BLU Products and MediaTek collaborate on the BLU Pure XR Flagship Smartphone Device, Powered by MediaTek's Helio P10

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Aug 29, 2016, 08:00 ET

MIAMI, Aug. 29, 2016 /PRNewswire/ -- BLU Products, the market leader in unlocked devices in the United States, announced today the launch of the BLU Pure XR, its newest flagship smartphone powered by MediaTek's premium chipset MediaTek helio P10, a 64-bit True Octa-core™ LTE smartphone SoC designed for both extreme performance and power efficiency. The BLU Pure XR will feature a 5.5-inch Full HD Super AMOLED display with Curved Corning Gorilla Glass, ultra-fast Finger Print Sensor, and massive 4GB RAM + 64GB internal memory configuration.

The highlight of the Pure XR is the high-end solid metal construction with invisible antenna lines, and bezel-less frame, the result of advanced engineering and artistry only available on premium flagship devices.

The BLU Pure XR will be on sale on Amazon.com and Bestbuy.com at $299.99 MSRP, unlocked, with 4G LTE support nationwide on T-Mobile and AT&T Networks.

Customers who wish to purchase the BLU PURE XR can visit the following link:

https://www.amazon.com/gp/product/B01IVV81NC

http://www.bestbuy.com/site/olspage.jsp?skuId=5599000&type=product

"The BLU Pure XR offers everything someone can ask for in terms of performance and specs in a flagship smartphone," said Samuel Ohev-Zion, CEO BLU Products. "This device combines a striking design that offers curved glass and invisible antenna, powered by MediaTek helio P10 Octa-core processor, which sets a new standard for flagship smartphone at just $299.99."

Powerful and Power Efficient MediaTek Processor
The BLU Pure XR is powered by the 64-bit MediaTek helio P10 2.0GHz Octa-core processor and offers a seamless user experience, with the power to run multiple apps at once, quickly browse the web, or enjoy smooth rendering of graphics for just about any game all while maximizing power efficiency. Benchmarks on the BLU Pure XR with MediaTek helio P10 result in AnTuTu scores over 50,000, which is the highest in its category.

"MediaTek once again collaborates with BLU to offer consumers a powerful device that is tailored to meet ever-increasing needs and expectations of today's mobile users," said Russ Mestechkin, Director of Corporate Sales International at MediaTek. "For the BLU Pure XR, the MediaTek helio P10 delivers high performance for a stunning interactive experience and leading technology in both DSLR-quality photography and reduced power consumption."

Captivating Camera (Immortalize life's best moments!)
The BLU Pure XR boasts a 16 megapixel main camera featuring advanced technologies, F/1.8 aperture, 1/3 inch sensor with 6P lens, real-time HDR, and Phase Detection Autofocus (PDAF) with Laser Focus for twice the focus rate and accuracy. Additional features include:

Magic Focus, which allows you to choose the focus point after shooting.
An 8MP Wide-Angle Front Camera.
Face Beautification Software
3D HD Video Recording

Sharp and Responsive Display (Impeccable viewing experience)
The BLU Pure XR's 5.5-inch Full HD (1920 x 1080) Super AMOLED over 400ppi display elevates the smartphone's visual experience to a new level with stunning graphics and life-like colors that seem to jump off the screen, protected by Curved Corning Gorilla Glass 3.

Learn more about the BLU PURE XR here: http://www.bluproducts.com/pure-xr/

Key Features
Other key features on the BLU Pure XR include:

64GB internal memory plus 4GB RAM.
Advanced uni-body design that offer "Invisible Antenna" with zero gap and usage of plastic.
All-day battery life with 3000mAh long standby, and HD video playback for over six hours.
9V/2A quick charger; five hours of phone call talk time with a 10 minute charge. 10 minutes to 20%, 30 minutes to 50%.
Advanced 3D Touch display to Select, Preview, and Open.
DTS Surround Sound Technology
Cat 6 4G LTE up to 300 mbps
Android 6.0 Marshmallow
Device unlock with a simple fingerprint touch in less than 10ms. Also, lock the files on device quickly and safely.
Available in gold and grey color options.

Full Specifications:

Pure XR

Network: (GSM/GPRS/EDGE) 850/900/1800/1900 MHz, (4G HSPA+ 42Mbps) 850/1700/1900/2100MHz, (4G LTE Cat 6 Up to 300Mbps) 2/4/7
Display: 5.5-inch Full HD Super AMOLED 1080x1920, 401 ppi, Corning Gorilla Glass 3
Processor: MediaTek helio P10 MT6755, 2.0GHz Octa-core Cortex-A53 with Mali-T860 graphics GPU
OS: Android Lollipop 6.0 Marshmallow
Camera: Rear – 16.0 megapixel with 6P Lens, Laser Focus, Phase Detection Autofocus, LED Flash, (1.12mm pixel size, 1/3 inch sensor, 1.8mm aperture) HD [email protected] video recording Front – 8.0 megapixel, Wide Angle
Connectivity: Wi-Fi a/b/g/n, GPS, Bluetooth v4.0, Hotspot, NextRadio, Type-C, 3D Touch Sensitivity
Security: Fingerprint Scanner
Memory: 4GB RAM and 64GB Internal Memory, expandable up to 64GB
Dimensions: 154.3 x 74.9 x 7 mm I 147g
Battery: Non Removable Li-Polymer 3000 mAh
Available Colors: Gold and Grey