Belk Fashion Spring 2011 - 'The New Pretty'

Mar 10, 2011, 05:00 ET from Belk, Inc.

CHARLOTTE, N.C., March 10, 2011 /PRNewswire/ -- It will be love at first sight when Spring 2011 fashion blooms, as "The New Pretty" makes her debut in the wardrobes of America's fashion-fabulous. Change is in the air, so forget everything you thought you knew and get ready to flirt with silhouettes that are more feminine than ever. No matter what your mood--- adventurous, girly or classic—spring promises to bloom forth with a look that is new and all about you!

Color Palette

The season's first palette brings soft mid-tones and sweet pales into play as spearmints and lilacs mimic the first spring blooms.  Drench yourself in aqua and classic coral and feel the ocean breeze and sand between your toes. This key palette promises calm with an underlying current of excitement.  

The second color palette warms up with the weather.  Bold hues include vivid royal blue, turquoise, orange, and fuchsia.  Bright and brilliant colors work in monochromatic harmony, or simply sprinkled into an outfit through accessories to brighten any look.

The third palette for Spring '11 boasts safari-inspired neutrals. Khaki makes a comeback with nudes, taupe, and an ode to olive worn head to toe. Want to walk on the wild side? Accent your neutrals with a pop of color to make a confident statement of style.

From fabulous frocks to elegant extras, the buzz is all about ease and elegance. Belk's Spring '11 Style Statements summarize this season's trends and are perfectly suited for Modern. Southern. Style:

Belk Style Statements– Spring '11


Unmistaken femininity flourishes in bows and ruffles and frothy concoctions made from airy crochet, lace, eyelet, sheers and satin. When it comes to patterns, flowers and other botanical inspirations send a delicate floral message with bouquet-inspired dresses and tops. Paired perfectly with a myriad of 3-D floral accents as well as pretty pearls, luxuriously long necklaces and romantic hair accessories.  Complete the look with sweet ballet flats and dainty kitten heels.

American Beauty

Ladies who lunch will love this season's twist on tried and true sportswear favorites. Details such as maritime influences, chains, waist definition, banding and piping, all play an important role.  Yacht-ready stripes, dots and checks are the patterns of choice, while bold gold jewelry, reinvented chains, stacks of bangles and reworked pearls work wonders.  Finish your ensemble with statement belts, new pumps, strappy sandals and espadrilles---which work with everything especially longer length skirts.  We call it country club chic.

Urban Adventurer

Attitude is everything.  Balance strong utility pieces with a neo-ethnic flavor such as brass zips, snaps, grommets, metal buttons, epaulets, leather trims and interesting pocket treatments.  Ethnic patterns—especially Ikat and woodblock—along with tonal stripes, animal prints and new interpretations on the classic camo create a cultural collage.  Textiles take on a work-wear feel: Heavy duty cottons, linens, and distressed denim mesh with softer silks and rayon in an eclectic mix.  Up the ante with a trove of tribal treasures such as authentic-looking worked leather belts, bags and sandals.  Finish your global getup with metal jewelry, bold necks, a jungle of bracelets, and anything and everything animal.  

Belk Beauty Tips– Spring '11

When it comes to beauty, you will want to look like yourself—only better!  Here is our quick guide to getting gorgeous:

  1. The focus will be firmly fixed on the eyes.  Bold eye shadows in greens, lilac and coral frame the new face.  The most wearable shades have a soft metallic sheen that reflects light.
  2. Make your lips hard to miss. Go bold with milky undertones such as blood reds, orchid and fuchsia. And what's the one shade your ultra-flattering pout can't live without?  Bright, cheerful coral.  It is the hue of the moment.
  3. Let's go cheek to cheek!  Look for a blush bright enough to show up, yet sheer enough so that it does not overwhelm.  Pinks almost always give the appearance of youthfulness no matter your age or coloring. Tap your brush before applying so you'll get just a hint of color.
  4. For the minimalist, natural foundation, taupe-y eye shadows, discrete blush and lips in pale pinks and warm nudes are a welcome counterpoint to much more colorful options.

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SOURCE Belk, Inc.