Baja Auto Insurance Reaches Out to Hispanic Consumers Online

DALLAS, Jan. 8, 2014 /PRNewswire/ -- Baja Auto Insurance, the insurance retailer synonymous with low prices and great customer service, announced today that it has launched a revamped website and powerful new tools to enable people to easily find Baja locations online. Individual Baja locations all over Texas can now be found for insurance-related queries in English or Spanish at Google and other search engines and will sponsor search results throughout a network of Hispanic Internet destinations. And Baja's new mobile website is location-aware so users can find the closest Baja store with just the touch of a button.  Additional information for each Baja location, including hours of operation, contact information, and directions are also available on website and on the mobile website.

"Re-launching our website and the new mobile presence was a strategic imperative for Baja in 2013," said AJ Jamal, Marketing Director of Baja Auto Insurance. "We are proud to be a leader in serving both the English and the Spanish-speaking populations of Texas, and we want to make sure they can find Baja whenever they need us."

Baja partnered with YaSabe – the largest provider of location-based information for US Hispanics – to manage its online presence in Spanish.  YaSabe manages a bilingual database of every business in the US and operates search applications throughout network of important Hispanic Internet destinations.  For Baja Auto Insurance, YaSabe ensures that every Baja location is included, that each has the correct address and contact information and that the necessary terms and phrases (in Spanish) to get them found online are properly associated with each location.  YaSabe also promotes Baja through search engine optimization and sponsored links in search results throughout the YaSabe network of Hispanic web and mobile destinations. 

About Baja Auto Insurance
Baja Auto Insurance is a family owned and operated business focused on helping Hispanic consumers in Texas with the insurance buying process.  The Company provides a wide selection of insurance services, including auto, Homeowners, commercial, and renters insurance from more than 80 locations throughout the Dallas and Houston metro areas. Baja offers customers the convenience of walk-in service and Spanish-speaking staff that provides guidance and education to enable customers to make the best informed insurance choices to suit their needs.  Baja connects consumers with financially strong companies that provide the most competitive rates available. For more information go to bajaautoinsurnace.com.

Contact: Marisela Montenergo, marisela@yasabe.com, 1-703-955-4754

SOURCE Ya Sabe, Inc.; Baja Auto Insurance