Bear Icebox Communications Named 'Campaign of the Year' Finalist for the 2025 PRNews Platinum PR Awards

The nomination honors a standout campaign from a small agency among industry giants.

CHICAGO, Sept. 25, 2025 /PRNewswire/ -- PRNEWS has named Bear Icebox Communications a Finalist for B2B Campaign of the Year in the 2025 Platinum PR Awards. The recognition follows a record-breaking number of entries and a rigorous review process by 200 judges, marking it as one of the industry's most competitive and meaningful honors. Bear Icebox demonstrated extraordinary reach and focused on what made this campaign successful: clarity, authenticity, and impact. The partnership demonstrates how strategic storytelling can lead to measurable business outcomes, setting the stage for even greater results.

This year's finalists include standout campaigns from globally-recognized organizations such as BMO Financial Group, Penske, and GoDaddy. These campaigns were chosen for their tangible results and the value they created in competitive markets.

Bob Spoerl, CEO of Bear Icebox Communications, reflected on the significance of the recognition.

"This nomination is flattering in and of itself, but it is more than just another award to us," Spoerl said.  "It is ultimately a testament to our vision of transforming the industry with innovative, meaningful strategies for brands of all shapes and sizes. This is only the beginning. We envision a future where Bear Icebox continually sets new benchmarks for excellence to advance and disrupt—and stretch the boundaries—of what is possible in PR."

This recognition affirms Bear Icebox's belief that bold ideas and brilliant execution win at any level. The team is grounded in clarity, authenticity, and impact, and helps startups scale and established brands evolve. The B2B campaign that solidified the firm as a PRNews finalist propelled CADDi, a Japanese manufacturing intelligence company, into the U.S. spotlight—driving 100+ media placements reaching 100 million+ unique monthly visitors, including Fast Company's Most Innovative Companies of 2024, the SaaS Awards, and the Supply & Demand Chain Executive Top Tech Award. CADDi's expansion into Chicago was a "Top 10 Story of the year" in the Chicago Business Journal and even drew a congratulatory tweet from Illinois Gov. JB Pritzker, cementing CADDi's U.S. presence.

Aaron Lober, VP of Marketing at CADDi, commented on the achievement: "The Bear Icebox team was a huge part of us cracking into the U.S. market. They connected us to a broad community of tier-one and trade media, helping us establish a real foothold. Bob and the entire team seamlessly slotted in alongside our own. For anyone looking for an agency that acts like an extension of their team, I highly recommend Bear Icebox."

About Bear Icebox Communications

Bear Icebox Communications is a Chicago-based strategic communications and public relations agency that helps companies and organizations break through with clear messaging and campaigns built for results. The award-winning agency partners with clients in professional and financial services, manufacturing, industrial tech, franchising and hospitality, leading with a strategy-driven mindset tailored to each brand's needs. Bear Icebox's team of honey-grabbing bears supports mid-sized companies and legacy brands by raising awareness and turning that attention into revenue and business growth. Learn more about Bear Icebox's impact on its case study page.

About PRNEWS

PRNEWS is a top resource for public relations professionals, providing business intelligence, events, and recognition programs. Visit www.prnewsonline.com for details.

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SOURCE Bear Icebox Communications