SAN FRANCISCO and NEW YORK, Oct. 26, 2016 /PRNewswire/ -- Activate, the leading consulting firm for technology and media companies, today released the Activate Tech and Media Outlook 2017 – its annual report on the state of the Internet, tech, media and entertainment industries. The report was delivered last night by Activate CEO, Michael Wolf at the Wall Street Journal D Live Conference and can be accessed on SlideShare and at Activate.com.
Now in its third year, Activate's Outlook focused on the state of household media consumption, eSports, the app economy, messaging/bots, and streaming music industries, among others. The annual state of the industry report took months of research and found many surprising trends, including:
- In the next 5 years, tech and media revenues will grow by over $400B, outpacing global GDP growth
- Messaging will be a huge driver of growth in tech and media attention
- In less than six months, each of the major tech platforms either launched a bot platform, created a messaging app, or both
- Messaging will also monetize, with Apple iMessage and Facebook Messenger growing from an average revenue per user of zero in 2016 to $5-$6 by 2020
- Unless a major tech player enters, traditional TV providers will continue to win in Pay TV
- People value the bundle, and are willing to pay for greater choice
- 14 percent of U.S. users access Pay TV using someone else's password - but over 80 percent are likely to pay when they can no longer access it for free
- eSports is the next big phenomenon, and will have almost 500 million fans globally by 2020
- Smart speakers could be the most important product category since the smartphone, and will be a key driver in the adoption of voice bots
- Tech and media companies must start to consider that we are now in a "Post-Household America," where the 'common' or universal household can no longer be defined as a nuclear family.
- A large number of people using a shared password do not live in the same household as the account holder
- ~40 percent of Millennials do not pay for their own broadband or cell subscriptions
"Activate partners with the world's tech, media and entertainment leaders and our research unveils a number of unexpected and surprising industry predictions for 2017," said Michael J. Wolf, Activate CEO and co-founder. "The report is valuable to any CEO and management team looking to get ahead of the competition and industry trends in 2017."
Activate is a boutique management consulting firm serving technology and media companies. The company was founded in 2010 by Michael Wolf, previous President and COO at MTV Networks. Activate works with CEOs and senior management teams to drive innovation and position companies for growth. In addition to helping companies with pricing, go-to-market, and digital strategy, Activate creates new media products and companies inside large businesses. The firm is known for issuing its annual Activate Outlook report on the state of the tech, media, and entertainment industries and is based in New York and San Francisco. For more information visit Activate.com.
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