Big Tree Farms Ignites the Barbecue Aisle with Trio of Bali-Inspired 'Naughty' Swicy Sauces, Now Nationwide

Company's Bold, Consciously Crafted Trio of Barbeque Sauces Land at Sprouts Farmers Market and Publix, Just in Time for Tailgates and Gatherings

BALI, Indonesia, and BURLINGTON, Vt., Oct. 14, 2025 /PRNewswire/ -- The barbecue aisle is finally getting interesting. Big Tree Farms, the Bali-based flavor disruptor behind the world's most sustainable coconut nectar supply chain, is rewriting the rules of BBQ with the national launch of its Naughty Bali BBQ Sauces at Sprouts Farmers Market and Publix.

The retail expansion marks a bold new chapter for Big Tree Farms. After more than two decades of quietly introducing Americans to the vibrant flavors of Bali through its umami-rich organic Coconut Aminos Marinades & Sauces and Regenerative Organic Certified^® Coconut Sweeteners, the brand is ready to get loud – and a little naughty. Forget the sticky-sweet, soy-heavy sauces of the past, consumers are chasing swicy – the flavor collision of sweet-meets-spicy redefining U.S. food culture. According to NCSolutions, 74% of U.S. adults say they're eager to try swicy flavors, and Big Tree Farms is giving them a reason to grab a bottle, fire up the grill and never look back.

Crafted by Big Tree Farms' in-house Balinese chef, the Not-So-Naughty, Original Naughty and Oh-So-Naughty Bali BBQ sauces are built on a base of organic Nira, hand-harvested organic coconut blossom nectar that delivers natural sweetness in the form of coconut aminos and coconut sugar. This nectar is sourced directly from Big Tree Farms' network of more than 16,000 Fair Trade, small-scale Indonesian farmers. Layered with tamarind, garlic, lemongrass and the infamous 7-Pot Brain Strain chili pepper, this trio of Bali BBQ Sauces balances depth with heat, from mellow to volcanic levels.

"The barbecue aisle has been on repeat for decades: too much sugar, too much soy, and not enough imagination," said Ben Ripple, founder and CEO of Big Tree Farms. "Our Naughty Bali BBQ sauces break the cycle with disruptive, swicy flavors built on clean, organic ingredients – true tree-to-table. No compromises, no junk – just Bali in a bottle."

Today's shoppers demand transparency and taste, and 81% of consumers say clean-label matters when choosing food, according to Acosta Group. Big Tree Farms' Bali BBQ sauces deliver exactly what people crave: bold, swicy flavor made from clean, organic ingredients sourced transparently, without compromising taste or function.

Beyond ribs and burgers, Naughty Bali BBQ sauce shines on game day wings, umami nachos, pizza, rice bowls, fries, veggies and definitely leftovers. Each sauce is made with organic ingredients, vegan, non-GMO, soy-free, gluten-free, Fair Trade, and made without refined sugar – proof that flavor and integrity can coexist and thrive.

The complete trio – mild Not-So-Naughty (Mellow), hot Original Naughty (Feisty), and hottest Oh-So-Naughty (Volcanic) – is now available at Sprouts Farmers Market stores nationwide. The Original Naughty BBQ Sauce is heating things up at Publix. Learn more at bigtreefarms.com 

About Big Tree Farms
For over 20 years, Big Tree Farms has built and scaled the largest, most sustainable coconut nectar supply chain in the world. Fully vertically integrated, transparent and free of any middlemen, Big Tree Farms is proving that bold flavor and regenerative organic farming can change the world, one bite at a time. Partnering directly with over 16,000 smallholder farmers across Indonesia, Big Tree Farms preserves traditional practices while advancing regenerative organic agriculture. This foundation powers both its own "Bali Delicious" retail products – from Regenerative Organic Certified^® coconut sugars to organic coconut aminos and BBQ sauces – and its B2B partnerships, supplying organic coconut sugar and coconut aminos to many of America's most beloved food brands. Big Tree Farms' mission is to seed lasting change through foods that deliver bold flavor, better health, a balanced environment, and fair economies for farmers, shoppers and communities worldwide.

Source: NCSolutions, "Hot Sauce Market Trends: How Gen Z is Redefining Hot Sauce Culture" survey of 1,114 U.S. adults, May 2024.

Source: Acosta Group, "Clean Label Products Driving Retail Sales as They Gain Preference Among Consumers" shopper research of 1,257 U.S. adults, Jan 2024.

Media Contact: Celeste Haberman, [email protected]

SOURCE Big Tree Farms