Bacardi(R) Becomes Official Spirit of the Black Eyed Peas 'The E.N.D.' World Concert Tour 2010

Launching with the Tour, BACARDI Debuts Official Cocktail the 'Bacardi V.I.Pea'

Feb 03, 2010, 16:10 ET from Bacardi U.S.A., Inc.

MIAMI, Feb. 3 /PRNewswire/ -- BACARDI Rum today announced it is the official spirit of The Black Eyed Peas headline concert tour "The E.N.D. World Tour 2010," produced by AEG Live.  Kicking off in the U.S. at Philips Arena in Atlanta, Georgia on February 4th, the tour will extend across 32 North American dates before moving on to Europe, Asia, Australia, Central and South America.


"The Black Eyed Peas grab your attention with their distinct talent, individual flavors and creative experimentation with music. BACARDI Rum also believes that the energy never dies when you surround yourself with good friends, great music and an exceptional spirit" said John Esposito, president and ceo of Bacardi U.S.A., Inc. "We are excited to embark on an international journey with The Black Eyed Peas and introduce our new cocktail, the Bacardi V.I.Pea. "

To celebrate and kick-off The Black Eyed Peas "The E.N.D. World Tour 2010," BACARDI created an official cocktail for the tour called the "BACARDI V.I.Pea". Highlighted with a black eyed pea garnish dropped into the bottom of the cocktail glass, the newest specialty cocktail in the Bacardi family will be the official cocktail of the tour.  

The North American leg of "The E.N.D. World Tour 2010," presented by BlackBerry is the group's most ambitious stage production to date. In support of their multi-platinum #1 album, The E.N.D - featuring the chart record-breaking consecutive #1 singles "Boom Boom Pow" and "I Gotta Feeling" - The Black Eyed Peas will transform major arena's into massive club parties (complete with guest DJs including across the country and around the world.  "The E.N.D. World Tour" proves The Energy Never Dies with state of the art lasers, lights, HD visuals, flying stunts and 8 world class dancers that will be visual assault on the senses for hundreds of thousands of fans.

BACARDI rum's participation in the tour will involve an all encompassing program including consumer engagements, community outreach, promotions and digital activations that will translate across the globe in each country that is part of "The E.N.D. World Tour 2010." In all city stops of the tour, from Los Angeles to Vancouver, Paris and more, an exclusive after party will be hosted by some of the members of The Black Eyed Peas where the official BACARDI tour cocktail will be featured.

The Black Eyed Peas won three more Grammys this year - Best Pop Performance By A Duo Or Group With Vocals  ("I Gotta Feeling"); Best Pop Vocal Album (The E.N.D.); and Best Short Form Music Video ("Boom Boom Pow"). To date, The Black Eyed Peas' fifth studio album The E.N.D., has sold nearly 2 million units in the U.S. and over 5.5 million units worldwide with digital single sales in the U.S. selling over 12.5 million tracks.  The Peas have logged over 350 headlining tour dates in 29 countries, with over 2.5 million tickets sold.

For more information about BACARDI rum's support of The Black Eyed Peas "The E.N.D. World Tour 2010" please visit or


About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world's leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI®  rum, the world's favorite and best-selling premium rum, as well as the world's most awarded rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR'S® Blended Scotch Whisky, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued premium gin in the world; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI® vermouth, the world-leader in vermouth; and other leading and emerging brands.


The E.N.D., The Black Eyed Peas' fifth studio album, is their first original album since Monkey Business (released May 2005), which was certified RIAA 4X platinum in the U.S., with worldwide sales of more than 9 million copies.  Monkey Business generated Grammy Awards over two consecutive years, for "Don't Phunk with My Heart" and "My Humps."  The Peas' first Grammy Award came six years ago, for "Let's Get It Started," from their breakthrough album of 2003, Elephunk, which introduced Fergie into the lineup, and turned the group into international superstars with cumulative 25-times platinum sales in nearly a dozen countries around the world. In 2006 Fergie released her 6 million-selling solo debut The Dutchess NALand in 2007 Producer of the Year Grammy nominee released his solo album Songs About Girls.  The Black Eyed Peas are six time Grammy winners.


AEG Live, the live-entertainment division of Los Angeles-based AEG, is dedicated to all aspects of live contemporary music performance. AEG Live is comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions, fifteen regional offices, and thirty state-of-the-art venues. The company is currently producing tours and productions including Cher at The Colosseum at Caesars Palace and Supernatural Santana: A Trip Through the Hits at The Joint at Hard Rock Hotel & Casino in Las Vegas.  The concert tour roster includes artists such as Taylor Swift, Black Eyed Peas, Bon Jovi, Leonard Cohen, Celine Dion, Miley Cyrus, The Black Eyed Peas, Kelly Clarkson, Wisin & Yandel, Britney Spears, Kenny Chesney, Pink, Paul McCartney, KISS and American Idols Live. AEG Live is the largest producer of music festivals in North America from the critically acclaimed Coachella Music & Arts Festival to Stagecoach and New Orleans Jazz & Heritage Festival. For more information, go to

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SOURCE Bacardi U.S.A., Inc.