,452	3,141		-50.1%	-53.8%	5,484	7,029	-22.0%	-22.0%

		MDX	2,137	3,982		-42.0%	-46.3%	8,941	10,783	-17.1%	-17.1%
		RDX	2,678	5,835		-50.4%	-54.1%	11,153	14,972	-25.5%	-25.5%
	Selling Days		25	27				76	76
	**** Electrified Vehicles		3,191	5,874		-41.3%	-45.7%	10,579	15,020	-29.6%	-29.6%