Announcing Treasury Wine Estates

NAPA, Calif., July 21 /PRNewswire/ -- Treasury Wine Estates is the new identity for Foster's Group Ltd, global wine business.

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"At Treasury Wine Estates, we are stewards of a world-class wine portfolio, and it's important to acknowledge and honor this responsibility in everything we do, symbolized by our new name," commented Stephen Brauer, Managing Director of the Treasury Wine Estates, Americas regional business.  "We are all proud stewards of these remarkable brands — beginning in the vineyard and culminating in the moment our wines are enjoyed by consumers," he added.

Foster's Chief Executive Officer Ian Johnston earlier announced the new name with great excitement about the future of Treasury Wine Estates. "Since the acquisition of Mildara Blass and Rothbury Wines Limited in 1996, Beringer Wine Estates in 2001 and Southcorp Limited in 2005, we've assembled one of the world's great wine businesses," he said, continuing, "the creation of Treasury Wine Estates marks the next natural step in that journey, accelerating a cultural change and business transformation that began with the completion of the Wine Strategic Review in February 2009."

Mr. Johnston added, "Our recognition of Treasury Wine Estates does not impact our ongoing consideration of a demerger of our wine interests, nor does it represent fundamental change in our business model.

"It does, however, signify a new era for our employees, partners and customers," he declared.

Treasury Wine Estates offers a portfolio of global, iconic brands known for quality, rooted in some of the most historic and recognized vineyards in the world. With over 30,000 acres of vineyards, 20 wineries and 50 premium wine brands, Treasury Wine Estates offers award-winning wines from Australia, California, France, Italy and New Zealand.

Treasury Wine Estates was chosen after considering the company's dedicated focus on viticulture, winemaking, and consumers.  The name embodies the uniqueness and value of Treasury's global portfolio and further shapes the wine culture for the 4,000 employees who serve as brand and company ambassadors.

"Treasury Wine Estates Americas reflects the wealth of brands that represent the core of this business. We are committed to honoring our brands and our rich heritage while still offering innovation in the marketplace, ultimately providing an exceptional wine experience to each of our customers and our consumers," said Brauer.

About Treasury Wine Estates

Treasury Wine Estates is an international premium wine business with a leading portfolio of new world wines. The global business includes four regional units based in Australia and New Zealand, The Americas, Europe and the Middle East/ Africa and Asia.

From the establishment of Australia's Penfolds in the mid-1840s to the 1876 founding of Beringer Vineyards, the exemplary winemaking legacy throughout the portfolio is unparalleled. Treasury Wine Estates features iconic brands such as Beringer, Chateau St. Jean, Lindemans, Wolf Blass, Penfolds, Rosemount, Stags' Leap Winery, Matua Valley, Etude and Castello di Gabbiano.

With over 30,000 acres of vineyards, sales totaling 35 million cases of wine annually and revenues of over AU $2 billion, Treasury Wine Estates employs more than 4,000 winemakers, viticulturists, sales and marketing staff across in six countries.  

SOURCE Treasury Wine Estates