Black Friday Is the Best Day to Buy a Car in 2011 According to TrueCar.com

SANTA MONICA, Calif., Nov. 14, 2011 /PRNewswire/ -- Think Black Friday only helps save you money on your next LCD television or laptop? Think again. TrueCar.com, the authority on new car pricing, today revealed that it expects this year's Black Friday, November 25th, will be the best day to buy a new vehicle, which is the first or second largest purchase consumers make.  Last year, the best day to buy a vehicle was on July 28th. Automakers are offering significant deals on 2011 and 2012 models that can potentially save consumers upwards of 23 percent. The average savings so far in 2011 was six percent.

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This year the overall top five best deals are:

*Estimated Net price is the estimated average transaction price of a vehicle after incentives.

** Percent Discount from MSRP is rounded to the nearest tenth

"Dealerships offer significant discounts on Black Friday which can save consumers thousands off the purchase of a new vehicle," said Jesse Toprak, VP of Industry Trends and Insights for TrueCar.com. "It's an atypical day to purchase a car since consumers think of retail shopping, but buying a new vehicle on Black Friday can often lead to big savings."

Each year, TrueCar evaluates a variety of data-backed automotive intelligence, trends and forecasts to determine the best day to buy.  The deals are available nationwide and reflect the possible discount from the Manufacturers Suggested Retail Price (MSRP) and include manufacturer's rebates and other incentives.  While the best deals this year are expected on Black Friday, auto buyers can still get better deals compared to the rest of the year on the Saturday and Sunday following Black Friday (in addition to Cyber Monday), making the whole weekend a great time to buy a new car.

This holiday season, TrueCar is celebrating Black Friday and helping car shoppers save even more money with a $25,000 giveaway on November 28, 2011, and weekly $5,000 prizes through the end of the year.   For more information about the promotion which begins at 6 PM on Monday, November 14, visit http://www.truecar.com

Car buyers looking for a no-haggle car buying experience can use TrueCar.com to research their desired vehicle, and then use the best Local Price tool to get a TrueCar Price Protection Certificate that can be redeemed at participating TrueCar.com dealers in their area.

About TrueCar

TrueCar is the authority in new car prices.  We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious -- using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers.  Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web.

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.  We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.

Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

Scott Painter

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94535

SOURCE TrueCar.com