NEW YORK, Oct. 28, 2015 /PRNewswire/ -- Animoto, the leading online video creation application that empowers anyone to create and share extraordinary videos, announced today that it joined Facebook's FbStart program as a technology partner to help mobile app developers grow their businesses worldwide. FbStart participants from all tracks will receive Animoto's Professional video maker product to create videos that will help tell the story of their company to the world.
Video marketing is now essential for app discovery and engagement, with more than four billion video views per day on Facebook alone. A recent study by Animoto revealed that four times as many consumers would rather watch a video about a product than read about it and one in four will actually lose interest in a company that doesn't have video. Additionally, consumers are sharing more video each year, with 94 percent more video posts appearing on Facebook in the last year.
"Over the past year, we've seen the importance of video marketing rise. Video views have increased exponentially across social and consumers have come to expect video from companies and brands," said Brad Jefferson, CEO of Animoto. "Animoto offers a quick and easy solution for startups that are strapped for time and don't have the budget to outsource video creation. We're thrilled to become an official partner of FbStart and help startups tell their stories in compelling ways through video."
FbStart is a program from Facebook that helps mobile startups succeed. Together, with partners like Animoto, FbStart is offering a package of free tools and services designed to help developers build and grow mobile apps. FbStart also provides year-round mentorship opportunities to connect directly with the Facebook team as well as an exclusive community of global startups.
Animoto will be at the FbStart event today in San Francisco, where more than 400 mobile developers will be gathering for FbStart's biggest event to date to collaborate and learn about the program. Those interested in learning more about Animoto for FbStart participants can go to https://animoto.com/fbstart.
Animoto's award-winning online video maker makes it easy for anyone to create professional videos. Used by millions of consumers, businesses, photographers and educators throughout the world, Animoto is deeply rooted in the belief that making videos should be simple, cost-effective, and accessible to everyone. Founded in 2006, Animoto has offices in New York City and San Francisco. For more information about Animoto's apps for web and mobile, visit animoto.com.