Blue Bottle Coffee Introduces New Membership Program, Bringing More Rewards and Generosity to Every Cup

From gifting lattes to surprise rewards, new program blends care, craft, and connection in every coffee experience

OAKLAND, Calif., Sept. 9, 2025 /PRNewswire/ -- Blue Bottle Coffee, a global leader in specialty coffee, today announced the launch of its new Blue Bottle Coffee Membership, created to bring the care and hospitality of its cafes into the digital space. Designed to make every coffee ritual more rewarding and more shareable, the program allows members to earn points with every purchase - redeeming a free drink for themselves or gifting one to a friend for even fewer points. Available now through the newly-redesigned Blue Bottle Coffee mobile app, membership also offers exclusive perks throughout the year.

Blue Bottle's believes that hospitality is more than a transaction — it's an opportunity to express care, foster connection, and celebrate everyday rituals. By blending thoughtful rewards with small acts of generosity, the membership enables guests to connect more meaningfully with others through coffee.

"We believe generosity is a powerful expression of hospitality," said Simone Hodges, Chief Brand & Experience Officer at Blue Bottle Coffee. "With our new membership program, we're giving our guests more ways to share the coffee they love, whether gifting a drink to a friend or being surprised with a reward for no reason at all. It's a digital experience rooted in the values we've always held close: care, craft, and connection."

How It Works

• Join: Download the Blue Bottle Coffee app and create an account to start earning points immediately.
• Earn: Every $1 spent earns 1 point.
• Redeem: 150 points for a free drink for yourself; 75 points for a free drink to gift a friend (up to $8.75 value).
• Surprise & Delight: Members receive "Just Because" perks throughout the year, from complimentary beverages to special discounts, no points required.
• Morning Notes: Receive thoughtful, bite-sized messages in the app, from coffee tips to inspiring reflections, designed to start your day with warmth and connection.
• Exclusive Access (Coming Soon): Early tastings, sneak–peek menu launches, and members–only offers.

Members can earn and redeem rewards both through mobile ordering and in–cafe purchases by scanning their member barcode at the register. The program also offers a smooth, intuitive in–app experience with order–ahead functionality, real–time reward tracking, and personalized offers tailored to each member's preferences.

The new membership is accessed through the recently redesigned Blue Bottle Coffee mobile app, created in partnership with award-winning design and technology firm Work & Co, part of Accenture Song.

The updated experience captures the character of Blue Bottle's cafes through rich photography, a custom typeface, and a refined color palette anchored by Blue Bottle's signature blue. Designed to be warm and intuitive, the app makes ordering easier while reflecting the brand's focus on thoughtful, detail-driven experiences – and it also makes it more rewarding for guests to pre-order through the app and earn rewards.

The Blue Bottle Coffee app is available for both iOS and Android, and downloadable from the Apple App Store or Google Play Store.

About Blue Bottle Coffee
Blue Bottle Coffee was founded by James Freeman in Oakland, California, in 2002 with a simple yet revolutionary idea: to serve delicious coffee, roasted fresh and brewed to order, sourced from the finest coffee farms. Today, Blue Bottle is a global network of cafes in the United States and Asia, driven by its obsession with quality and commitment to environmental health. Blue Bottle's mission is simple: connect the world to delicious coffee, because delicious coffee makes life more beautiful. Follow Blue Bottle on Instagram, Facebook, and Twitter, or visit bluebottlecoffee.com for more information.

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SOURCE Blue Bottle Coffee