DALLAS, Nov. 7, 2017 /PRNewswire/ -- Avocados From Mexico (AFM), the No. 1 selling avocado brand in the U.S., continues to bring the family together this holiday season, starting out with breakfast. Through AFM's annual Season's Eatings campaign starting November 10 through December 31, families will be able to add their own twist to their favorite avo toast recipes.
Hass Avocado Board reports that the breakfast market is expected to grow 30%, from $65 billion to $85 billion over 8 years1. Our Season's Eatings omni-channel campaign taps into this growing demand, establishing breakfast as an essential part of the holiday celebration, and providing our consumers' healthy breakfast inspiration.
"The holidays aren't the holidays without those family grocery store visits, prepping for the big meals. Our Season's Eatings campaign is focused on just that, bringing our product to every holiday table and driving avocado sales forward. From recreating breakfast avo-recipes to enhancing the shopper experience, our efforts are geared toward boosting consumer sales during this hungry holiday season," said Maggie Bezart-Hall, Vice President of Trade & Promotion for Avocados from Mexico.
In a recent Avocados from Mexico quantitative study, results found that BUY-GET deals have the most appeal overall with 63% of respondents ranking a BUY-GET offer as the top promotion type to drive avocado purchase2. With these avo-shoppers in mind, AFM will drive sales this time period with a Buy Two, Get One Free incentive offer through the Catalina In-store coupon. Beyond this deal, AFM plans to implement holiday in-store merchandising such as small/large pallet bins, POS displays and in-store radio amplification, retail specific programming, and paid social promotion.
In partnership with Sara Lee, Avocados From Mexico will further drive awareness in-store and drive sales through NewsAmerica Floor Talk in 4,000 retail stores, including Kroger, Albertson's/Safeway, and Food Lion.
The campaign continues online as avo-lovers can learn more about the Season's Eatings program and discover a delectable video series featuring Mini Chefs and their bitable creations on AvoFan.com. Families big and small have a go-to site to enjoy the endless and customizable possibilities to create their ultimate avo toast and avo-recipes in the comfort of their home.
To top off the consumer opportunities, families will also be able to participate in a sweepstakes offer from Princess Cruises and Avocados From Mexico for a chance to win a 7-Day Mexican Riviera Cruise. Contestants can enter to win on Avofan.com from November 11 to December 31, 2017 for the family-trip of a lifetime.
To learn more about these and other marketing and promotional activities, visit the Avocados From Mexico website AvocadosfromMexico.com/trade.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM A.C.) have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States. AFM is headquartered in Irving, TX.
1Hass Avocado Board. Retail Report: Retail Outlook and Forecast to Build Hass Avocado Retail Sales
2Avocados from Mexico Shopper Mindset Study, August 2016
SOURCE Avocados From Mexico