American Marketing Association's Journals Gain in Prestige, Influence

Aug 18, 2014, 11:07 ET from American Marketing Association

CHICAGO, Aug. 18, 2014 /PRNewswire-USNewswire/ -- The American Marketing Association (AMA) is pleased to announce that its portfolio of academic journals continues to grow in influence on the field of marketing.

Impact factors, a measure of citations used as a key indicator of an academic journal's prestige and influence among academic researchers, are released annually in the Thomson Reuters Journal Citation Reports. In Thomson Reuter's latest report, released in July, the AMA's Journal of Marketing, Journal of Marketing Research, and Journal of Public Policy & Marketing all achieved higher scores for 2013 than the previous year while the Journal of International Marketing's score remained steady.

"The journals' continued success and increasing influence on academic research-- and on the marketing discipline, itself-- underscores the AMA's commitment to the advancement of marketing thought and practice," said AMA CEO Dennis Dunlap. "The AMA is proud to publish journals that are having a substantial impact in the field, and we are appreciative of the thought leaders in the academic community who make this success possible."

The Journal of Marketing had one of its most-cited years with nearly 14,000 citations, raising the impact factor to 3.8 from its previous score of 3.4. The Journal of Marketing, long considered the top journal in the field, holds a strong 6.7 five-year impact factor and features impactful research on how food imagery impacts taste perceptions and the effect of alternative automobile product designs.

The Journal of Marketing Research citation count for the 2013 report was its highest in two decades with nearly 11,000 citations. The journal ranks among the top in its class with a 2.6 impact factor (up from 2.3).  Last year, the Journal of Marketing Research published work examining a wide variety of topics including social crowding and consumer choice.

The Journal of Public Policy & Marketing achieved the highest number of citations in its history thanks to topics such as marketplace diversity, earning it the second highest impact factor, 1.7, since 2007 when the journal featured special sections on marketing in the face of catastrophe​ and perspectives on food marketing and childhood obesity. Meanwhile the Journal of International Marketing recorded a solid impact factor of 2.0 and the same number of citations as the previous year with articles on topics such as consumers making country-specific associations and an examination of product imitation.

About the AMA
About the American Marketing Association:
The American Marketing Association (AMA) is the leading professional association for individuals and organizations who are leading the practice, teaching, and development of marketing worldwide. Learn more at

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SOURCE American Marketing Association