Blogging Your Business: 7 Steps to Maintain Content Creation

May 06, 2015, 15:17 ET from PR Newswire Association LLC

NEW YORK, May 6, 2015 /PRNewswire/ -- Blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract prospective customers. It is an increasingly important opportunity that no small business owner should pass up, and yet many don't have a full understanding of why maintaining an active blog is an important aspect of their marketing strategy, and how vital it can be for the growth of their business.

Steve Lazuka, Founder of Interact Media and creator of the Zerys platforms, understands how business blogging is an effective marketing tool and he believes consistency is key to hooking your readers and having them come back for more. In the latest article posted to PR Newswire's Small Business PR Toolkit, Lazuka discusses the following ways to maintain quality content on your business blog:

  1. Running list. Whenever a great blog post idea strikes you, make sure to write it down. This running list of ideas can come in handy when running low on inspiration.
  2. Outline multiple posts. Lazuka suggests outlining multiple blog posts when you begin brainstorming topic ideas. Having an outline can eliminate the stress one feels when they begin to write a post from scratch.
  3. Come back to it. If you've completed a post set it aside for a couple of days and give it a thorough read once you've returned to it. Chances are that fresh perspective may offer insight that can help you to improve that particular piece of content.
  4. Link building.  Ensure you are linking to old relevant blog posts and/or thought leaders who have also written on similar topics.

For further discussion on the three remaining content creation steps, read Lazuka's article here:

PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses. The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Amanda Eldridge
Director, Strategic Channels

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