American Honda Sets New April Sales Record: Honda Division Posts Best Ever April Sales

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- American Honda sedan and light truck sales push April sales up 14.4 percent to new record

- Honda Division posts best ever April with strong car and truck sales

- Acura Division marks April increase on record sales of RDX

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May 03, 2016, 10:24 ET

TORRANCE, Calif., May 3, 2016 /PRNewswire/ -- American Honda Motor Co., Inc. today reported a new April sales record of 148,829 Honda and Acura vehicles, an increase of 14.4 percent for the month. Year to date American Honda sales reached 506,532, up 9.2 percent. The Honda Division set a new monthly record with 132,623 units sold in April, an increase of 15.1 percent compared to April 2015 with year to date sales up 10.5 percent. Acura Division sales totaled 16,206, an increase of 9 percent in April with year to date sales reaching 54,081.

American Honda Sets New April Sales Record: Honda Division Posts Best Ever April Sales

Honda
With strong and balanced demand across the lineup, Honda broke several records in April including posting best ever April sales results and setting a new light truck record. Honda cars also notched healthy gains with record sales of the all-new Civic along with strong Accord sales.

Civic continues to dominate the compact car segment with six consecutive month-over-month sales increases, up 24.5 percent to a new April record of 35,331.
Accord maintained strong demand as April sales totaled 31,526. The model experienced a 15.7 percent increase compared to April 2015 sales.
Honda light truck sales set a new April record of 60,372 units. Odyssey minivan sales totaled 13,047 sales in April, an increase of 17.6 percent, while Pilot boasted sales of 11,370, despite tight inventories.

"The strong cadence of new Honda cars and light trucks coming to market is clearly resonating with customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the all-new Ridgeline truck coming to market this summer, we will add another segment to our lineup and further accelerate our strong sales momentum in 2016."

Acura
Acura strengthened its position in the luxury vehicle segment as the brand experienced strong sedan and record light truck sales in April. The Acura light truck lineup posted its best April sales on record sales of the RDX luxury SUV. Acura sedans racked up sales of over 5,500 units on the strength of the ILX gateway sedan and TLX performance luxury sedan.

The RDX continues to show month-over-month sales increases, leading all Acura models in April and setting a new all-time monthly sales record of 5,905 units, an increase of 48.7 percent in April.
The ILX gateway sports sedan continues to catch the attention of Millennial buyers as April sales totaled 1,633 for the month. The ILX has captured a higher rate of under 35 year old buyers than any other vehicle in the entry-luxury sedan segment since 2010¹.

"Acura performance sedans and SUVs continue to gain momentum and market share in their segments," said Jon Ikeda, vice president and general manager of the Acura division. "Our lineup will further strengthen this summer when the restyled and reengineered MDX hits Acura dealerships."

¹ Based on IHS Automotive, Polk new U.S. retail vehicle registrations by volume for Luxury Traditional Subcompact segment and age of household data for 18-34 year olds for CY2011-2015 cumulatively.

	American Honda Vehicle Sales for April 2016
							Month-to-Date				Year-to-Date
							April 2016	April 2015	DSR** % Change	MoM % Change	April 2016	April 2015	DSR** % Change	YoY % Change
	American Honda Total						148,829	130,068	10.2%	14.4%	506,532	464,011	8.1%	9.2%
	Total Car Sales						77,819	68,491	9.4%	13.6%	267,919	237,085	11.9%	13.0%
	Total Truck Sales						71,010	61,577	11.0%	15.3%	238,613	226,926	4.1%	5.2%
	Honda					Total Car Sales	72,251	62,559	11.2%	15.5%	248,644	217,289	13.3%	14.4%
	Honda					Total Truck Sales	60,372	52,635	10.5%	14.7%	203,807	192,204	5.0%	6.0%
	Acura					Total Car Sales	5,568	5,932	-9.6%	-6.1%	19,275	19,796	-3.6%	-2.6%
	Acura					Total Truck Sales	10,638	8,942	14.6%	19.0%	34,806	34,722	-0.7%	0.2%
	Total Domestic Car Sales						72,508	67,882	2.9%	6.8%	251,485	234,555	6.2%	7.2%
				Honda Division			67,096	62,148	4.0%	8.0%	232,699	215,519	6.9%	8.0%
				Acura Division			5,412	5,734	-9.1%	-5.6%	18,786	19,036	-2.3%	-1.3%
	Total Domestic Truck Sales						71,010	61,577	11.0%	15.3%	238,613	226,921	4.1%	5.2%
				Honda Division			60,372	52,635	10.5%	14.7%	203,807	192,199	5.0%	6.0%
				Acura Division			10,638	8,942	14.6%	19.0%	34,806	34,722	-0.7%	0.2%
	Total Import Car Sales						5,311	609	739.8%	772.1%	16,434	2,530	543.2%	549.6%
				Honda Division			5,155	411	1,107.8%	1,154.3%	15,945	1,770	792.0%	800.8%
				Acura Division			156	198	-24.1%	-21.2%	489	760	-36.3%	-35.7%
	Total Import Truck Sales						0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
				Honda Division			0	0	0.0%	0.0%	0	5	-100.0%	-100.0%
				Acura Division			0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total						132,623	115,194	10.9%	15.1%	452,451	409,493	9.4%	10.5%
		* ACCORD					31,526	27,251	11.4%	15.7%	108,599	95,896	12.1%	13.2%
		* CIVIC					35,331	28,380	19.9%	24.5%	122,634	95,102	27.7%	28.9%
		CR-Z					253	216	12.8%	17.1%	736	842	-13.4%	-12.6%
		* FIT					5,132	6,529	-24.3%	-21.4%	16,645	24,623	-33.1%	-32.4%
		INSIGHT					9	183	-95.3%	-95.1%	30	826	-96.4%	-96.4%
		CROSSTOUR					72	826	-91.6%	-91.3%	638	2,872	-78.0%	-77.8%
		* CR-V					28,913	29,452	-5.5%	-1.8%	100,101	102,579	-3.4%	-2.4%
		HR-V					6,969	0	0.0%	0.0%	22,484	0	0.0%	0.0%
		ODYSSEY					13,047	11,092	13.3%	17.6%	40,486	38,180	5.0%	6.0%
		PILOT					11,370	11,222	-2.4%	1.3%	40,096	48,103	-17.5%	-16.6%
		RIDGELINE					1	43	-97.8%	-97.7%	2	470	-99.6%	-99.6%
			***		Memo: Accord FHEV		29	1,118	-97.5%	-97.4%	219	3,703	-94.1%	-94.1%
					Memo: Accord PHEV		0	5	-100.0%	-100.0%	0	50	-100.0%	-100.0%
					Memo: Civic Hybrid		92	386	-77.0%	-76.2%	562	1,415	-60.7%	-60.3%
					Memo: Fit EV		0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
	Acura Division Total						16,206	14,874	4.9%	9.0%	54,081	54,518	-1.8%	-0.8%
		ILX					1,633	1,631	-3.6%	0.1%	5,920	5,136	14.1%	15.3%
		RLX / RL					156	194	-22.6%	-19.6%	487	737	-34.6%	-33.9%
		TL					0	10	-100.0%	-100.0%	0	66	-100.0%	-100.0%
		TLX					3,779	4,093	-11.1%	-7.7%	12,866	13,834	-7.9%	-7.0%
		TSX					0	4	-100.0%	-100.0%	2	23	-91.4%	-91.3%
		MDX					4,733	4,970	-8.3%	-4.8%	16,689	19,407	-14.8%	-14.0%
		RDX					5,905	3,972	43.2%	48.7%	18,117	15,314	17.1%	18.3%
		ZDX					0	0	0.0%	0.0%	0	1	-100.0%	-100.0%
			***		Memo: ILX Hybrid		1	2	-51.9%	-50.0%	1	14	-92.9%	-92.9%
					Memo: RLX Hybrid		19	15	22.0%	26.7%	68	68	-1.0%	0.0%
					Memo: TSX Wagon		0	1	-100.0%	-100.0%	0	2	-100.0%	-100.0%
	Selling Days						27	26			102	101
	**** Hybrid						403	1,925	-79.8%	-79.1%	1,616	6,918	-76.9%	-76.6%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	*** Memo line items are included in the respective model total
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid