ST. LOUIS and DALLAS, Dec. 5, 2017 /PRNewswire/ -- Ansira, the marketing solutions provider that helps global and national brands and their local partners engage with their customers by activating data through advanced analytics, technologies, programmatic media and personalized customer experiences, today announced the launch of the company's first Parents Perks program for all expecting parents within the organization. The program provides employees with benefits and rewards to ensure they can spend time with and provide for their growing families as they transition into their new role as parents.
Daina Middleton, who was named CEO of the company in October, said "Ansira is committed to supporting parents as they manage their responsibilities at work and home. We are thrilled to launch a program that demonstrates that we value their commitment to us and acknowledges they also have life commitments that are important to them. We are hoping the program benefits and flexibility of options will help them to better manage what can be a stressful time."
As a former leadership development coach and the author of the organizational development book, Grace Meets Grit, Middleton supports benefits that meet the needs of every employee. She encourages everyone, especially women, to embrace their innate leadership skills while anticipating and applying behaviors expected by the traditional corporate standards.
The new program, which was championed by Kelly Jo Sands, Executive Vice President, Marketing Technology and Data Services at Ansira, is intended to make the transition into parenthood as seamless as possible for the working mother or father.
"Employees who are starting or expanding their family need adequate time to transition into their new normal," said Sands. "As a working mother of three children, I understand first-hand the struggle of being a new parent while intending to maintain your role within an organization. As the company continues to grow, I'm excited to help put this new Parents Perks program into motion. I have no doubt it will benefit many of my colleagues as they remain dedicated to Ansira."
The new program includes the following benefits:
For Mothers Giving Birth
- Eligible for short term disability benefits for 5 weeks after a natural birth and 7 weeks in the event of a C-section – including a salary continuation at 60% of the employee's current pay rate.
- Unpaid leave for 5-7 weeks under the Family and Medical Leave Act (FMLA).
- An advance on PTO for the remainder of the calendar year – unpaid FMLA time off would be paid time.
For All New Parents
- A bonus of $2,500 for parents returning to work within 30-days of the birth or adoption date.
- An Alternative work schedule for up to 16-weeks following the birth or adoption of a child –schedules may include part-time work, using available PTO, flex schedules, working from home, and bringing the child to work when offices have a baby-friendly environment.
- Providing compensation for the travel and meals of a companion if work requires a new parent to travel.
"I am so proud to work for a company that cares about its working mothers," said Brandi Merrill, AVP, Technology Strategist at Ansira. "I brought my baby Charlie with me to work as I transitioned back into the office and it was a great experience. You cannot put a price on additional time with your child as they grow quickly those first few months. Being back in the office among co-workers helped me feel like myself again after my maternity leave. Having my son with me at work was truly the best of both worlds as I transitioned into the role of a working mom."
The company, which is co-headquartered in Dallas and St. Louis, is moving into a new Dallas office this December. The new location will feature multiple lounge areas and massage chairs to aid in the relaxation for working parents; as well as dedicated nursing rooms. The added elements highlight the company's commitment to building a strong culture that ensures all employees can maintain a healthy work-life balance.
About one-third of Fortune's 'Best Companies to Work For' list offers the convenience to parents with young kids (source: fortune.com). Offering flexible options to employees starting or adding to their families is a priority for Ansira, with increased focus on easing them back into the day-to-day demands of their careers.
Ansira is on a strong growth trajectory and with the support of Advent International, one of the largest and most experienced global private equity investors, they are focused on scaling the business further by expanding into new markets and developing new capabilities through both organic growth and strategic M&A initiatives.
Ansira, an industry-leading marketing agency helps global and national brands and their local partners engage with their customers by activating data through advanced analytics, advertising technologies, programmatic media and personalized customer experiences. Marketing intelligence is infused across all disciplines and executed through digital, direct, social, mobile, media and creative executions, marketing automation and trade promotion. The company is one of the largest independently owned marketing agencies in the United States and enjoys long-term client relationships with Fortune 500 companies spanning a broad range of industries including automotive, dining, retail, consumer packaged goods, technology and specialty services. Ansira believes the future of marketing will be centered on building lasting customer relationships that provide value to both the consumer and the brand.
For more information, visit: https://ansira.com/
ABOUT ADVENT INTERNATIONAL:
Founded in 1984, Advent International is one of the largest and most experienced global private equity investors. The firm has invested in 325 private equity transactions in 40 countries and as of December 31, 2016, had $41 billion in assets under management. With offices on four continents, Advent has established a globally integrated team of over 180 investment professionals across North America, Europe, Latin America and Asia. The firm focuses on investments in five core sectors, including business and financial services; healthcare; industrial; retail, consumer and leisure; and technology, media and telecom. After more than 30 years dedicated to international investing, Advent remains committed to partnering with management teams to deliver sustained revenue and earnings growth for its portfolio companies. For more information, visit: www.adventinternational.com
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