At their annual event on 15th September, Apple rolled out a new Apple Watch series that monitors blood oxygen; the technology is designed to aid users monitor the effects of the COVID-19 virus, which lowers blood oxygen to dangerous levels. The move is an attempt to compete with Fitbit, which introduced a way to measure changes in blood oxygen earlier this year.
Apple also introduced a smart fitness service powered by its watches, which can deliver virtual workouts, catering to customers trying to stay in shape during quarantine. The company also rolled its TV, news and fitness into a single smart bundle.
Apple shares have soared this year even as the virus has crippled economies around the world, thanks in large part to booming sales of work-from-home items.
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