VAN NUYS, Calif., July 21, 2017 /PRNewswire/ -- Today MGA Entertainment Inc. ("MGAE"), the world's leading privately held toy company, launched Awesome Little Green Men™. The new blind box collectible toys, combining humor and battle play with a pop vinyl aesthetic will be available at retail stores nationwide beginning August 1.
"Awesome Little Green Men is a fresh new take on little green army men, but raises the bar by infusing battle and game play with amazing new characters to collect," said Isaac Larian, CEO of MGA Entertainment. "With our proven track record of creating successful collectible toys, we are excited to deliver an amazing new brand for kids to enjoy."
Although small in stature, Awesome Little Green Men's larger than life expressions lets you know just how serious they are about the mission. With more than 100 unique characters to collect in Series 1, including four super rare figures in the green army and blue army, the new toy is more than a collectible – it's a game too. General Pain and General Panic lead the troops, and the goal is to build the best squad in order to win the game. Each pint-sized character is a member of a special unit, and all have seriously funny names such as "Private Porkchop," "Captain Obvious," "Sergeant Swag."
In recent years, MGA Entertainment launched two hit collectible toy brands, Nums Noms and L.O.L. Surprise! which continue to be among the most popular toys today. According to the NPD Group, L.O.L. Surprise! Dolls Assortment was the #1 item in the Dolls Supercategory and #2 item in Total Toys in YTD June 2017.* Now MGAE is expanding its assortment of toys that appeal to both kids and collectible enthusiasts with the introduction of Awesome Little Green Men.
Awesome Little Green Men starter packs include four soldiers (SRP $12.99), and each blind box (SRP $3.99) includes one solider, a dog tag with chain, and a new recruit poster. A battle pack with game piece stickers is also available.
To bring Awesome Little Green Men to life, MGA Entertainment hosted an epic battle at the Paintball Park at Camp Pendleton in Oceanside, Calif. The friendly competition was fierce, fun and definitely awesome!
For more information, visit awesomelittlegreenmen.com
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc2 ™, Bratz®, Num Noms™, Gel-a-Peel™, and Zapf Creation®. Visit us at www.mgae.com.
* Source: The NPD Group/ U.S. Retail Tracking Service/ Jan. - June 2017/ Dollars
SOURCE MGA Entertainment