American Honda Sets New June Sales Records on Strength of Light Trucks

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Jul 03, 2018, 11:27 ET

American Honda set multiple Junes sales records as both Honda and Acura brand sales gained strongly. The all-new 2019 Acura RDX helped Acura trucks to best-ever June sales and RDX smashed its previous all-time monthly record, along with notching best-ever sales of any Acura SUV in the process.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsfoto/American Honda Motor Co., Inc.)

American Honda Sets New June Sales Records on Strength of Light Trucks

-- Light trucks lift American Honda to new June records for total vehicles and trucks

-- Acura RDX sets all-time best sales month and all-time record month for any Acura SUV on gain of 37%

-- Acura trucks set new June record, up 17% on record RDX and strong MDX sales; total Acura brand up 3.5%

-- Honda brand nets new June total vehicle and trucks sales records, rising 5% overall as trucks gain 11.2%

-- Honda Pilot and CR-V set new June records, with CR-V up 17.5% and Pilot jumping 35.8%

-- Honda Civic rises and Accord stays strong, the two combining for over 58,000 in June sales

TORRANCE, Calif., July 3, 2018 /PRNewswire/ --

American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
146,563	68,080	78,483	132,031	64,733	67,298	14,532	3,347	11,185
+4.8%	-2.4%	+12%	+5%	-0.8%	+11.2%	+3.5%	-25.1%	+16.9%

"Honda and Acura light trucks delivered strong results in June," said Henio Arcangeli Jr., senior vice president of the American Honda Automobile Division. "The all-new Acura RDX arrived in showrooms in June and wasted no time in getting off to a record start, delivering its best sales month in the model's 13-year history. For the Honda brand, Pilot and CR-V were standouts in the month as steady inventory levels nationwide helped our dealers meet increasing customer demand for our light truck offerings. We're also pleased to see the all-new, 55-mpg-rated Honda Insight deliver a strong first weekend since going on sale on June 29."

Honda	BRAND REPORT
Sales Highlights		Model Notes
Trucks led gains for Honda in June, with the brand, trucks, CR-V and Pilot all setting new June records. Honda cars also fared well in June, with Civic and Fit up modestly, and Accord topping 26,000 sales for the month. The hot-selling CR-V set a new June mark, climbing 17.5% on sales of 33,306. Pilot also set a new June record, jumping 35.8% on sales of 12,782 units, marking the model's 10^th straight monthly increase. Civic sales topped 31,000 units in June despite tight supplies. With Accord adding 26,726 units, the two combined for over 58,000 in sales.		With Fit, Civic and Accord, Honda sells more retail cars in the subcompact, compact and midsize segments combined than any other brand in the industry.
		Odyssey is the clear benchmark people-mover minivan in America and the most purchased among retail buyers.

Acura	BRAND REPORT
Sales Highlights		Model Notes
Representing the beginning of a new era in Acura product design and development, the all-new 2019 Acura RDX delivered big results in just its first month of sales, smashing its all-time monthly record. RDX sales jumped 36.9% over June 2017 (itself a record month) on sales of 7,292 units, setting an all-time RDX sales record for any month. RDX also set a new sales record for all Acura SUVs, eclipsing the previous record of 6,761 set by MDX in 2014. RDX sales in June were also the highest of any Acura model in any month since April of 2006 (TL). Adding strong MDX sales gave Acura trucks a new June record, rising 16.9%.		The first in a new generation of Acura products, the 2019 RDX went on-sale in June with more performance, features and luxury than ever before.
		ILX topped the Small Premium Car segment in the J.D. Power 2018 U.S. Initial Quality Study (IQS), and is gaining share among new entry-luxury buyers in a challenging market.

	American Honda Vehicle Sales for June 2018
					Month-to-Date				Year-to-Date
					June 2018	June 2017	DSR** % Change	MoM % Change	June 2018	June 2017	DSR** % Change	YoY % Change
	American Honda Total				146,563	139,793	1.0%	4.8%	787,824	791,886	-1.8%	-0.5%
	Total Car Sales				68,080	69,726	-6.0%	-2.4%	371,145	388,067	-5.6%	-4.4%
	Total Truck Sales				78,483	70,067	7.9%	12.0%	416,679	403,819	1.8%	3.2%
	Honda			Total Car Sales	64,733	65,255	-4.5%	-0.8%	347,714	363,020	-5.5%	-4.2%
	Honda			Total Truck Sales	67,298	60,500	7.1%	11.2%	367,457	354,995	2.2%	3.5%
	Acura			Total Car Sales	3,347	4,471	-27.9%	-25.1%	23,431	25,047	-7.7%	-6.5%
	Acura			Total Truck Sales	11,185	9,567	12.6%	16.9%	49,222	48,824	-0.5%	0.8%
	Total Domestic Car Sales				55,422	58,330	-8.5%	-5.0%	315,165	316,526	-1.7%	-0.4%
			Honda Division		52,200	53,933	-6.8%	-3.2%	292,656	292,034	-1.1%	0.2%
			Acura Division		3,222	4,397	-29.4%	-26.7%	22,509	24,492	-9.3%	-8.1%
	Total Domestic Truck Sales				78,483	70,067	7.9%	12.0%	416,679	403,819	1.8%	3.2%
			Honda Division		67,298	60,500	7.1%	11.2%	367,457	354,995	2.2%	3.5%
			Acura Division		11,185	9,567	12.6%	16.9%	49,222	48,824	-0.5%	0.8%
	Total Import Car Sales				12,658	11,396	7.0%	11.1%	55,980	71,541	-22.8%	-21.8%
			Honda Division		12,533	11,322	6.6%	10.7%	55,058	70,986	-23.4%	-22.4%
			Acura Division		125	74	62.7%	68.9%	922	555	64.0%	66.1%
	Total Import Truck Sales				0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				132,031	125,755	1.1%	5.0%	715,171	718,015	-1.7%	-0.4%
		* ACCORD			26,726	29,791	-13.6%	-10.3%	138,290	160,091	-14.7%	-13.6%
		* CIVIC			31,345	30,909	-2.3%	1.4%	176,242	175,763	-1.0%	0.3%
		CLARITY			1,575	49	2,995.2%	3,114.3%	7,810	294	2,522.0%	2,556.5%
		CR-Z			3	62	-95.3%	-95.2%	34	548	-93.9%	-93.8%
		* FIT			4,810	4,444	4.2%	8.2%	25,064	26,322	-6.0%	-4.8%
		INSIGHT			274	0	0.0%	0.0%	274	2	13,422.1%	13,600.0%

		CROSSTOUR			0	1	-100.0%	-100.0%	0	4	-100.0%	-100.0%
		* CR-V			33,306	28,342	13.2%	17.5%	179,580	187,256	-5.3%	-4.1%
		HR-V			8,657	8,872	-6.0%	-2.4%	45,555	46,628	-3.6%	-2.3%
		ODYSSEY			9,923	11,146	-14.3%	-11.0%	51,255	48,156	5.1%	6.4%
		PILOT			12,782	9,409	30.8%	35.8%	76,079	54,355	38.1%	40.0%
		RIDGELINE			2,630	2,730	-7.2%	-3.7%	14,988	18,596	-20.4%	-19.4%

	Acura Division Total				14,532	14,038	-0.3%	3.5%	72,653	73,871	-2.9%	-1.6%
		ILX			926	1,191	-25.1%	-22.3%	5,526	5,149	5.9%	7.3%
		NSX			6	31	-81.4%	-80.6%	93	278	-67.0%	-66.5%
		RLX / RL			125	74	62.7%	68.9%	922	555	64.0%	66.1%
		TLX			2,290	3,175	-30.5%	-27.9%	16,890	19,065	-12.6%	-11.4%

		MDX			3,893	4,240	-11.6%	-8.2%	21,900	23,555	-8.2%	-7.0%
		RDX			7,292	5,327	31.8%	36.9%	27,322	25,269	6.7%	8.1%

	Selling Days				27	26			154	152


	* Honda and Acura vehicles are made of domestic & globally-sourced parts
	** Daily Selling Rate