BETR LAUNCHES "BETR 2.0" SUPER APP WITH PREDICTION MARKETS AND NEW FLAGSHIP CAMPAIGN FEATURING JEREMY PIVEN, ADRIAN GRENIER, JAKE PAUL, LONZO BALL AND GELO BALL

Piven and Grenier reunite on screen as Betr introduces the next evolution of its brand and product, bringing Picks, Predictions, Social Sportsbook, Social Casino, and Arcade together in one real-money gaming super app

Predictions begin phased rollout in select states as Betr becomes the first consumer app to launch Polymarket, completing a major piece of the company's Super App strategy

Watch the Betr 2.0 campaign spot HERE

View behind-the-scenes photos of the shoot HERE (Photo Credit: Courtesy of Betr)

MIAMI, Sept. 8, 2026 /PRNewswire/ -- Jeremy Piven and Adrian Grenier are back together, this time entering the world of Betr. The Entourage stars reunite on screen in a new flagship campaign alongside Jake Paul, Lonzo Ball, and Gelo Ball to introduce Betr 2.0, marking the next evolution of the real-money gaming company founded by Joey Levy and Paul as it builds towards becoming a mainstream real-money gaming super app in the United States.

At the center of Betr 2.0 is the launch of prediction markets over a phased rollout in beta to eligible users in select states, with a full release planned for later this football season through Betr's integration with Polymarket. The launch makes Betr the first consumer app to launch an integration with Polymarket and brings another major product into the Betr ecosystem, with Rips and additional products still to come.

The new campaign spot, titled SOMETHING BETR, can be viewed HERE.

The campaign showcases how dramatically Betr has expanded since its launch, bringing together sports, gaming, entertainment and culture while highlighting the growing number of ways consumers can play across the platform.

"It's been a long time since the two of us have shared a screen, and the second we got back together, it felt like no time had passed," said Jeremy Piven and Adrian Grenier. "There's a chemistry and shorthand that comes from everything we experienced together, and it was great to tap back into that and have some fun with it again. We've both gone on to do a lot since those days, so when Betr gave us the opportunity to reunite in such an unexpected way, it made this one pretty special. We think fans are going to have as much fun seeing us back together as we had making it, and we couldn't think of a better partner than Betr to work with on this – we love their super app and brand and are thrilled to be involved with the company."

Betr 2.0 reflects how significantly the company has evolved since launching in 2022. What began with a narrower focus on microbetting has grown into a broader gaming platform spanning five products, with other new products to be launched soon.

Predictions represents the latest step in that expansion. Through its integration with Polymarket, Betr users will initially be able to access prediction markets covering sports, with additional real-world event markets expected over time.

"Betr today is a fundamentally different company than the one we launched, and Predictions going live is an important milestone that allows us to introduce Betr 2.0 and the Super App we've been building towards," said Joey Levy, Founder and CEO of Betr. "Prediction markets are a natural and important extension of that strategy. Nobody knows exactly how the regulatory environment will play out, so having several products regulated differently within one unified experience gives us a differentiated position in the market. We are now the first consumer app to launch Polymarket markets, and we expect to be their largest consumer partner for some time. We have also launched four new products in just 13 months, demonstrating our best-in-class product velocity and unique ability to execute upon an ambitious super app strategy. We plan on launching Rips soon and expect to have at least seven products live within the Betr super app by this time next year, all while rapidly improving and expanding our existing products."

The launch of Betr 2.0 also introduces an evolved visual and verbal identity designed to better reflect the breadth of the company today. The updated brand builds on the equity Betr has established since launch while creating a more mature and unified identity capable of spanning its growing portfolio of gaming products.

The flagship campaign brings that evolution to life through Piven, Grenier, Paul and the Ball brothers, pairing familiar faces from sports and entertainment with the expanded Betr product experience.

Betr 2.0 and SOMETHING BETR launch September 8, 2026. Prediction markets are beginning a phased rollout to eligible Betr users in select states.

About Betr
Founded in 2022 by Joey Levy and Jake Paul, Betr has built the world's first real-money gaming super app. The Betr super app currently consists of Picks, Predictions, Social Sportsbook, Social Casino, and Arcade, with Rips and additional products coming soon. Betr has one million paying users and is one of the fastest-growing companies in the industry, as well as the world's most-followed real-money gaming brand on social media.

SOURCE Betr Holdings, Inc.